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Career and Education Opportunities for Advertising Managers in Minneapolis, Minnesota

There is a wide variety of career and education opportunities for advertising managers in the Minneapolis, Minnesota area. About 310 people are currently employed as advertising managers in Minnesota. By 2016, this is expected to grow by 4% to about 320 people employed. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn about $51 hourly or $107,170 yearly on average in Minnesota and about $38 per hour or $80,220 per year on average nationally. Incomes for advertising managers are not quite as good as in the overall category of Marketing and Advertising in Minnesota, and not quite as good as the overall Marketing and Advertising category nationally. Advertising managers work in a variety of jobs, including: circulation director, sales promotion manager, and art director.

There are twenty schools within twenty-five miles of Minneapolis where you can study to be an advertising manager, among eighty schools of higher education total in the Minneapolis area. Advertising managers usually hold a Bachelor's degree, so it will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Minneapolis include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Miami Ad School-Minneapolis - Minneapolis, MN

Miami Ad School-Minneapolis, 25 North 4th Street , Suite 201, Minneapolis, MN 55401. Miami Ad School-Minneapolis is a small school located in Minneapolis, Minnesota. It is a private for-profit school with primarily 2-year programs and has 63 students. Miami Ad School-Minneapolis has a two to four year program in Advertising which graduated seventeen students in 2008.

University of Minnesota-Twin Cities - Minneapolis, MN

University of Minnesota-Twin Cities, 100 Church Street SE, Minneapolis, MN 55455-0213. University of Minnesota-Twin Cities is a large university located in Minneapolis, Minnesota. It is a public school with primarily 4-year or above programs. It has 51,140 students and an admission rate of 53%. University of Minnesota-Twin Cities has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-four students in 2008.

University of St Thomas - Saint Paul, MN

University of St Thomas, 2115 Summit Ave, Saint Paul, MN 55105-1078. University of St Thomas is a large university located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,960 students and an admission rate of 81%. University of St Thomas has bachelor's degree, postbaccalaureate certificate, and master's degree programs in Marketing/Marketing Management which graduated thirteen, six, and nineteen students respectively in 2008.

Metropolitan State University - Saint Paul, MN

Metropolitan State University, 700 E Seventh St, Saint Paul, MN 55106-5000. Metropolitan State University is a medium sized university located in Saint Paul, Minnesota. It is a public school with primarily 4-year or above programs. It has 6,909 students and an admission rate of 53%. Metropolitan State University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree which graduated 6 students in 2008.

Capella University - Minneapolis, MN

Capella University, 225 South 6th Street, 9th Floor, Minneapolis, MN 55402-3389. Capella University is a large university located in Minneapolis, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 23,733 students and an admission rate of 100%. Capella University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated eleven and sixty-six students respectively in 2008.

Minnesota School of Business - Richfield, MN

Minnesota School of Business, 1401 W 76 St, Richfield, MN 55423. Minnesota School of Business is a small school located in Richfield, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 1,479 students and an admission rate of 87%. Minnesota School of Business has a one to two year and an associate's degree program in Advertising which graduated two and four students respectively in 2008.

North Hennepin Community College - Brooklyn Park, MN

North Hennepin Community College, 7411 85th Ave N, Brooklyn Park, MN 55445. North Hennepin Community College is a medium sized college located in Brooklyn Park, Minnesota. It is a public school with primarily 2-year programs and has 6,904 students. North Hennepin Community College has 2 areas of study related to Advertising Manager. They are:

  • Advertising, less than one year which graduated 1 student in 2008.
  • Marketing/Marketing Management, associate's degree which graduated 1 student in 2008.

Minnesota School of Business-Shakopee - Shakopee, MN

Minnesota School of Business-Shakopee, 1200 Shakopee Town Square, Shakopee, MN 55379. Minnesota School of Business-Shakopee is a small school located in Shakopee, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 542 students and an admission rate of 99%. Minnesota School of Business-Shakopee has a one to two year and an associate's degree program in Advertising which graduated zero and four students respectively in 2008.

Minnesota School of Business-Brooklyn Center - Brooklyn Center, MN

Minnesota School of Business-Brooklyn Center, 5910 Shingle Creek Pky, Brooklyn Center, MN 55430. Minnesota School of Business-Brooklyn Center is a small school located in Brooklyn Center, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 700 students and an admission rate of 98%. Minnesota School of Business-Brooklyn Center has 2 areas of study related to Advertising Manager. They are:

  • Advertising, one to two year and associate's degree which graduated one and five students respectively in 2008.
  • Marketing/Marketing Management, associate's degree which graduated 1 student in 2008.

