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Career and Education Opportunities for Advertising Managers in Michigan

Michigan has a population of 9,969,727, which has grown by 0.31% in the last 10 years. Nicknamed the "Great Lakes State," its capital is Lansing, though its largest city is Detroit.

About 930 people are currently employed as advertising managers in Michigan. By 2016, this is expected to grow 1% to 940 people employed. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $41 per hour or $86,540 yearly on average in Michigan. Nationally they average about $38 per hour or $80,220 per year. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Michigan and not quite as good as general Marketing and Advertising category earnings nationally. People working as advertising managers can fill a number of jobs, such as: recruitment advertising manager, classified advertising manager, and account specialist.

In 2008, there were a total of 5,397,807 jobs in Michigan. The average annual income was $34,953 in 2008, up from $34,185 in 2007. The unemployment rate in Michigan was 13.6% in 2009, which has grown by 5.3% since the previous year. Roughly 21.8% of Michigan residents have college degrees, which is lower than the national average.

The top industries in Michigan include transportation equipment manufacturing, motor vehicle manufacturing, and motor vehicle parts manufacturing. Notable tourist attractions include the Dearborn Historical Museum, the Detroit Historical Museums, and the Charles H Wright Museum of African American Histry.

CITIES WITH Advertising Manager OPPORTUNITIES IN Michigan


JOB DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Michigan include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Michigan

Michigan
Michigan photo by Jjegers

Michigan has a population of 9,969,727, which has grown by 0.31% over the past 10 years. Nicknamed the "Great Lakes State," its capital is Lansing, though its most populous city is Detroit. In 2008, there were a total of 5,397,807 jobs in Michigan. The average annual income was $34,953 in 2008, up from $34,185 in 2007. The unemployment rate in Michigan was 13.6% in 2009, which has grown by 5.3% since the previous year. About 21.8% of Michigan residents have college degrees, which is lower than the national average.

The top industries in Michigan include transportation equipment manufacturing, motor vehicle manufacturing, and motor vehicle parts manufacturing. Notable tourist destinations include the Bullock Edwards & Associates, the Detroit Historical Society, and the Charles H Wright Museum of African American Histry.