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Career and Education Opportunities for Copy Writers in Grand Rapids, Michigan

If you want to be a copy writer, the Grand Rapids, Michigan area offers many opportunities both for education and employment. There are currently 2,990 working copy writers in Michigan; this should grow by 7% to 3,200 working copy writers in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Income for copy writers is about $21 hourly or $45,480 yearly on average in Michigan. Nationally, their income is about $25 per hour or $53,070 per year. Incomes for copy writers are not quite as good as in the overall category of Writing and Editing in Michigan, and not quite as good as the overall Writing and Editing category nationally. Jobs in this field include: web content writer, advertising specialist, and business writer.

The Grand Rapids area is home to nineteen schools of higher education, including seven within twenty-five miles of Grand Rapids where you can get a degree as a copy writer. The most common level of education for copy writers is a Bachelor's degree. You can expect to spend about four years studying to be a copy writer if you already have a high school diploma.

CAREER DESCRIPTION: Copy Writer

In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.

Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.

It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.

Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.

Like many other jobs, copy writers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Grand Rapids include:

  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Radio and Television Announcer. Talk on radio or television. May interview guests, act as master of ceremonies, read news flashes, identify station by giving call letters, or announce song title and artist.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Copy Writer Training

Grand Valley State University - Allendale, MI

Grand Valley State University, 1 Campus Dr, Allendale, MI 49401-9403. Grand Valley State University is a large university located in Allendale, Michigan. It is a public school with primarily 4-year or above programs. It has 23,932 students and an admission rate of 78%. Grand Valley State University has 4 areas of study related to Copy Writer. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree which graduated eighty and twenty-four students respectively in 2008.
  • Journalism, bachelor's degree which graduated 2 students in 2008.
  • Communication, Journalism, and Related Programs, Other Specialties, bachelor's degree which graduated 22 students in 2008.
  • English Composition, bachelor's degree which graduated 3 students in 2008.

Grand Rapids Community College - Grand Rapids, MI

Grand Rapids Community College, 143 Bostwick Ave NE, Grand Rapids, MI 49503-3295. Grand Rapids Community College is a large college located in Grand Rapids, Michigan. It is a public school with primarily 2-year programs and has 15,403 students. Grand Rapids Community College has an associate's degree program in Journalism which graduated eight students in 2008.

Kuyper College - Grand Rapids, MI

Kuyper College, 3333 East Beltline N.E., Grand Rapids, MI 49525-9781. Kuyper College is a small college located in Grand Rapids, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 322 students and an admission rate of 86%. Kuyper College has 3 areas of study related to Copy Writer. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree.
  • Mass Communication/Media Studies, bachelor's degree.
  • Journalism, bachelor's degree.

Aquinas College - Grand Rapids, MI

Aquinas College, 1607 Robinson Rd SE, Grand Rapids, MI 49506-1799. Aquinas College is a small college located in Grand Rapids, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,159 students and an admission rate of 82%. Aquinas College has 2 areas of study related to Copy Writer. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 1 student in 2008.
  • Communication, Journalism, and Related Programs, Other Specialties, bachelor's degree which graduated 2 students in 2008.

Cornerstone University - Grand Rapids, MI

Cornerstone University, 1001 E Beltline Ave NE, Grand Rapids, MI 49525-5897. Cornerstone University is a small university located in Grand Rapids, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,759 students and an admission rate of 75%. Cornerstone University has 2 areas of study related to Copy Writer. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 11 students in 2008.
  • Mass Communication/Media Studies, bachelor's degree which graduated 3 students in 2008.

Calvin College - Grand Rapids, MI

Calvin College, 3201 Burton SE, Grand Rapids, MI 49546. Calvin College is a small college located in Grand Rapids, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,171 students and an admission rate of 94%. Calvin College has 2 areas of study related to Copy Writer. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 10 students in 2008.
  • Mass Communication/Media Studies, bachelor's degree which graduated 2 students in 2008.

Hope College - Holland, MI

Hope College, 141 E 12th St, Holland, MI 49423. Hope College is a small college located in Holland, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,238 students and an admission rate of 82%. Hope College has 2 areas of study related to Copy Writer. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 7 students in 2008.
  • Communication, Journalism, and Related Programs, Other Specialties, bachelor's degree.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Grand Rapids, Michigan

Grand Rapids, Michigan
Grand Rapids, Michigan photo by Grguy2011

Grand Rapids is located in Kent County, Michigan. It has a population of over 193,396, which has shrunk by 2.2% over the last ten years. The cost of living index in Grand Rapids, 81, is well below the national average. New single-family homes in Grand Rapids cost $98,700 on average, which is far less than the state average. In 2008, forty-three new homes were built in Grand Rapids, down from ninety-two the previous year.

The three most popular industries for women in Grand Rapids are health care, educational services, and accommodation and food services. For men, it is construction, transportation equipment, and educational services. The average travel time to work is about 19 minutes. More than 23.8% of Grand Rapids residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.0%, is lower than the state average.

The unemployment rate in Grand Rapids is 15.4%, which is greater than Michigan's average of 14.3%.

The percentage of Grand Rapids residents that are affiliated with a religious congregation, 52.9%, is more than both the national and state average. Church of Jesus Christ, Immanuel Church and Trinity Church are among the churches located in Grand Rapids. The most prominent religious groups are the Catholic Church, the Christian Reformed Church in North America and the Reformed Church in America.

Grand Rapids is home to the Kent Country Club and the Walker Juvenile Court as well as Comstock Riverside Park and Richmond Park. Visitors to Grand Rapids can choose from Hampton Inn Grand Rapids, Hampton Inn Grand Rapids/North- Mi and Hampton Inn Fax for temporary stays in the area.