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Career and Education Opportunities for Advertising Managers in Detroit, Michigan

Advertising manager career and educational opportunities abound in Detroit, Michigan. There are currently 930 jobs for advertising managers in Michigan and this is projected to grow 1% to about 940 jobs by 2016. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn about $41 hourly or $86,540 per year on average in Michigan and about $38 hourly or $80,220 per year on average nationally. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Michigan and not quite as good as general Marketing and Advertising category earnings nationally. Jobs in this field include: account specialist, account manager, and recruitment advertising manager.

There are seventy-three schools of higher education in the Detroit area, including thirteen within twenty-five miles of Detroit where you can get a degree to start your career as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, it will take about four years to learn to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Detroit include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

University of Michigan-Dearborn - Dearborn, MI

University of Michigan-Dearborn, 4901 Evergreen Rd, Dearborn, MI 48128-1491. University of Michigan-Dearborn is a medium sized university located in Dearborn, Michigan. It is a public school with primarily 4-year or above programs. It has 8,311 students and an admission rate of 61%. University of Michigan-Dearborn has a bachelor's degree program in Marketing/Marketing Management which graduated fifty students in 2008.

Wayne State University - Detroit, MI

Wayne State University, 656 West Kirby Street, Detroit, MI 48202. Wayne State University is a large university located in Detroit, Michigan. It is a public school with primarily 4-year or above programs. It has 31,025 students and an admission rate of 79%. Wayne State University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 99 students in 2008.

Eastern Michigan University - Ypsilanti, MI

Eastern Michigan University, , Ypsilanti, MI 48197. Eastern Michigan University is a large university located in Ypsilanti, Michigan. It is a public school with primarily 4-year or above programs. It has 22,137 students and an admission rate of 75%. Eastern Michigan University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 19 students in 2008.
  • Marketing/Marketing Management, bachelor's degree and master's degree which graduated 101 and one students respectively in 2008.

Baker College of Allen Park - Allen Park, MI

Baker College of Allen Park, 4500 Enterprise Dr, Allen Park, MI 48101. Baker College of Allen Park is a small college located in Allen Park, Michigan. It is a private not-for-profit school with primarily 4-year or above programs and has 2,548 students. Baker College of Allen Park has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated eleven and three students respectively in 2008.

Schoolcraft College - Livonia, MI

Schoolcraft College, 18600 Haggerty Road, Livonia, MI 48152-2696. Schoolcraft College is a large college located in Livonia, Michigan. It is a public school with primarily 2-year programs and has 12,560 students. Schoolcraft College has an associate's degree program in Marketing/Marketing Management which graduated twenty-one students in 2008.

Baker College of Auburn Hills - Auburn Hills, MI

Baker College of Auburn Hills, 1500 University Dr, Auburn Hills, MI 48326-2642. Baker College of Auburn Hills is a small college located in Auburn Hills, Michigan. It is a private not-for-profit school with primarily 4-year or above programs and has 3,848 students. Baker College of Auburn Hills has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated fourteen and five students respectively in 2008.

Cleary University - Ann Arbor, MI

Cleary University, 3601 Plymouth Rd, Ann Arbor, MI 48105-2659. Cleary University is a small university located in Ann Arbor, Michigan. It is a private not-for-profit school with primarily 4-year or above programs and has 723 students. Cleary University has a bachelor's degree program in Marketing/Marketing Management which graduated nine students in 2008.

Baker College of Clinton Township - Clinton Township, MI

Baker College of Clinton Township, 34950 Little Mack Ave, Clinton Township, MI 48035. Baker College of Clinton Township is a medium sized college located in Clinton Township, Michigan. It is a private not-for-profit school with primarily 4-year or above programs and has 5,666 students. Baker College of Clinton Township has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated twelve and eight students respectively in 2008.

Oakland University - Rochester Hills, MI

Oakland University, , Rochester Hills, MI 48309-4401. Oakland University is a large university located in Rochester Hills, Michigan. It is a public school with primarily 4-year or above programs. It has 18,169 students and an admission rate of 78%. Oakland University has a bachelor's degree program in Marketing/Marketing Management which graduated four students in 2008.

The Art Institute of Michigan - Novi, MI

The Art Institute of Michigan, 28125 Cabot Dr Ste 120, Novi, MI 48377-2985. The Art Institute of Michigan is a small school located in Novi, Michigan. It is a private for-profit school with primarily 4-year or above programs. It has 300 students and an admission rate of 33%. The Art Institute of Michigan has a bachelor's degree program in Advertising.

Madonna University - Livonia, MI

Madonna University, 36600 Schoolcraft Rd, Livonia, MI 48150-1176. Madonna University is a small university located in Livonia, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,015 students and an admission rate of 76%. Madonna University has a bachelor's degree and a postbaccalaureate certificate program in Marketing/Marketing Management.

Rochester College - Rochester Hills, MI

Rochester College, 800 W Avon Rd, Rochester Hills, MI 48307. Rochester College is a small college located in Rochester Hills, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 883 students and an admission rate of 83%. Rochester College has a bachelor's degree program in Marketing/Marketing Management which graduated four students in 2008.

University of Phoenix-Metro Detroit Campus - Troy, MI

University of Phoenix-Metro Detroit Campus, 5480 Corporate Drive Suite 240, Troy, MI 48098-2623. University of Phoenix-Metro Detroit Campus is a small university located in Troy, Michigan. It is a private for-profit school with primarily 4-year or above programs and has 1,995 students. University of Phoenix-Metro Detroit Campus has a bachelor's degree program in Marketing/Marketing Management which graduated ten students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Detroit, Michigan

Detroit, Michigan
Detroit, Michigan photo by Durova

Detroit is located in Wayne County, Michigan. It has a population of over 912,062, which has shrunk by 4.1% in the past ten years. The cost of living index in Detroit, 86, is well below the national average. New single-family homes in Detroit are priced at $108,900 on average, which is well below the state average. In 2008, eighty-five new homes were built in Detroit, down from one hundred fifty-four the previous year.

The three big industries for women in Detroit are health care, educational services, and transportation equipment. For men, it is transportation equipment, construction, and administrative and support and waste management services. The average commute to work is about 28 minutes. More than 11.0% of Detroit residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.2%, is lower than the state average.

The unemployment rate in Detroit is 27.0%, which is greater than Michigan's average of 14.3%.

The percentage of Detroit residents that are affiliated with a religious congregation, 37.7%, is less than both the national and state average. The most common religious groups are the Catholic Church, the Muslim Estimate and the Lutheran Church.

Detroit is home to the Memorial Park Marina and the Detroit Golf Club as well as Chene Park and Mallett Playground. Visitors to Detroit can choose from Corktown Inn, Clark's Motel and Days Inn of Downtown Detroit for temporary stays in the area.