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Career and Education Opportunities for Marketing Managers in Massachusetts

Massachusetts has a population of 6,593,587, which has grown by 3.85% in the last 10 years. Nicknamed the "Bay State," Massachusetts's capital and biggest city is Boston.

There are currently 6,810 jobs for marketing managers in Massachusetts and this is projected to grow by 10% to about 7,500 jobs by 2016. This is not quite as good as the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn about $57 per hour or $118,860 per year on average in Massachusetts and about $52 hourly or $108,580 annually on average nationally. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Massachusetts, and better than the overall Marketing and Advertising category nationally. People working as marketing managers can fill a number of jobs, such as: community relations director, fashion stylist, and director of sales marketing.

In 2008, there were a total of 4,251,139 jobs in Massachusetts. The average annual income was $50,897 in 2008, up from $49,644 the previous year. The unemployment rate in Massachusetts was 8.4% in 2009, which has grown by 3.1% since the previous year. Approximately 33.2% of Massachusetts residents have college degrees, which is higher than the national average.

The top industries in Massachusetts include wholesale electronic markets and brokers, portfolio management, and navigational, measuring, electromedical, and control instruments manufacturing. Notable tourist destinations include the Gardner Museum, the Boston Museum of Fine Arts, and the Boston History Center & Museum.

CITIES WITH Marketing Manager OPPORTUNITIES IN Massachusetts


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Massachusetts include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Massachusetts

Massachusetts
Massachusetts photo by PapaDunes

Massachusetts has a population of 6,593,587, which has grown by 3.85% in the last 10 years. Nicknamed the "Bay State," Massachusetts's capital and largest city is Boston. In 2008, there were a total of 4,251,139 jobs in Massachusetts. The average annual income was $50,897 in 2008, up from $49,644 in 2007. The unemployment rate in Massachusetts was 8.4% in 2009, which has grown by 3.1% since the previous year. About 33.2% of Massachusetts residents have college degrees, which is higher than the national average.

The top industries in Massachusetts include wholesale electronic markets and brokers, portfolio management, and navigational, measuring, electromedical, and control instruments manufacturing. Notable tourist destinations include the Boston Sparks Association, the Gibson House Museum, and the Boston Fire Museum.