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Career and Education Opportunities for Copy Writers in Worcester, Massachusetts

There are many career and education opportunities for copy writers in the Worcester, Massachusetts area. Currently, 2,760 people work as copy writers in Massachusetts. This is expected to grow by 7% to 2,950 people by 2016. This is not quite as good as the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers earn about $26 per hour or $55,870 yearly on average in Massachusetts and about $25 per hour or $53,070 yearly on average nationally. Incomes for copy writers are not quite as good as in the overall category of Writing and Editing in Massachusetts, and not quite as good as the overall Writing and Editing category nationally. Copy writers work in a variety of jobs, including: advertising copywriter, advertising writer, and ad writer.

The Worcester area is home to thirty-nine schools of higher education, including six within twenty-five miles of Worcester where you can get a degree as a copy writer. Given that the most common education level for copy writers is a Bachelor's degree, it will take about four years to learn to be a copy writer if you already have a high school diploma.

CAREER DESCRIPTION: Copy Writer

In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.

Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.

It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.

Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.

Like many other jobs, copy writers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Worcester include:

  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Technical Writer. Write technical materials, such as equipment manuals, appendices, or operating and maintenance instructions. May assist in layout work.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Copy Writer Training

Dean College - Franklin, MA

Dean College, 99 Main Street, Franklin, MA 02038-1941. Dean College is a small college located in Franklin, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,321 students and an admission rate of 69%. Dean College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twelve students in 2008.

Worcester State College - Worcester, MA

Worcester State College, 486 Chandler St, Worcester, MA 01602-2597. Worcester State College is a medium sized college located in Worcester, Massachusetts. It is a public school with primarily 4-year or above programs. It has 5,378 students and an admission rate of 54%. Worcester State College has 2 areas of study related to Copy Writer. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 1 student in 2008.
  • Mass Communication/Media Studies, bachelor's degree which graduated 24 students in 2008.

Assumption College - Worcester, MA

Assumption College, 500 Salisbury St, Worcester, MA 01609-1296. Assumption College is a small college located in Worcester, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,888 students and an admission rate of 71%. Assumption College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Clark University - Worcester, MA

Clark University, 950 Main St, Worcester, MA 01610-1477. Clark University is a small university located in Worcester, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,330 students and an admission rate of 56%. Clark University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two and thirty-three students respectively in 2008.

Atlantic Union College - South Lancaster, MA

Atlantic Union College, 338 Main St, South Lancaster, MA 01561-1000. Atlantic Union College is a small college located in South Lancaster, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs and has 384 students. Atlantic Union College has a one to two year and a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

Fitchburg State College - Fitchburg, MA

Fitchburg State College, 160 Pearl St, Fitchburg, MA 01420-2697. Fitchburg State College is a medium sized college located in Fitchburg, Massachusetts. It is a public school with primarily 4-year or above programs. It has 6,400 students and an admission rate of 66%. Fitchburg State College has bachelor's degree, postbaccalaureate certificate, and master's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated two, zero, and nine students respectively in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Worcester, Massachusetts

Worcester, Massachusetts
Worcester, Massachusetts photo by Yassie

Worcester is located in Worcester County, Massachusetts. It has a population of over 175,011, which has grown by 1.4% in the past ten years. The cost of living index in Worcester, 121, is far greater than the national average. New single-family homes in Worcester cost $108,900 on average, which is far less than the state average. In 2008, sixty-one new homes were constructed in Worcester, down from two hundred fourteen the previous year.

The top three industries for women in Worcester are health care, educational services, and finance and insurance. For men, it is educational services, construction, and health care. The average commute to work is about 22 minutes. More than 23.3% of Worcester residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 9.8%, is lower than the state average.

The unemployment rate in Worcester is 9.9%, which is greater than Massachusetts's average of 8.4%.

The percentage of Worcester residents that are affiliated with a religious congregation, 57.4%, is more than the national average but less than the state average. Burncoat Baptist Church, United Congregational Church and Unitarian Universalist Church are among the churches located in Worcester. The largest religious groups are the Catholic Church, the United Church of Christ and the Episcopal Church.

Worcester is home to the Tatnuck Country Club and the Massachusetts Biotech Research Park as well as Ty Cobb Park and General Foley Stadium. Shopping malls in the area include Lincoln Plaza Shopping Center, Mid Town Mall and Norwich Place Shopping Center. Visitors to Worcester can choose from Days Inn, Hampton Inn and Maple Manor Hotel for temporary stays in the area.