Popular Careers

Career Development

Career development resources for aspiring professionals.

Career Change Center

Career change guides, tutorials and resources for professionals in transition.

Job Search Resources

Job search resources, websites, guides and directories for job seekers.


Career and Education Opportunities for Public Relations Specialists in Minneapolis, Minnesota

Minneapolis, Minnesota provides a wide variety of opportunities, both career and educational, for public relations specialists. There are currently 3,550 jobs for public relations specialists in Minnesota and this is projected to grow 15% to 4,060 jobs by 2016. This is not quite as good as the national trend for public relations specialists, which sees this job pool growing by about 24.0% over the next eight years. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

The income of a public relations specialist is about $25 hourly or $53,520 yearly on average in Minnesota. In the U.S. as a whole, their income is about $24 hourly or $51,280 per year on average. People working as public relations specialists can fill a number of jobs, such as: publicist, public relations assistant, and communications manager.

There are eighty schools of higher education in the Minneapolis area, including nine within twenty-five miles of Minneapolis where you can get a degree to start your career as a public relations specialist. Public relations specialists usually hold a Bachelor's degree, so you can expect to spend about four years training to become a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Minneapolis include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Hamline University - Saint Paul, MN

Hamline University, 1536 Hewitt Avenue, Saint Paul, MN 55104-1284. Hamline University is a small university located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,906 students and an admission rate of 80%. Hamline University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

University of St Thomas - Saint Paul, MN

University of St Thomas, 2115 Summit Ave, Saint Paul, MN 55105-1078. University of St Thomas is a large university located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,960 students and an admission rate of 81%. University of St Thomas has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirteen students in 2008.

Metropolitan State University - Saint Paul, MN

Metropolitan State University, 700 E Seventh St, Saint Paul, MN 55106-5000. Metropolitan State University is a medium sized university located in Saint Paul, Minnesota. It is a public school with primarily 4-year or above programs. It has 6,909 students and an admission rate of 53%. Metropolitan State University has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirty-three students in 2008.

Bethel University - Saint Paul, MN

Bethel University, 3900 Bethel Dr, Saint Paul, MN 55112-6902. Bethel University is a small university located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,337 students and an admission rate of 81%. Bethel University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated six and seven students respectively in 2008.

Macalester College - Saint Paul, MN

Macalester College, 1600 Grand Ave, Saint Paul, MN 55105-1899. Macalester College is a small college located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,900 students and an admission rate of 41%. Macalester College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

University of Minnesota-Twin Cities - Minneapolis, MN

University of Minnesota-Twin Cities, 100 Church Street SE, Minneapolis, MN 55455-0213. University of Minnesota-Twin Cities is a large university located in Minneapolis, Minnesota. It is a public school with primarily 4-year or above programs. It has 51,140 students and an admission rate of 53%. University of Minnesota-Twin Cities has a less than one year and a postbaccalaureate certificate program in Communication Studies/Speech Communication and Rhetoric.

Augsburg College - Minneapolis, MN

Augsburg College, 2211 Riverside Ave, Minneapolis, MN 55454. Augsburg College is a small college located in Minneapolis, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,827 students and an admission rate of 56%. Augsburg College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twenty-four students in 2008.

Northwestern College - Saint Paul, MN

Northwestern College, 3003 Snelling Ave N, Saint Paul, MN 55113-1598. Northwestern College is a small college located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,022 students and an admission rate of 95%. Northwestern College has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 42 students in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 2 students in 2008.

College of St Catherine - Saint Paul, MN

College of St Catherine, 2004 Randolph Ave, Saint Paul, MN 55105. College of St Catherine is a medium sized college located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,201 students and an admission rate of 77%. College of St Catherine has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LICENSES

Lobbyist Registration

Licensing agency: Campaign Finance and Public Disclosure Board, Minnesota
Address: 190 Centennial Building, 658 Cedar St., St. Paul, MN 55155

Phone: (651) 296-5615
Website: Campaign Finance and Public Disclosure Board, Minnesota

LOCATION INFORMATION: Minneapolis, Minnesota

Minneapolis, Minnesota
Minneapolis, Minnesota photo by BenFranske

Minneapolis is situated in Hennepin County, Minnesota. It has a population of over 382,605. The cost of living index in Minneapolis, 101, is near the national average. New single-family homes in Minneapolis are priced at $451,300 on average, which is far greater than the state average. In 2008, forty-five new homes were constructed in Minneapolis, down from one hundred fifteen the previous year.

The top three industries for women in Minneapolis are health care, educational services, and accommodation and food services. For men, it is educational services, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 22 minutes. More than 37.4% of Minneapolis residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.1%, is higher than the state average.

The unemployment rate in Minneapolis is 7.0%, which is the same as Minnesota's average of 7.0%.

The percentage of Minneapolis residents that are affiliated with a religious congregation, 57.7%, is more than the national average but less than the state average. The largest religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.

Minneapolis is home to the Saint Josephs Orphanage and the Hiawatha Municipal Golf Course as well as Beards Plaisance and Mississippi Park. Visitors to Minneapolis can choose from COE Mansion Carriage House, Radisson Hotel Metrodome and Best Western Kelly Inn for temporary stays in the area.