Career and Education Opportunities for Public Relations Managers in Cambridge, Massachusetts
There is a wide variety of career and education opportunities for public relations managers in the Cambridge, Massachusetts area. About 2,050 people are currently employed as public relations managers in Massachusetts. By 2016, this is expected to grow by 8% to about 2,220 people employed. This is not quite as good as the nation as a whole, where employment opportunities for public relations managers are expected to grow by about 12.9%. Public relations managers generally plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
Public relations managers earn approximately $48 per hour or $101,390 yearly on average in Massachusetts. Nationally they average about $43 hourly or $89,430 yearly. Compared with people working in the overall category of Marketing and Advertising, people working as public relations managers in Massachusetts earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Public relations managers work in a variety of jobs, including: publicity director, media relations director, and image consultant.
There are 149 schools of higher education in the Cambridge area, including four within twenty-five miles of Cambridge where you can get a degree to start your career as a public relations manager. Given that the most common education level for public relations managers is a Bachelor's degree, it will take about four years to learn to be a public relations manager if you already have a high school diploma.
CAREER DESCRIPTION: Public Relations Manager
In general, public relations managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
Public relations managers establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities. They also draft speeches for company executives, and arrange interviews and other forms of contact for them. Equally important, public relations managers have to evaluate advertising and promotion programs for compatibility with public relations efforts. They are often called upon to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly. They are expected to oversee communications budgets. Finally, public relations managers assign, supervise and review the efforts of public relations staff.
Every day, public relations managers are expected to be able to articulate ideas and problems. They need to speak clearly. It is also important that they listen to and understand others in meetings.
It is important for public relations managers to formulate policies and procedures pertaining to public data programs, working with public relations executives. They are often called upon to facilitate consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices. They also direct efforts of external agencies, establishments and departments that design and implement communication strategies and data programs. They are sometimes expected to produce films and other video products, regulate their distribution, and operate film library. Somewhat less frequently, public relations managers are also expected to establish and maintain effective working relationships with clients and media representatives and use these relationships to evolve new business opportunities.
They also have to be able to observe and report on social, economic and political trends that might affect employers and assign, supervise and review the efforts of public relations staff. And finally, they sometimes have to oversee special events such as sponsorship of races, parties introducing new products, or other efforts the firm supports to get public attention through the media without advertising directly.
Like many other jobs, public relations managers must be thorough and dependable and have exceptional integrity.
Similar jobs with educational opportunities in Cambridge include:
- Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
EDUCATIONAL OPPORTUNITIES: Public Relations Manager Training
Salem State College - Salem, MA
Salem State College, 352 Lafayette St, Salem, MA 01970. Salem State College is a large college located in Salem, Massachusetts. It is a public school with primarily 4-year or above programs. It has 10,168 students and an admission rate of 58%. Salem State College has a bachelor's degree program in Public Relations/Image Management.
Boston University - Boston, MA
Boston University, One Silber Way, Boston, MA 02215. Boston University is a large university located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 31,669 students and an admission rate of 59%. Boston University has a master's degree program in Public Relations/Image Management which graduated twenty-two students in 2008.
Suffolk University - Boston, MA
Suffolk University, 8 Ashburton Pl Beacon Hill, Boston, MA 02108-2770. Suffolk University is a medium sized university located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,783 students and an admission rate of 82%. Suffolk University has a bachelor's degree and a master's degree program in Public Relations/Image Management which graduated one and nine students respectively in 2008.
Simmons College - Boston, MA
Simmons College, 300 The Fenway, Boston, MA 02115-5898. Simmons College is a small college located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,933 students and an admission rate of 55%. Simmons College has a bachelor's degree program in Public Relations/Image Management which graduated one student in 2008.
Chartered Property Casualty Underwriter: More than 65,000 people have earned the CPCU professional designation.
For more information, see the American Institute for CPCU and Insurance Institute of America website.
Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives everywhere from small businesses to multinational corporations that can have regional or global focus in a variety of service and industrial settings.
For more information, see the American Society for Quality website.
Certified Fund Raising Executive: The Certified Fund Raising Executive (CFRE) credential provides you with a recognizable demonstration of your personal and professional achievement and commitment.
For more information, see the Association of Fundraising Professionals website.
Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.
For more information, see the Business Marketing Association website.
Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.
For more information, see the Dynamic Works Institute website.
Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.
For more information, see the Institute of Certified Professional Managers website.
Certified Health Education Specialist: The Certified Health Education Specialist (CHES) exam is a competency-based test that measures the possession, application and interpretation of knowledge related to the Seven Areas of Responsibilities: a comprehensive set of Competencies and Sub-competencies defining the role of an entry-level health educator.
For more information, see the National Commission for Health Education Credentialing, Inc. website.
Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.
For more information, see the Project Management Institute website.
Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.
For more information, see the Project Management Institute website.
Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.
For more information, see the Public Relations Society of America website.
LOCATION INFORMATION: Cambridge, Massachusetts
Cambridge is located in Middlesex County, Massachusetts. It has a population of over 105,596, which has grown by 4.2% in the past ten years. The cost of living index in Cambridge, 142, is far greater than the national average. New single-family homes in Cambridge are priced at $1,078,700 on average, which is far greater than the state average. In 2008, twelve new homes were constructed in Cambridge, down from twenty-five the previous year.
The top three industries for women in Cambridge are educational services, professional, scientific, and technical services, and health care. For men, it is educational services, professional, scientific, and technical services, and health care. The average travel time to work is about 24 minutes. More than 65.1% of Cambridge residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 38.5%, is higher than the state average.
The unemployment rate in Cambridge is 5.6%, which is less than Massachusetts's average of 8.4%.
The percentage of Cambridge residents that are affiliated with a religious congregation, 73.6%, is more than both the national and state average. Western Avenue Baptist Church, Massachusetts Institute of Technology Chapel and Cambridgeport Baptist Church are some of the churches located in Cambridge. The largest religious groups are the Catholic Church, the United Church of Christ and the Episcopal Church.
Cambridge is home to the Great Court and the Cutter Square as well as John A Ahern Field and Sheridan Square. Shopping malls in the area include Porter Square Shopping Center, The Atrium Shopping Center and Cambridgeside Galleria Shopping Center.