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Career and Education Opportunities for Market Research Analysts in Grand Rapids, Michigan

If you want to be a market research analyst, the Grand Rapids, Michigan area offers many opportunities both for education and employment. About 6,740 people are currently employed as market research analysts in Michigan. By 2016, this is expected to grow 12% to about 7,530 people employed. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

Market research analysts earn about $30 per hour or $63,820 per year on average in Michigan and about $29 per hour or $61,070 per year on average nationally. Compared with people working in the overall category of Social Sciences, people working as market research analysts in Michigan earn less. They earn less than people working in the overall category of Social Sciences nationally. Jobs in this field include: project manager, trade specialist, and internet researcher.

There are five schools within twenty-five miles of Grand Rapids where you can study to be a market research analyst, among nineteen schools of higher education total in the Grand Rapids area. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years studying to be a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Grand Rapids include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Calvin College - Grand Rapids, MI

Calvin College, 3201 Burton SE, Grand Rapids, MI 49546. Calvin College is a small college located in Grand Rapids, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,171 students and an admission rate of 94%. Calvin College has a bachelor's degree program in Economics which graduated three students in 2008.

Aquinas College - Grand Rapids, MI

Aquinas College, 1607 Robinson Rd SE, Grand Rapids, MI 49506-1799. Aquinas College is a small college located in Grand Rapids, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,159 students and an admission rate of 82%. Aquinas College has a bachelor's degree program in Economics.

Hope College - Holland, MI

Hope College, 141 E 12th St, Holland, MI 49423. Hope College is a small college located in Holland, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,238 students and an admission rate of 82%. Hope College has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 1 student in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 6 students in 2008.

Grand Valley State University - Allendale, MI

Grand Valley State University, 1 Campus Dr, Allendale, MI 49401-9403. Grand Valley State University is a large university located in Allendale, Michigan. It is a public school with primarily 4-year or above programs. It has 23,932 students and an admission rate of 78%. Grand Valley State University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 4 students in 2008.
  • Business/Managerial Economics, bachelor's degree which graduated 16 students in 2008.

Grand Rapids Community College - Grand Rapids, MI

Grand Rapids Community College, 143 Bostwick Ave NE, Grand Rapids, MI 49503-3295. Grand Rapids Community College is a large college located in Grand Rapids, Michigan. It is a public school with primarily 2-year programs and has 15,403 students. Grand Rapids Community College has an associate's degree program in Economics which graduated two students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Grand Rapids, Michigan

Grand Rapids, Michigan
Grand Rapids, Michigan photo by Grguy2011

Grand Rapids is located in Kent County, Michigan. It has a population of over 193,396, which has shrunk by 2.2% over the last ten years. The cost of living index in Grand Rapids, 81, is well below the national average. New single-family homes in Grand Rapids cost $98,700 on average, which is far less than the state average. In 2008, forty-three new homes were built in Grand Rapids, down from ninety-two the previous year.

The three most popular industries for women in Grand Rapids are health care, educational services, and accommodation and food services. For men, it is construction, transportation equipment, and educational services. The average travel time to work is about 19 minutes. More than 23.8% of Grand Rapids residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.0%, is lower than the state average.

The unemployment rate in Grand Rapids is 15.4%, which is greater than Michigan's average of 14.3%.

The percentage of Grand Rapids residents that are affiliated with a religious congregation, 52.9%, is more than both the national and state average. Church of Jesus Christ, Immanuel Church and Trinity Church are among the churches located in Grand Rapids. The most prominent religious groups are the Catholic Church, the Christian Reformed Church in North America and the Reformed Church in America.

Grand Rapids is home to the Kent Country Club and the Walker Juvenile Court as well as Comstock Riverside Park and Richmond Park. Visitors to Grand Rapids can choose from Hampton Inn Grand Rapids, Hampton Inn Grand Rapids/North- Mi and Hampton Inn Fax for temporary stays in the area.