Walden University - Minneapolis, MN

Walden University, 155 Fifth Ave S, Suite 100, Minneapolis, MN 55401. Walden University is a large university located in Minneapolis, Minnesota. It is a private for-profit school with primarily 4-year or above programs and has 34,907 students. Walden University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated sixteen and thirty-nine students respectively in 2008.

Concordia University-Saint Paul - Saint Paul, MN

Concordia University-Saint Paul, 275 Syndicate Street North, Saint Paul, MN 55104-5494. Concordia University-Saint Paul is a small university located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,644 students and an admission rate of 59%. Concordia University-Saint Paul has a bachelor's degree program in Marketing/Marketing Management.

Dakota County Technical College - Rosemount, MN

Dakota County Technical College, 1300 145th Street East, Rosemount, MN 55068-2999. Dakota County Technical College is a small college located in Rosemount, Minnesota. It is a public school with primarily 2-year programs and has 2,919 students. Dakota County Technical College has less than one year, one to two year, and associate's degree programs in Marketing/Marketing Management which graduated two, two, and three students respectively in 2008.

Minnesota School of Business - Plymouth, MN

Minnesota School of Business, 1455 County Rd 101 North, Plymouth, MN 55447. Minnesota School of Business is a small school located in Plymouth, Minnesota. It is a private for-profit school with primarily 4-year or above programs and has 520 students. Minnesota School of Business has a one to two year and an associate's degree program in Advertising.

Century Community and Technical College - White Bear Lake, MN

Century Community and Technical College, 3300 Century Ave N, White Bear Lake, MN 55110. Century Community and Technical College is a medium sized college located in White Bear Lake, Minnesota. It is a public school with primarily 2-year programs and has 9,384 students. Century Community and Technical College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated two and five students respectively in 2008.

Augsburg College - Minneapolis, MN

Augsburg College, 2211 Riverside Ave, Minneapolis, MN 55454. Augsburg College is a small college located in Minneapolis, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,827 students and an admission rate of 56%. Augsburg College has a bachelor's degree program in Marketing/Marketing Management which graduated three students in 2008.

Minnesota School of Business - Blaine, MN

Minnesota School of Business, 3680 Pheasant Ridge Dr NE, Blaine, MN 55449. Minnesota School of Business is a small school located in Blaine, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 754 students and an admission rate of 100%. Minnesota School of Business has an associate's degree program in Marketing/Marketing Management.

Northwestern College - Saint Paul, MN

Northwestern College, 3003 Snelling Ave N, Saint Paul, MN 55113-1598. Northwestern College is a small college located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,022 students and an admission rate of 95%. Northwestern College has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 2 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 11 students in 2008.

Normandale Community College - Bloomington, MN

Normandale Community College, 9700 France Ave S, Bloomington, MN 55431. Normandale Community College is a medium sized college located in Bloomington, Minnesota. It is a public school with primarily 2-year programs and has 9,478 students. Normandale Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated four and twenty-nine students respectively in 2008.

Globe University - Woodbury, MN

Globe University, 8089 Globe Drive, Woodbury, MN 55125-3388. Globe University is a small university located in Woodbury, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 856 students and an admission rate of 88%. Globe University has an associate's degree program in Advertising which graduated six students in 2008.

The Art Institutes International Minnesota - Minneapolis, MN

The Art Institutes International Minnesota, 15 S 9th Street, Minneapolis, MN 55402. The Art Institutes International Minnesota is a small school located in Minneapolis, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 1,840 students and an admission rate of 51%. The Art Institutes International Minnesota has a bachelor's degree program in Advertising which graduated ten students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Minneapolis, Minnesota

Minneapolis, Minnesota
Minneapolis, Minnesota photo by BenFranske

Minneapolis is situated in Hennepin County, Minnesota. It has a population of over 382,605. The cost of living index in Minneapolis, 101, is near the national average. New single-family homes in Minneapolis are priced at $451,300 on average, which is far greater than the state average. In 2008, forty-five new homes were constructed in Minneapolis, down from one hundred fifteen the previous year.

The top three industries for women in Minneapolis are health care, educational services, and accommodation and food services. For men, it is educational services, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 22 minutes. More than 37.4% of Minneapolis residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.1%, is higher than the state average.

The unemployment rate in Minneapolis is 7.0%, which is the same as Minnesota's average of 7.0%.

The percentage of Minneapolis residents that are affiliated with a religious congregation, 57.7%, is more than the national average but less than the state average. The largest religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.

Minneapolis is home to the Saint Josephs Orphanage and the Hiawatha Municipal Golf Course as well as Beards Plaisance and Mississippi Park. Visitors to Minneapolis can choose from COE Mansion Carriage House, Radisson Hotel Metrodome and Best Western Kelly Inn for temporary stays in the area.