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Career and Education Opportunities for Advertising Managers in Grand Rapids, Michigan

If you want to be an advertising manager, the Grand Rapids, Michigan area offers many opportunities both for education and employment. About 930 people are currently employed as advertising managers in Michigan. By 2016, this is expected to grow by 1% to 940 people employed. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

A person working as an advertising manager can expect to earn about $41 per hour or $86,540 yearly on average in Michigan and about $38 hourly or $80,220 per year on average in the U.S. as a whole. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in Michigan earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Jobs in this field include: advertising director, director of sales and marketing, and account specialist.

There are nineteen schools of higher education in the Grand Rapids area, including seven within twenty-five miles of Grand Rapids where you can get a degree to start your career as an advertising manager. The most common level of education for advertising managers is a Bachelor's degree. It will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Grand Rapids include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Grand Valley State University - Allendale, MI

Grand Valley State University, 1 Campus Dr, Allendale, MI 49401-9403. Grand Valley State University is a large university located in Allendale, Michigan. It is a public school with primarily 4-year or above programs. It has 23,932 students and an admission rate of 78%. Grand Valley State University has 2 areas of study related to Advertising Manager. They are:

  • Advertising, bachelor's degree which graduated 3 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 41 students in 2008.

Davenport University - Grand Rapids, MI

Davenport University, 6191 Kraft Avenue S.E., Grand Rapids, MI 49512-9396. Davenport University is a large university located in Grand Rapids, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,773 students and an admission rate of 91%. Davenport University has associate's degree, bachelor's degree, master's degree, and post-master's certificate programs in Marketing/Marketing Management which graduated thirty-two, 100, zero, and one students respectively in 2008.

Muskegon Community College - Muskegon, MI

Muskegon Community College, 221 S Quarterline Rd, Muskegon, MI 49442-1432. Muskegon Community College is a small college located in Muskegon, Michigan. It is a public school with primarily 2-year programs and has 4,747 students. Muskegon Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated zero and three students respectively in 2008.

Kuyper College - Grand Rapids, MI

Kuyper College, 3333 East Beltline N.E., Grand Rapids, MI 49525-9781. Kuyper College is a small college located in Grand Rapids, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 322 students and an admission rate of 86%. Kuyper College has a bachelor's degree program in Public Relations/Image Management.

Baker College of Muskegon - Muskegon, MI

Baker College of Muskegon, 1903 Marquette Ave, Muskegon, MI 49442. Baker College of Muskegon is a medium sized college located in Muskegon, Michigan. It is a private not-for-profit school with primarily 4-year or above programs and has 5,214 students. Baker College of Muskegon has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated sixteen and eight students respectively in 2008.

University of Phoenix-West Michigan Campus - Grand Rapids, MI

University of Phoenix-West Michigan Campus, 318 River Ridge Dr, NW, Grand Rapids, MI 49544-1683. University of Phoenix-West Michigan Campus is a small university located in Grand Rapids, Michigan. It is a private for-profit school with primarily 4-year or above programs and has 382 students. University of Phoenix-West Michigan Campus has a bachelor's degree program in Marketing/Marketing Management which graduated five students in 2008.

Cornerstone University - Grand Rapids, MI

Cornerstone University, 1001 E Beltline Ave NE, Grand Rapids, MI 49525-5897. Cornerstone University is a small university located in Grand Rapids, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,759 students and an admission rate of 75%. Cornerstone University has a bachelor's degree program in Marketing/Marketing Management which graduated six students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Grand Rapids, Michigan

Grand Rapids, Michigan
Grand Rapids, Michigan photo by Grguy2011

Grand Rapids is located in Kent County, Michigan. It has a population of over 193,396, which has shrunk by 2.2% over the last ten years. The cost of living index in Grand Rapids, 81, is well below the national average. New single-family homes in Grand Rapids cost $98,700 on average, which is far less than the state average. In 2008, forty-three new homes were built in Grand Rapids, down from ninety-two the previous year.

The three most popular industries for women in Grand Rapids are health care, educational services, and accommodation and food services. For men, it is construction, transportation equipment, and educational services. The average travel time to work is about 19 minutes. More than 23.8% of Grand Rapids residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.0%, is lower than the state average.

The unemployment rate in Grand Rapids is 15.4%, which is greater than Michigan's average of 14.3%.

The percentage of Grand Rapids residents that are affiliated with a religious congregation, 52.9%, is more than both the national and state average. Church of Jesus Christ, Immanuel Church and Trinity Church are among the churches located in Grand Rapids. The most prominent religious groups are the Catholic Church, the Christian Reformed Church in North America and the Reformed Church in America.

Grand Rapids is home to the Kent Country Club and the Walker Juvenile Court as well as Comstock Riverside Park and Richmond Park. Visitors to Grand Rapids can choose from Hampton Inn Grand Rapids, Hampton Inn Grand Rapids/North- Mi and Hampton Inn Fax for temporary stays in the area.