Career and Education Opportunities for Art Directors in Detroit, Michigan
Detroit, Michigan provides a wide variety of opportunities, both career and educational, for art directors. There are currently 2,320 working art directors in Michigan; this should grow 7% to 2,480 working art directors in the state by 2016. This is not quite as good as the nation as a whole, where employment opportunities for art directors are expected to grow by about 11.7%. In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
The income of an art director is about $33 hourly or $70,510 yearly on average in Michigan. In the U.S. as a whole, their income is about $37 hourly or $76,980 yearly on average. Compared with people working in the overall category of Art and Design, people working as art directors in Michigan earn more. They earn more than people working in the overall category of Art and Design nationally. Jobs in this field include: product designer, art supervisor, and presentation specialist.
The Detroit area is home to seventy-three schools of higher education, including seven within twenty-five miles of Detroit where you can get a degree as an art director. Art directors usually hold an Associate's, or other 2-year degree, so you can expect to spend about two years training to become an art director if you already have a high school diploma.
CAREER DESCRIPTION: Art Director
In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.
Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.
It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.
Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.
Like many other jobs, art directors must be reliable and be thorough and dependable.
Similar jobs with educational opportunities in Detroit include:
- Audio Visual Technician. Set up or set up and operate audio and video equipment including microphones, sound speakers, video screens, projectors, video monitors, recording equipment, connecting wires and cables, sound and mixing boards, and related electronic equipment for concerts, sports events, meetings and conventions, presentations, and news conferences. May also set up and operate associated spotlights and other custom lighting systems.
- Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
- Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
- Display Specialist. Plan and erect commercial displays.
- Fashion Designer. Design clothing and accessories. Create original garments or design garments that follow well established fashion trends. May develop the line of color and kinds of materials.
- Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
- Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
- Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
- Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
- Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
- Music Composer. Write and transcribe musical scores.
- Music Director. Direct and conduct instrumental or vocal performances by musical groups.
- Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
- Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.
EDUCATIONAL OPPORTUNITIES: Art Director Training
University of Michigan-Ann Arbor - Ann Arbor, MI
University of Michigan-Ann Arbor, , Ann Arbor, MI 48109. University of Michigan-Ann Arbor is a large university located in Ann Arbor, Michigan. It is a public school with primarily 4-year or above programs. It has 40,618 students and an admission rate of 42%. University of Michigan-Ann Arbor has a bachelor's degree program in Graphic Design which graduated one student in 2008.
International Academy of Design and Technology - Troy, MI
International Academy of Design and Technology, 1850 Research Drive, Troy, MI 48083. International Academy of Design and Technology is a small school located in Troy, Michigan. It is a private for-profit school with primarily 4-year or above programs and has 979 students. International Academy of Design and Technology has an associate's degree and a bachelor's degree program in Graphic Design which graduated ten and thirty-three students respectively in 2008.
Washtenaw Community College - Ann Arbor, MI
Washtenaw Community College, 4800 E Huron River Dr, Ann Arbor, MI 48105-4800. Washtenaw Community College is a large college located in Ann Arbor, Michigan. It is a public school with primarily 2-year programs and has 12,906 students. Washtenaw Community College has a one to two year program in Graphic Design which graduated fifteen students in 2008.
Oakland Community College - Bloomfield Hills, MI
Oakland Community College, 2480 Opdyke Rd, Bloomfield Hills, MI 48304-2266. Oakland Community College is a large college located in Bloomfield Hills, Michigan. It is a public school with primarily 2-year programs and has 24,957 students. Oakland Community College has an associate's degree program in Graphic Design which graduated fourteen students in 2008.
The Art Institute of Michigan - Novi, MI
The Art Institute of Michigan, 28125 Cabot Dr Ste 120, Novi, MI 48377-2985. The Art Institute of Michigan is a small school located in Novi, Michigan. It is a private for-profit school with primarily 4-year or above programs. It has 300 students and an admission rate of 33%. The Art Institute of Michigan has an associate's degree and a bachelor's degree program in Intermedia/Multimedia.
Madonna University - Livonia, MI
Madonna University, 36600 Schoolcraft Rd, Livonia, MI 48150-1176. Madonna University is a small university located in Livonia, Michigan. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,015 students and an admission rate of 76%. Madonna University has an associate's degree and a bachelor's degree program in Graphic Design.
Monroe County Community College - Monroe, MI
Monroe County Community College, 1555 South Raisinville Road, Monroe, MI 48161-9746. Monroe County Community College is a small college located in Monroe, Michigan. It is a public school with primarily 2-year programs and has 4,514 students. Monroe County Community College has a one to two year and an associate's degree program in Graphic Design which graduated one and ten students respectively in 2008.
Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.
For more information, see the International Publishing Management Association website.
LOCATION INFORMATION: Detroit, Michigan
Detroit is located in Wayne County, Michigan. It has a population of over 912,062, which has shrunk by 4.1% in the past ten years. The cost of living index in Detroit, 86, is well below the national average. New single-family homes in Detroit are priced at $108,900 on average, which is well below the state average. In 2008, eighty-five new homes were built in Detroit, down from one hundred fifty-four the previous year.
The three big industries for women in Detroit are health care, educational services, and transportation equipment. For men, it is transportation equipment, construction, and administrative and support and waste management services. The average commute to work is about 28 minutes. More than 11.0% of Detroit residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.2%, is lower than the state average.
The unemployment rate in Detroit is 27.0%, which is greater than Michigan's average of 14.3%.
The percentage of Detroit residents that are affiliated with a religious congregation, 37.7%, is less than both the national and state average. The most common religious groups are the Catholic Church, the Muslim Estimate and the Lutheran Church.
Detroit is home to the Memorial Park Marina and the Detroit Golf Club as well as Chene Park and Mallett Playground. Visitors to Detroit can choose from Corktown Inn, Clark's Motel and Days Inn of Downtown Detroit for temporary stays in the area.