Marketing and Advertising: Career and Education Opportunities in Cambridge, Massachusetts
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Cambridge is located in Middlesex County, Massachusetts. It has a population of over 105,596, which has grown by 4.2% in the past ten years. The cost of living index in Cambridge, 142, is far greater than the national average. New single-family homes in Cambridge are priced at $1,078,700 on average, which is far greater than the state average. In 2008, twelve new homes were constructed in Cambridge, down from twenty-five the previous year.
The top three industries for women in Cambridge are educational services, professional, scientific, and technical services, and health care. For men, it is educational services, professional, scientific, and technical services, and health care. The average travel time to work is about 24 minutes. More than 65.1% of Cambridge residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 38.5%, is higher than the state average.
The unemployment rate in Cambridge is 5.6%, which is less than Massachusetts's average of 8.4%.
The percentage of Cambridge residents that are affiliated with a religious congregation, 73.6%, is more than both the national and state average. Western Avenue Baptist Church, Massachusetts Institute of Technology Chapel and Cambridgeport Baptist Church are some of the churches located in Cambridge. The largest religious groups are the Catholic Church, the United Church of Christ and the Episcopal Church.
Cambridge is home to the Great Court and the Cutter Square as well as John A Ahern Field and Sheridan Square. Shopping malls in the area include Porter Square Shopping Center, The Atrium Shopping Center and Cambridgeside Galleria Shopping Center.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.