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Career and Education Opportunities for Marketing Managers in Minneapolis, Minnesota

There are many career and education opportunities for marketing managers in the Minneapolis, Minnesota area. There are currently 5,250 jobs for marketing managers in Minnesota and this is projected to grow by 12% to 5,880 jobs by 2016. This is not quite as good as the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn approximately $55 hourly or $115,000 yearly on average in Minnesota. Nationally they average about $52 per hour or $108,580 per year. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in Minnesota earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. People working as marketing managers can fill a number of jobs, such as: marketing operations director, director of sales and marketing, and sustainable products marketing manager.

There are eighty schools of higher education in the Minneapolis area, including sixteen within twenty-five miles of Minneapolis where you can get a degree to start your career as a marketing manager. Given that the most common education level for marketing managers is a Bachelor's degree, it will take about four years to learn to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Minneapolis include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Saint Paul College - A Community and Technical College - Saint Paul, MN

Saint Paul College - A Community and Technical College, 235 Marshall Ave, Saint Paul, MN 55102-9808. Saint Paul College - A Community and Technical College is a medium sized college located in Saint Paul, Minnesota. It is a public school with primarily 2-year programs and has 5,388 students. Saint Paul College - A Community and Technical College has a less than one year and an associate's degree program in International Marketing which graduated four and five students respectively in 2008.

University of St Thomas - Saint Paul, MN

University of St Thomas, 2115 Summit Ave, Saint Paul, MN 55105-1078. University of St Thomas is a large university located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,960 students and an admission rate of 81%. University of St Thomas has bachelor's degree, postbaccalaureate certificate, and master's degree programs in Marketing/Marketing Management which graduated thirteen, six, and nineteen students respectively in 2008.

Metropolitan State University - Saint Paul, MN

Metropolitan State University, 700 E Seventh St, Saint Paul, MN 55106-5000. Metropolitan State University is a medium sized university located in Saint Paul, Minnesota. It is a public school with primarily 4-year or above programs. It has 6,909 students and an admission rate of 53%. Metropolitan State University has a bachelor's degree program in Marketing/Marketing Management which graduated six students in 2008.

Capella University - Minneapolis, MN

Capella University, 225 South 6th Street, 9th Floor, Minneapolis, MN 55402-3389. Capella University is a large university located in Minneapolis, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 23,733 students and an admission rate of 100%. Capella University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated eleven and sixty-six students respectively in 2008.

North Hennepin Community College - Brooklyn Park, MN

North Hennepin Community College, 7411 85th Ave N, Brooklyn Park, MN 55445. North Hennepin Community College is a medium sized college located in Brooklyn Park, Minnesota. It is a public school with primarily 2-year programs and has 6,904 students. North Hennepin Community College has an associate's degree program in Marketing/Marketing Management which graduated one student in 2008.

Walden University - Minneapolis, MN

Walden University, 155 Fifth Ave S, Suite 100, Minneapolis, MN 55401. Walden University is a large university located in Minneapolis, Minnesota. It is a private for-profit school with primarily 4-year or above programs and has 34,907 students. Walden University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated sixteen and thirty-nine students respectively in 2008.

Concordia University-Saint Paul - Saint Paul, MN

Concordia University-Saint Paul, 275 Syndicate Street North, Saint Paul, MN 55104-5494. Concordia University-Saint Paul is a small university located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,644 students and an admission rate of 59%. Concordia University-Saint Paul has a bachelor's degree program in Marketing/Marketing Management.

Dakota County Technical College - Rosemount, MN

Dakota County Technical College, 1300 145th Street East, Rosemount, MN 55068-2999. Dakota County Technical College is a small college located in Rosemount, Minnesota. It is a public school with primarily 2-year programs and has 2,919 students. Dakota County Technical College has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated two, two, and three students respectively in 2008.

