Marketing and Advertising: Career and Education Opportunities in Worcester, Massachusetts
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Worcester is located in Worcester County, Massachusetts. It has a population of over 175,011, which has grown by 1.4% in the past ten years. The cost of living index in Worcester, 121, is far greater than the national average. New single-family homes in Worcester cost $108,900 on average, which is far less than the state average. In 2008, sixty-one new homes were constructed in Worcester, down from two hundred fourteen the previous year.
The top three industries for women in Worcester are health care, educational services, and finance and insurance. For men, it is educational services, construction, and health care. The average commute to work is about 22 minutes. More than 23.3% of Worcester residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 9.8%, is lower than the state average.
The unemployment rate in Worcester is 9.9%, which is greater than Massachusetts's average of 8.4%.
The percentage of Worcester residents that are affiliated with a religious congregation, 57.4%, is more than the national average but less than the state average. Burncoat Baptist Church, United Congregational Church and Unitarian Universalist Church are among the churches located in Worcester. The largest religious groups are the Catholic Church, the United Church of Christ and the Episcopal Church.
Worcester is home to the Tatnuck Country Club and the Massachusetts Biotech Research Park as well as Ty Cobb Park and General Foley Stadium. Shopping malls in the area include Lincoln Plaza Shopping Center, Mid Town Mall and Norwich Place Shopping Center. Visitors to Worcester can choose from Days Inn, Hampton Inn and Maple Manor Hotel for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.