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Career and Education Opportunities for Marketing Managers in Detroit, Michigan

Marketing managers can find both educational opportunities and jobs in the Detroit, Michigan area. There are currently 3,670 jobs for marketing managers in Michigan and this is projected to grow 7% to about 3,940 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

The income of a marketing manager is about $45 per hour or $94,190 yearly on average in Michigan. In the U.S. as a whole, their income is about $52 per hour or $108,580 per year on average. Earnings for marketing managers are better than earnings in the general category of Marketing and Advertising in Michigan and better than general Marketing and Advertising category earnings nationally. People working as marketing managers can fill a number of jobs, such as: pricing manager, business developer, and marketing executive.

The Detroit area is home to seventy-three schools of higher education, including twelve within twenty-five miles of Detroit where you can get a degree as a marketing manager. Given that the most common education level for marketing managers is a Bachelor's degree, you can expect to spend about four years training to become a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Detroit include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

University of Michigan-Dearborn - Dearborn, MI

University of Michigan-Dearborn, 4901 Evergreen Rd, Dearborn, MI 48128-1491. University of Michigan-Dearborn is a medium sized university located in Dearborn, Michigan. It is a public school with primarily 4-year or above programs. It has 8,311 students and an admission rate of 61%. University of Michigan-Dearborn has a bachelor's degree program in Marketing/Marketing Management which graduated fifty students in 2008.

Wayne State University - Detroit, MI

Wayne State University, 656 West Kirby Street, Detroit, MI 48202. Wayne State University is a large university located in Detroit, Michigan. It is a public school with primarily 4-year or above programs. It has 31,025 students and an admission rate of 79%. Wayne State University has 2 areas of study related to Marketing Manager. They are:

  • Apparel and Textile Marketing Management, bachelor's degree and master's degree which graduated twenty-eight and three students respectively in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 99 students in 2008.

Eastern Michigan University - Ypsilanti, MI

Eastern Michigan University, , Ypsilanti, MI 48197. Eastern Michigan University is a large university located in Ypsilanti, Michigan. It is a public school with primarily 4-year or above programs. It has 22,137 students and an admission rate of 75%. Eastern Michigan University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated 101 and one students respectively in 2008.

Baker College of Allen Park - Allen Park, MI

Baker College of Allen Park, 4500 Enterprise Dr, Allen Park, MI 48101. Baker College of Allen Park is a small college located in Allen Park, Michigan. It is a private not-for-profit school with primarily 4-year or above programs and has 2,548 students. Baker College of Allen Park has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated eleven and three students respectively in 2008.

Schoolcraft College - Livonia, MI

Schoolcraft College, 18600 Haggerty Road, Livonia, MI 48152-2696. Schoolcraft College is a large college located in Livonia, Michigan. It is a public school with primarily 2-year programs and has 12,560 students. Schoolcraft College has an associate's degree program in Marketing/Marketing Management which graduated twenty-one students in 2008.

Baker College of Auburn Hills - Auburn Hills, MI

Baker College of Auburn Hills, 1500 University Dr, Auburn Hills, MI 48326-2642. Baker College of Auburn Hills is a small college located in Auburn Hills, Michigan. It is a private not-for-profit school with primarily 4-year or above programs and has 3,848 students. Baker College of Auburn Hills has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated fourteen and five students respectively in 2008.

Cleary University - Ann Arbor, MI

Cleary University, 3601 Plymouth Rd, Ann Arbor, MI 48105-2659. Cleary University is a small university located in Ann Arbor, Michigan. It is a private not-for-profit school with primarily 4-year or above programs and has 723 students. Cleary University has a bachelor's degree program in Marketing/Marketing Management which graduated nine students in 2008.

Baker College of Clinton Township - Clinton Township, MI

Baker College of Clinton Township, 34950 Little Mack Ave, Clinton Township, MI 48035. Baker College of Clinton Township is a medium sized college located in Clinton Township, Michigan. It is a private not-for-profit school with primarily 4-year or above programs and has 5,666 students. Baker College of Clinton Township has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated twelve and eight students respectively in 2008.

Oakland University - Rochester Hills, MI

Oakland University, , Rochester Hills, MI 48309-4401. Oakland University is a large university located in Rochester Hills, Michigan. It is a public school with primarily 4-year or above programs. It has 18,169 students and an admission rate of 78%. Oakland University has a bachelor's degree program in Marketing/Marketing Management which graduated four students in 2008.

Madonna University - Livonia, MI

Madonna University, 36600 Schoolcraft Rd, Livonia, MI 48150-1176. Madonna University is a small university located in Livonia, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,015 students and an admission rate of 76%. Madonna University has 2 areas of study related to Marketing Manager. They are:

  • Consumer Merchandising/Retailing Management, associate's degree, two to four year, and bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree and postbaccalaureate certificate.

Rochester College - Rochester Hills, MI

Rochester College, 800 W Avon Rd, Rochester Hills, MI 48307. Rochester College is a small college located in Rochester Hills, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 883 students and an admission rate of 83%. Rochester College has a bachelor's degree program in Marketing/Marketing Management which graduated four students in 2008.

University of Phoenix-Metro Detroit Campus - Troy, MI

University of Phoenix-Metro Detroit Campus, 5480 Corporate Drive Suite 240, Troy, MI 48098-2623. University of Phoenix-Metro Detroit Campus is a small university located in Troy, Michigan. It is a private for-profit school with primarily 4-year or above programs and has 1,995 students. University of Phoenix-Metro Detroit Campus has a bachelor's degree program in Marketing/Marketing Management which graduated ten students in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LICENSES

Casino Marketing & Promotion Staff

Licensing agency: Michigan Department of Treasury
Address: Michigan Gaming Control Board, Albert Kahn Building-Third Floor, 7430 Second Ave., Detroit, MI 48202

Phone: None
Website: Michigan Department of Treasury Michigan Gaming Control Board

LOCATION INFORMATION: Detroit, Michigan

Detroit, Michigan
Detroit, Michigan photo by Durova

Detroit is located in Wayne County, Michigan. It has a population of over 912,062, which has shrunk by 4.1% in the past ten years. The cost of living index in Detroit, 86, is well below the national average. New single-family homes in Detroit are priced at $108,900 on average, which is well below the state average. In 2008, eighty-five new homes were built in Detroit, down from one hundred fifty-four the previous year.

The three big industries for women in Detroit are health care, educational services, and transportation equipment. For men, it is transportation equipment, construction, and administrative and support and waste management services. The average commute to work is about 28 minutes. More than 11.0% of Detroit residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.2%, is lower than the state average.

The unemployment rate in Detroit is 27.0%, which is greater than Michigan's average of 14.3%.

The percentage of Detroit residents that are affiliated with a religious congregation, 37.7%, is less than both the national and state average. The most common religious groups are the Catholic Church, the Muslim Estimate and the Lutheran Church.

Detroit is home to the Memorial Park Marina and the Detroit Golf Club as well as Chene Park and Mallett Playground. Visitors to Detroit can choose from Corktown Inn, Clark's Motel and Days Inn of Downtown Detroit for temporary stays in the area.