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Career and Education Opportunities for Advertising Managers in Massachusetts

Massachusetts has a population of 6,593,587, which has grown by 3.85% in the last 10 years. Nicknamed the "Bay State," Massachusetts's capital and most populous city is Boston.

There are currently 1,280 working advertising managers in Massachusetts; this should grow by 1% to about 1,290 working advertising managers in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Income for advertising managers is about $47 hourly or $99,650 yearly on average in Massachusetts. Nationally, their income is about $38 hourly or $80,220 annually. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Massachusetts and not quite as good as general Marketing and Advertising category earnings nationally. Advertising managers work in a variety of jobs, including: print traffic manager, marketing and promotions manager, and marketing strategist.

In 2008, there were a total of 4,251,139 jobs in Massachusetts. The average annual income was $50,897 in 2008, up from $49,644 the previous year. The unemployment rate in Massachusetts was 8.4% in 2009, which has grown by 3.1% since the previous year. Approximately 33.2% of Massachusetts residents have college degrees, which is higher than the national average.

The top industries in Massachusetts include wholesale electronic markets and brokers, portfolio management, and navigational, measuring, electromedical, and control instruments manufacturing. Notable tourist destinations include the Archives of American Art Smithsonian Institution, the Boston Fire Museum, and the Cat Fund.

CITIES WITH Advertising Manager OPPORTUNITIES IN Massachusetts


JOB DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Massachusetts include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Massachusetts

Massachusetts
Massachusetts photo by PapaDunes

Massachusetts has a population of 6,593,587, which has grown by 3.85% in the last 10 years. Nicknamed the "Bay State," Massachusetts's capital and largest city is Boston. In 2008, there were a total of 4,251,139 jobs in Massachusetts. The average annual income was $50,897 in 2008, up from $49,644 in 2007. The unemployment rate in Massachusetts was 8.4% in 2009, which has grown by 3.1% since the previous year. About 33.2% of Massachusetts residents have college degrees, which is higher than the national average.

The top industries in Massachusetts include wholesale electronic markets and brokers, portfolio management, and navigational, measuring, electromedical, and control instruments manufacturing. Notable tourist destinations include the Boston Sparks Association, the Gibson House Museum, and the Boston Fire Museum.