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Career and Education Opportunities for Art Directors in Minneapolis, Minnesota

Art directors can find many career and educational opportunities in the Minneapolis, Minnesota area. Currently, 1,920 people work as art directors in Minnesota. This is expected to grow by 10% to 2,110 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors earn approximately $35 per hour or $74,010 annually on average in Minnesota. Nationally they average about $37 per hour or $76,980 yearly. Earnings for art directors are better than earnings in the general category of Art and Design in Minnesota and better than general Art and Design category earnings nationally. Jobs in this field include: artistic director, art supervisor, and arts manager.

There are seven schools within twenty-five miles of Minneapolis where you can study to be an art director, among eighty schools of higher education total in the Minneapolis area. The most common level of education for art directors is an Associate's, or other 2-year degree. You can expect to spend about two years training to become an art director if you already have a high school diploma.

CAREER DESCRIPTION: Art Director

In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.

Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.

It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.

Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.

Like many other jobs, art directors must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Minneapolis include:

  • Audio Visual Technician. Set up or set up and operate audio and video equipment including microphones, sound speakers, video screens, projectors, video monitors, recording equipment, connecting wires and cables, sound and mixing boards, and related electronic equipment for concerts, sports events, meetings and conventions, presentations, and news conferences. May also set up and operate associated spotlights and other custom lighting systems.
  • Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
  • Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
  • Display Specialist. Plan and erect commercial displays.
  • Fashion Designer. Design clothing and accessories. Create original garments or design garments that follow well established fashion trends. May develop the line of color and kinds of materials.
  • Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
  • Florist. Design, cut, and arrange live, dried, or artificial flowers and foliage.
  • Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
  • Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
  • Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
  • Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
  • Music Composer. Write and transcribe musical scores.
  • Music Director. Direct and conduct instrumental or vocal performances by musical groups.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.

EDUCATIONAL OPPORTUNITIES: Art Director Training

Academy College - Minneapolis, MN

Academy College, 1101 E. 78th Street, Suite 100, Minneapolis, MN 55420-1554. Academy College is a small college located in Minneapolis, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 186 students and an admission rate of 100%. Academy College has a one to two year and an associate's degree program in Intermedia/Multimedia which graduated zero and one students respectively in 2008.

North Hennepin Community College - Brooklyn Park, MN

North Hennepin Community College, 7411 85th Ave N, Brooklyn Park, MN 55445. North Hennepin Community College is a medium sized college located in Brooklyn Park, Minnesota. It is a public school with primarily 2-year programs and has 6,904 students. North Hennepin Community College has an associate's degree program in Graphic Design which graduated sixteen students in 2008.

Hennepin Technical College - Brooklyn Park, MN

Hennepin Technical College, 9000 Brooklyn Blvd, Brooklyn Park, MN 55445. Hennepin Technical College is a medium sized college located in Brooklyn Park, Minnesota. It is a public school with primarily 2-year programs and has 5,617 students. Hennepin Technical College has an associate's degree program in Graphic Design which graduated thirteen students in 2008.

Dakota County Technical College - Rosemount, MN

Dakota County Technical College, 1300 145th Street East, Rosemount, MN 55068-2999. Dakota County Technical College is a small college located in Rosemount, Minnesota. It is a public school with primarily 2-year programs and has 2,919 students. Dakota County Technical College has a one to two year and an associate's degree program in Graphic Design which graduated two and fifteen students respectively in 2008.

College of Visual Arts - Saint Paul, MN

College of Visual Arts, 344 Summit Ave, Saint Paul, MN 55102-2199. College of Visual Arts is a small college located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs and has 195 students. College of Visual Arts has a bachelor's degree program in Graphic Design which graduated eleven students in 2008.

Northwestern College - Saint Paul, MN

Northwestern College, 3003 Snelling Ave N, Saint Paul, MN 55113-1598. Northwestern College is a small college located in Saint Paul, Minnesota. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,022 students and an admission rate of 95%. Northwestern College has a bachelor's degree program in Graphic Design which graduated nine students in 2008.

The Art Institutes International Minnesota - Minneapolis, MN

The Art Institutes International Minnesota, 15 S 9th Street, Minneapolis, MN 55402. The Art Institutes International Minnesota is a small school located in Minneapolis, Minnesota. It is a private for-profit school with primarily 4-year or above programs. It has 1,840 students and an admission rate of 51%. The Art Institutes International Minnesota has an associate's degree and a bachelor's degree program in Graphic Design which graduated twenty and thirty-five students respectively in 2008.

CERTIFICATIONS

Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.

For more information, see the International Publishing Management Association website.

LOCATION INFORMATION: Minneapolis, Minnesota

Minneapolis, Minnesota
Minneapolis, Minnesota photo by BenFranske

Minneapolis is situated in Hennepin County, Minnesota. It has a population of over 382,605. The cost of living index in Minneapolis, 101, is near the national average. New single-family homes in Minneapolis are priced at $451,300 on average, which is far greater than the state average. In 2008, forty-five new homes were constructed in Minneapolis, down from one hundred fifteen the previous year.

The top three industries for women in Minneapolis are health care, educational services, and accommodation and food services. For men, it is educational services, professional, scientific, and technical services, and accommodation and food services. The average commute to work is about 22 minutes. More than 37.4% of Minneapolis residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.1%, is higher than the state average.

The unemployment rate in Minneapolis is 7.0%, which is the same as Minnesota's average of 7.0%.

The percentage of Minneapolis residents that are affiliated with a religious congregation, 57.7%, is more than the national average but less than the state average. The largest religious groups are the Catholic Church, the Evangelical Lutheran Church in America and the United Methodist Church.

Minneapolis is home to the Saint Josephs Orphanage and the Hiawatha Municipal Golf Course as well as Beards Plaisance and Mississippi Park. Visitors to Minneapolis can choose from COE Mansion Carriage House, Radisson Hotel Metrodome and Best Western Kelly Inn for temporary stays in the area.