Marketing and Advertising: Career and Education Opportunities in Minnesota
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Minnesota has a population of 5,266,214, which has grown by 7.05% over the past 10 years. Nicknamed the "North Star State," its capital is Saint Paul, though its largest city is Minneapolis. In 2008, there were a total of 3,567,295 jobs in Minnesota. The average annual income was $42,953 in 2008, up from $41,693 the previous year. The unemployment rate in Minnesota was 8.0% in 2009, which has grown by 2.6% since the previous year. Roughly 27.4% of Minnesota residents have college degrees, which is higher than the national average.
The top industries in Minnesota include medical, dental, and hospital equipment merchant wholesalers, general-line grocery merchant wholesalers, and real estate credit. Notable tourist destinations include the Hennepin History Museum, the Minneapolis Institute of Arts, and the Fridley Historical Society Museum.
CITIES WITH Marketing and Advertising OPPORTUNITIES IN Minnesota
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CAREERS WITHIN Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.