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Career and Education Opportunities for Marketing Managers in Cambridge, Massachusetts

There are many career and education opportunities for marketing managers in the Cambridge, Massachusetts area. Currently, 6,810 people work as marketing managers in Massachusetts. This is expected to grow 10% to 7,500 people by 2016. This is not quite as good as the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

A person working as a marketing manager can expect to earn about $57 hourly or $118,860 annually on average in Massachusetts and about $52 per hour or $108,580 yearly on average in the U.S. as a whole. Incomes for marketing managers are better than in the overall category of Marketing and Advertising in Massachusetts, and better than the overall Marketing and Advertising category nationally. People working as marketing managers can fill a number of jobs, such as: business development manager, business developer, and marketing assistant.

There are 149 schools of higher education in the Cambridge area, including twenty-one within twenty-five miles of Cambridge where you can get a degree to start your career as a marketing manager. Marketing managers usually hold a Bachelor's degree, so you can expect to spend about four years training to become a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Cambridge include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

North Shore Community College - Danvers, MA

North Shore Community College, 1 Ferncroft Rd, Danvers, MA 01923-0840. North Shore Community College is a medium sized college located in Danvers, Massachusetts. It is a public school with primarily 2-year programs and has 7,223 students. North Shore Community College has an associate's degree program in Marketing/Marketing Management which graduated ten students in 2008.

Merrimack College - North Andover, MA

Merrimack College, 315 Turnpike St, North Andover, MA 01845. Merrimack College is a small college located in North Andover, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,154 students and an admission rate of 79%. Merrimack College has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-two students in 2008.

Bentley University - Waltham, MA

Bentley University, 175 Forest St, Waltham, MA 02452-4705. Bentley University is a medium sized university located in Waltham, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,675 students and an admission rate of 38%. Bentley University has bachelor's degree, postbaccalaureate certificate, and master's degree programs in Marketing/Marketing Management which graduated 161, one, and thirty-nine students respectively in 2008.

Suffolk University - Boston, MA

Suffolk University, 8 Ashburton Pl Beacon Hill, Boston, MA 02108-2770. Suffolk University is a medium sized university located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,783 students and an admission rate of 82%. Suffolk University has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, bachelor's degree which graduated 4 students in 2008.
  • Marketing, Other Specialties, master's degree which graduated 3 students in 2008.

Nashua Community College - Nashua, NH

Nashua Community College, 505 Amherst St, Nashua, NH 03063-1026. Nashua Community College is a small college located in Nashua, New Hampshire. It is a public school with primarily 2-year programs and has 1,925 students. Nashua Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated zero and thirteen students respectively in 2008.

Massasoit Community College - Brockton, MA

Massasoit Community College, One Massasoit Boulevard, Brockton, MA 02302-3996. Massasoit Community College is a medium sized college located in Brockton, Massachusetts. It is a public school with primarily 2-year programs and has 7,394 students. Massasoit Community College has an associate's degree program in Marketing/Marketing Management which graduated four students in 2008.

Daniel Webster College - Nashua, NH

Daniel Webster College, 20 University Dr, Nashua, NH 03063-1300. Daniel Webster College is a small college located in Nashua, New Hampshire. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,022 students and an admission rate of 76%. Daniel Webster College has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Boston College - Chestnut Hill, MA

Boston College, 140 Commonwealth Ave, Chestnut Hill, MA 02467. Boston College is a large college located in Chestnut Hill, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 14,623 students and an admission rate of 26%. Boston College has a bachelor's degree program in Marketing/Marketing Management which graduated fifty-seven students in 2008.

Simmons College - Boston, MA

Simmons College, 300 The Fenway, Boston, MA 02115-5898. Simmons College is a small college located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,933 students and an admission rate of 55%. Simmons College has a bachelor's degree program in Marketing/Marketing Management.

Eastern Nazarene College - Quincy, MA

Eastern Nazarene College, 23 E Elm Ave, Quincy, MA 02170-2999. Eastern Nazarene College is a small college located in Quincy, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 993 students and an admission rate of 61%. Eastern Nazarene College has a bachelor's degree program in Marketing/Marketing Management.

Stonehill College - Easton, MA

Stonehill College, 320 Washington Street, Easton, MA 02357-6110. Stonehill College is a small college located in Easton, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,426 students and an admission rate of 45%. Stonehill College has a bachelor's degree program in Marketing/Marketing Management.

