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Career and Education Opportunities for Marketing Managers in Minnesota

Minnesota has a population of 5,266,214, which has grown by 7.05% over the past decade. Nicknamed the "North Star State," its capital is Saint Paul, though its biggest city is Minneapolis.

There are currently 5,250 working marketing managers in Minnesota; this should grow 12% to 5,880 working marketing managers in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn about $55 per hour or $115,000 yearly on average in Minnesota and about $52 hourly or $108,580 annually on average nationally. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Minnesota, and better than the overall Marketing and Advertising category nationally. People working as marketing managers can fill a number of jobs, such as: trade specialist, marketing vice president, and media buyer.

In 2008, there were a total of 3,567,295 jobs in Minnesota. The average annual income was $42,953 in 2008, up from $41,693 the previous year. The unemployment rate in Minnesota was 8.0% in 2009, which has grown by 2.6% since the previous year. About 27.4% of Minnesota residents have college degrees, which is higher than the national average.

The top industries in Minnesota include medical, dental, and hospital equipment merchant wholesalers, general-line grocery merchant wholesalers, and real estate credit. Notable tourist destinations include the Hennepin History Museum, the Minneapolis Institute of Arts, and the Holy Land Exhibit.

CITIES WITH Marketing Manager OPPORTUNITIES IN Minnesota


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Minnesota include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Minnesota

Minnesota
Minnesota photo by Kablammo

Minnesota has a population of 5,266,214, which has grown by 7.05% over the past 10 years. Nicknamed the "North Star State," its capital is Saint Paul, though its largest city is Minneapolis. In 2008, there were a total of 3,567,295 jobs in Minnesota. The average annual income was $42,953 in 2008, up from $41,693 the previous year. The unemployment rate in Minnesota was 8.0% in 2009, which has grown by 2.6% since the previous year. Roughly 27.4% of Minnesota residents have college degrees, which is higher than the national average.

The top industries in Minnesota include medical, dental, and hospital equipment merchant wholesalers, general-line grocery merchant wholesalers, and real estate credit. Notable tourist destinations include the Hennepin History Museum, the Minneapolis Institute of Arts, and the Fridley Historical Society Museum.