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Career and Education Opportunities for Advertising Agents in Minneapolis, Minnesota

Advertising agents can find both educational opportunities and jobs in the Minneapolis, Minnesota area. About 3,150 people are currently employed as advertising agents in Minnesota. By 2016, this is expected to grow 14% to 3,590 people employed. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.

Income for advertising agents is about $19 hourly or $39,520 per year on average in Minnesota. Nationally, their income is about $20 hourly or $43,480 yearly. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Minnesota earn less. They earn more than people working in the overall category of Sales and Clerical nationally.

The Minneapolis area is home to eighty schools of higher education, including nine within twenty-five miles of Minneapolis where you can get a degree as an advertising agent. Given that the most common education level for advertising agents is a Bachelor's degree, it will take about four years to learn to be an advertising agent if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Agent

In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.

Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.

Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.

It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.

Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.

Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.

Similar jobs with educational opportunities in Minneapolis include:

  • Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
  • Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
  • Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
  • Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
  • Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Telemarketer. Solicit orders for goods or services over the telephone.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Advertising Agent Training

Miami Ad School-Minneapolis - Minneapolis, MN

Miami Ad School-Minneapolis, 25 North 4th Street , Suite 201, Minneapolis, MN 55401. Miami Ad School-Minneapolis is a small school located in Minneapolis, Minnesota. It is a private for-profit school with primarily 2-year programs and has 63 students. Miami Ad School-Minneapolis has a two to four year program in Advertising which graduated seventeen students in 2008.

Metropolitan State University - Saint Paul, MN

Metropolitan State University, 700 E Seventh St, Saint Paul, MN 55106-5000. Metropolitan State University is a medium sized university located in Saint Paul, Minnesota. It is a public school with primarily 4-year or above programs. It has 6,909 students and an admission rate of 53%. Metropolitan State University has a bachelor's degree program in Advertising.

Minnesota School of Business - Richfield, MN

Minnesota School of Business, 1401 W 76 St, Richfield, MN 55423. Minnesota School of Business is a small school located in Richfield, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 1,479 students and an admission rate of 87%. Minnesota School of Business has a one to two year and an associate's degree program in Advertising which graduated two and four students respectively in 2008.

North Hennepin Community College - Brooklyn Park, MN

North Hennepin Community College, 7411 85th Ave N, Brooklyn Park, MN 55445. North Hennepin Community College is a medium sized college located in Brooklyn Park, Minnesota. It is a public school with primarily 2-year programs and has 6,904 students. North Hennepin Community College has a less than one year program in Advertising which graduated one student in 2008.

Minnesota School of Business - Plymouth, MN

Minnesota School of Business, 1455 County Rd 101 North, Plymouth, MN 55447. Minnesota School of Business is a small school located in Plymouth, Minnesota. It is a private for-profit school with primarily 4-year or above programs and has 520 students. Minnesota School of Business has a one to two year and an associate's degree program in Advertising.

Minnesota School of Business-Shakopee - Shakopee, MN

Minnesota School of Business-Shakopee, 1200 Shakopee Town Square, Shakopee, MN 55379. Minnesota School of Business-Shakopee is a small school located in Shakopee, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 542 students and an admission rate of 99%. Minnesota School of Business-Shakopee has a one to two year and an associate's degree program in Advertising which graduated zero and four students respectively in 2008.

Minnesota School of Business-Brooklyn Center - Brooklyn Center, MN

Minnesota School of Business-Brooklyn Center, 5910 Shingle Creek Pky, Brooklyn Center, MN 55430. Minnesota School of Business-Brooklyn Center is a small school located in Brooklyn Center, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 700 students and an admission rate of 98%. Minnesota School of Business-Brooklyn Center has a one to two year and an associate's degree program in Advertising which graduated one and five students respectively in 2008.

Globe University - Woodbury, MN

Globe University, 8089 Globe Drive, Woodbury, MN 55125-3388. Globe University is a small university located in Woodbury, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 856 students and an admission rate of 88%. Globe University has an associate's degree program in Advertising which graduated six students in 2008.

The Art Institutes International Minnesota - Minneapolis, MN

The Art Institutes International Minnesota, 15 S 9th Street, Minneapolis, MN 55402. The Art Institutes International Minnesota is a small school located in Minneapolis, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 1,840 students and an admission rate of 51%. The Art Institutes International Minnesota has a bachelor's degree program in Advertising which graduated ten students in 2008.

CERTIFICATIONS

Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.

For more information, see the Manufacturers Representatives Educational Research Foundation website.

Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.

For more information, see the Sales & Marketing Executives International website.

LOCATION INFORMATION: Minneapolis, Minnesota

Minneapolis, Minnesota
Minneapolis, Minnesota photo by BenFranske

Minneapolis is situated in Hennepin County, Minnesota. It has a population of over 382,605. The cost of living index in Minneapolis, 101, is near the national average. New single-family homes in Minneapolis are priced at $451,300 on average, which is far greater than the state average. In 2008, forty-five new homes were constructed in Minneapolis, down from one hundred fifteen the previous year.

The top three industries for women in Minneapolis are health care, educational services, and accommodation and food services. For men, it is educational services, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 22 minutes. More than 37.4% of Minneapolis residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.1%, is higher than the state average.

The unemployment rate in Minneapolis is 7.0%, which is the same as Minnesota's average of 7.0%.

The percentage of Minneapolis residents that are affiliated with a religious congregation, 57.7%, is more than the national average but less than the state average. The largest religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.

Minneapolis is home to the Saint Josephs Orphanage and the Hiawatha Municipal Golf Course as well as Beards Plaisance and Mississippi Park. Visitors to Minneapolis can choose from COE Mansion Carriage House, Radisson Hotel Metrodome and Best Western Kelly Inn for temporary stays in the area.