University of Minnesota-Twin Cities - Minneapolis, MN

University of Minnesota-Twin Cities, 100 Church Street SE, Minneapolis, MN 55455-0213. University of Minnesota-Twin Cities is a large university located in Minneapolis, Minnesota. It is a public school with primarily 4-year or above programs. It has 51,140 students and an admission rate of 53%. University of Minnesota-Twin Cities has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, bachelor's degree which graduated 24 students in 2008.
  • Marketing, Other Specialties, less than one year which graduated 1 student in 2008.

Century Community and Technical College - White Bear Lake, MN

Century Community and Technical College, 3300 Century Ave N, White Bear Lake, MN 55110. Century Community and Technical College is a medium sized college located in White Bear Lake, Minnesota. It is a public school with primarily 2-year programs and has 9,384 students. Century Community and Technical College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated two and five students respectively in 2008.

Augsburg College - Minneapolis, MN

Augsburg College, 2211 Riverside Ave, Minneapolis, MN 55454. Augsburg College is a small college located in Minneapolis, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,827 students and an admission rate of 56%. Augsburg College has a bachelor's degree program in Marketing/Marketing Management which graduated three students in 2008.

Minneapolis Community and Technical College - Minneapolis, MN

Minneapolis Community and Technical College, 1501 Hennepin Ave, Minneapolis, MN 55403-1779. Minneapolis Community and Technical College is a medium sized college located in Minneapolis, Minnesota. It is a public school with primarily 2-year programs and has 9,539 students. Minneapolis Community and Technical College has an associate's degree program in Apparel and Textile Marketing Management which graduated one student in 2008.

Minnesota School of Business - Blaine, MN

Minnesota School of Business, 3680 Pheasant Ridge Dr NE, Blaine, MN 55449. Minnesota School of Business is a small school located in Blaine, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 754 students and an admission rate of 100%. Minnesota School of Business has an associate's degree program in Marketing/Marketing Management.

Northwestern College - Saint Paul, MN

Northwestern College, 3003 Snelling Ave N, Saint Paul, MN 55113-1598. Northwestern College is a small college located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,022 students and an admission rate of 95%. Northwestern College has a bachelor's degree program in Marketing/Marketing Management which graduated eleven students in 2008.

Normandale Community College - Bloomington, MN

Normandale Community College, 9700 France Ave S, Bloomington, MN 55431. Normandale Community College is a medium sized college located in Bloomington, Minnesota. It is a public school with primarily 2-year programs and has 9,478 students. Normandale Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated four and twenty-nine students respectively in 2008.

Minnesota School of Business-Brooklyn Center - Brooklyn Center, MN

Minnesota School of Business-Brooklyn Center, 5910 Shingle Creek Pky, Brooklyn Center, MN 55430. Minnesota School of Business-Brooklyn Center is a small school located in Brooklyn Center, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 700 students and an admission rate of 98%. Minnesota School of Business-Brooklyn Center has an associate's degree program in Marketing/Marketing Management which graduated one student in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Minneapolis, Minnesota

Minneapolis, Minnesota
Minneapolis, Minnesota photo by BenFranske

Minneapolis is situated in Hennepin County, Minnesota. It has a population of over 382,605. The cost of living index in Minneapolis, 101, is near the national average. New single-family homes in Minneapolis are priced at $451,300 on average, which is far greater than the state average. In 2008, forty-five new homes were constructed in Minneapolis, down from one hundred fifteen the previous year.

The top three industries for women in Minneapolis are health care, educational services, and accommodation and food services. For men, it is educational services, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 22 minutes. More than 37.4% of Minneapolis residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.1%, is higher than the state average.

The unemployment rate in Minneapolis is 7.0%, which is the same as Minnesota's average of 7.0%.

The percentage of Minneapolis residents that are affiliated with a religious congregation, 57.7%, is more than the national average but less than the state average. The largest religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.

Minneapolis is home to the Saint Josephs Orphanage and the Hiawatha Municipal Golf Course as well as Beards Plaisance and Mississippi Park. Visitors to Minneapolis can choose from COE Mansion Carriage House, Radisson Hotel Metrodome and Best Western Kelly Inn for temporary stays in the area.