Becker College - Worcester, MA

Becker College, 61 Sever St, Worcester, MA 01609-2165. Becker College is a small college located in Worcester, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,752 students and an admission rate of 76%. Becker College has a bachelor's degree program in Marketing/Marketing Management which graduated seven students in 2008.

Salem State College - Salem, MA

Salem State College, 352 Lafayette St, Salem, MA 01970. Salem State College is a large college located in Salem, Massachusetts. It is a public school with primarily 4-year or above programs. It has 10,168 students and an admission rate of 58%. Salem State College has a bachelor's degree program in Marketing/Marketing Management which graduated fifty-four students in 2008.

Assumption College - Worcester, MA

Assumption College, 500 Salisbury St, Worcester, MA 01609-1296. Assumption College is a small college located in Worcester, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,888 students and an admission rate of 71%. Assumption College has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

Newbury College-Brookline - Brookline, MA

Newbury College-Brookline, 129 Fisher Ave, Brookline, MA 02445. Newbury College-Brookline is a small college located in Brookline, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs and has 1,042 students. Newbury College-Brookline has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated zero and five students respectively in 2008.

Northeastern University - Boston, MA

Northeastern University, 360 Huntington Ave, Boston, MA 02115-5000. Northeastern University is a large university located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 25,368 students and an admission rate of 35%. Northeastern University has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated two and one students respectively in 2008.

Lasell College - Newton, MA

Lasell College, 1844 Commonwealth Ave, Newton, MA 02466-2716. Lasell College is a small college located in Newton, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,484 students and an admission rate of 61%. Lasell College has a bachelor's degree program in Marketing/Marketing Management which graduated three students in 2008.

Nichols College - Dudley, MA

Nichols College, Center Rd, Dudley, MA 01571-5000. Nichols College is a small college located in Dudley, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,520 students and an admission rate of 65%. Nichols College has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-one students in 2008.

Boston University - Boston, MA

Boston University, One Silber Way, Boston, MA 02215. Boston University is a large university located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 31,669 students and an admission rate of 59%. Boston University has a master's degree program in International Marketing which graduated one student in 2008.

Emerson College - Boston, MA

Emerson College, 120 Boylston Street, Boston, MA 02116-4624. Emerson College is a small college located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,536 students and an admission rate of 37%. Emerson College has 2 areas of study related to Marketing Manager. They are:

  • Marketing/Marketing Management, bachelor's degree and master's degree which graduated four and sixty-eight students respectively in 2008.
  • International Marketing, master's degree which graduated 40 students in 2008.

Worcester Polytechnic Institute - Worcester, MA

Worcester Polytechnic Institute, 100 Institute Road, Worcester, MA 01609-2280. Worcester Polytechnic Institute is a small school located in Worcester, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,469 students and an admission rate of 67%. Worcester Polytechnic Institute has a master's degree program in Marketing, Other Specialties which graduated six students in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Cambridge, Massachusetts

Cambridge, Massachusetts
Cambridge, Massachusetts photo by Scs

Cambridge is located in Middlesex County, Massachusetts. It has a population of over 105,596, which has grown by 4.2% in the past ten years. The cost of living index in Cambridge, 142, is far greater than the national average. New single-family homes in Cambridge are priced at $1,078,700 on average, which is far greater than the state average. In 2008, twelve new homes were constructed in Cambridge, down from twenty-five the previous year.

The top three industries for women in Cambridge are educational services, professional, scientific, and technical services, and health care. For men, it is educational services, professional, scientific, and technical services, and health care. The average travel time to work is about 24 minutes. More than 65.1% of Cambridge residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 38.5%, is higher than the state average.

The unemployment rate in Cambridge is 5.6%, which is less than Massachusetts's average of 8.4%.

The percentage of Cambridge residents that are affiliated with a religious congregation, 73.6%, is more than both the national and state average. Western Avenue Baptist Church, Massachusetts Institute of Technology Chapel and Cambridgeport Baptist Church are some of the churches located in Cambridge. The largest religious groups are the Catholic Church, the United Church of Christ and the Episcopal Church.

Cambridge is home to the Great Court and the Cutter Square as well as John A Ahern Field and Sheridan Square. Shopping malls in the area include Porter Square Shopping Center, The Atrium Shopping Center and Cambridgeside Galleria Shopping Center.