Marketing and Advertising: Career and Education Opportunities in Rochester, Minnesota
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Rochester is located in Olmsted County, Minnesota. It has a population of over 100,413, which has grown by 17.0% in the past ten years. The cost of living index in Rochester, 79, is well below the national average. New single-family homes in Rochester are priced at $233,700 on average, which is below the state average. In 2008, two hundred eighty-seven new homes were constructed in Rochester, down from four hundred twenty the previous year.
The three big industries for women in Rochester are health care, educational services, and accommodation and food services. For men, it is health care, computer and electronic products, and construction. The average commute to work is about 15 minutes. More than 38.1% of Rochester residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.5%, is higher than the state average.
The unemployment rate in Rochester is 5.8%, which is less than Minnesota's average of 7.0%.
The percentage of Rochester residents that are affiliated with a religious congregation, 61.7%, is more than both the national and state average. Faith Family Church, Faith Harbor Church and Saint Francis Catholic Church are all churches located in Rochester. The most common religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the Lutheran Church.
Rochester is home to the Soldiers Field Golf Course and the Guggenheim Building as well as Mohn Park and Manor Park. Shopping centers in the area include Apache Mall, Miracle Mile Shopping Center and Crossroads Shopping Center. Visitors to Rochester can choose from Best Western, Maria's and Econo Lodge Downtown for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.