Career and Education Opportunities for Public Relations Managers in Minneapolis, Minnesota
Many educational and employment opportunities exist for public relations managers in the Minneapolis, Minnesota area. Currently, 990 people work as public relations managers in Minnesota. This is expected to grow 15% to 1,140 people by 2016. This is better than the nation as a whole, where employment opportunities for public relations managers are expected to grow by about 12.9%. Public relations managers generally plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
A person working as a public relations manager can expect to earn about $48 hourly or $100,030 per year on average in Minnesota and about $43 per hour or $89,430 per year on average in the U.S. as a whole. Public relations managers earn less than people working in the category of Marketing and Advertising generally in Minnesota and less than people in the Marketing and Advertising category nationally. Jobs in this field include: marketing director, account supervisor, and information officer.
The Minneapolis area is home to eighty schools of higher education, including one within twenty-five miles of Minneapolis where you can get a degree as a public relations manager. The most common level of education for public relations managers is a Bachelor's degree. You can expect to spend about four years training to become a public relations manager if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Manager
In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.
Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.
It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.
They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.
Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.
Similar jobs with educational opportunities in Minneapolis include:
- Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training
Northwestern College - Saint Paul, MN
Northwestern College, 3003 Snelling Ave N, Saint Paul, MN 55113-1598. Northwestern College is a small college located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,022 students and an admission rate of 95%. Northwestern College has a bachelor's degree program in Public Relations/Image Management which graduated two students in 2008.
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For more information, see the American Society for Quality website.
Certified Fund Raising Executive: The Certified Fund Raising Executive (CFRE) credential provides you with a recognizable demonstration of your personal and professional achievement and commitment.
For more information, see the Association of Fundraising Professionals website.
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For more information, see the Business Marketing Association website.
Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.
For more information, see the Dynamic Works Institute website.
Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.
For more information, see the Institute of Certified Professional Managers website.
Certified Health Education Specialist: The Certified Health Education Specialist (CHES) exam is a competency-based test that measures the possession, application and interpretation of knowledge related to the Seven Areas of Responsibilities: a comprehensive set of Competencies and Sub-competencies defining the role of an entry-level health educator.
For more information, see the National Commission for Health Education Credentialing, Inc. website.
Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.
For more information, see the Project Management Institute website.
Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.
For more information, see the Project Management Institute website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
LOCATION INFORMATION: Minneapolis, Minnesota
Minneapolis is situated in Hennepin County, Minnesota. It has a population of over 382,605. The cost of living index in Minneapolis, 101, is near the national average. New single-family homes in Minneapolis are priced at $451,300 on average, which is far greater than the state average. In 2008, forty-five new homes were constructed in Minneapolis, down from one hundred fifteen the previous year.
The top three industries for women in Minneapolis are health care, educational services, and accommodation and food services. For men, it is educational services, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 22 minutes. More than 37.4% of Minneapolis residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.1%, is higher than the state average.
The unemployment rate in Minneapolis is 7.0%, which is the same as Minnesota's average of 7.0%.
The percentage of Minneapolis residents that are affiliated with a religious congregation, 57.7%, is more than the national average but less than the state average. The largest religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.
Minneapolis is home to the Saint Josephs Orphanage and the Hiawatha Municipal Golf Course as well as Beards Plaisance and Mississippi Park. Visitors to Minneapolis can choose from COE Mansion Carriage House, Radisson Hotel Metrodome and Best Western Kelly Inn for temporary stays in the area.