Career and Education Opportunities for Advertising Agents in Detroit, Michigan
Detroit, Michigan provides a wide variety of opportunities, both career and educational, for advertising agents. There are currently 3,860 jobs for advertising agents in Michigan and this is projected to grow by 15% to about 4,430 jobs by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
The income of an advertising agent is about $20 per hour or $41,620 yearly on average in Michigan. In the U.S. as a whole, their income is about $20 per hour or $43,480 annually on average. Earnings for advertising agents are not quite as good as earnings in the general category of Sales and Clerical in Michigan and better than general Sales and Clerical category earnings nationally.
There are seventy-three schools of higher education in the Detroit area, including one within twenty-five miles of Detroit where you can get a degree to start your career as an advertising agent. Advertising agents usually hold a Bachelor's degree, so it will take about four years to learn to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Detroit include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
The Art Institute of Michigan - Novi, MI
The Art Institute of Michigan, 28125 Cabot Dr Ste 120, Novi, MI 48377-2985. The Art Institute of Michigan is a small school located in Novi, Michigan. It is a private for-profit school with primarily 4-year or above programs. It has 300 students and an admission rate of 33%. The Art Institute of Michigan has a bachelor's degree program in Advertising.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Detroit, Michigan
Detroit is located in Wayne County, Michigan. It has a population of over 912,062, which has shrunk by 4.1% in the past ten years. The cost of living index in Detroit, 86, is well below the national average. New single-family homes in Detroit are priced at $108,900 on average, which is well below the state average. In 2008, eighty-five new homes were built in Detroit, down from one hundred fifty-four the previous year.
The three big industries for women in Detroit are health care, educational services, and transportation equipment. For men, it is transportation equipment, construction, and administrative and support and waste management services. The average commute to work is about 28 minutes. More than 11.0% of Detroit residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.2%, is lower than the state average.
The unemployment rate in Detroit is 27.0%, which is greater than Michigan's average of 14.3%.
The percentage of Detroit residents that are affiliated with a religious congregation, 37.7%, is less than both the national and state average. The most common religious groups are the Catholic Church, the Muslim Estimate and the Lutheran Church.
Detroit is home to the Memorial Park Marina and the Detroit Golf Club as well as Chene Park and Mallett Playground. Visitors to Detroit can choose from Corktown Inn, Clark's Motel and Days Inn of Downtown Detroit for temporary stays in the area.