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Career and Education Opportunities for Marketing Managers in Michigan

Michigan has a population of 9,969,727, which has grown by 0.31% in the last 10 years. Nicknamed the "Great Lakes State," its capital is Lansing, though its largest city is Detroit.

There are currently 3,670 jobs for marketing managers in Michigan and this is projected to grow 7% to about 3,940 jobs by 2016. This is not quite as good as the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Income for marketing managers is about $45 hourly or $94,190 yearly on average in Michigan. Nationally, their income is about $52 per hour or $108,580 annually. Marketing managers earn more than people working in the category of Marketing and Advertising generally in Michigan and more than people in the Marketing and Advertising category nationally. People working as marketing managers can fill a number of jobs, such as: sustainable products marketing manager, marketing administrator, and strategist.

In 2008, there were a total of 5,397,807 jobs in Michigan. The average annual income was $34,953 in 2008, up from $34,185 the previous year. The unemployment rate in Michigan was 13.6% in 2009, which has grown by 5.3% since the previous year. About 21.8% of Michigan residents have college degrees, which is lower than the national average.

The top industries in Michigan include transportation equipment manufacturing, motor vehicle manufacturing, and motor vehicle parts manufacturing. Notable tourist destinations include the Detroit Hydroplane Museum, the Detroit City, and the Dearborn Historical Museum.

CITIES WITH Marketing Manager OPPORTUNITIES IN Michigan


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Michigan include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Michigan

Michigan
Michigan photo by Jjegers

Michigan has a population of 9,969,727, which has grown by 0.31% over the past 10 years. Nicknamed the "Great Lakes State," its capital is Lansing, though its most populous city is Detroit. In 2008, there were a total of 5,397,807 jobs in Michigan. The average annual income was $34,953 in 2008, up from $34,185 in 2007. The unemployment rate in Michigan was 13.6% in 2009, which has grown by 5.3% since the previous year. About 21.8% of Michigan residents have college degrees, which is lower than the national average.

The top industries in Michigan include transportation equipment manufacturing, motor vehicle manufacturing, and motor vehicle parts manufacturing. Notable tourist destinations include the Bullock Edwards & Associates, the Detroit Historical Society, and the Charles H Wright Museum of African American Histry.