Career and Education Opportunities for Advertising Agents in Boston, Massachusetts
There is a wide variety of career and education opportunities for advertising agents in the Boston, Massachusetts area. Currently, 3,400 people work as advertising agents in Massachusetts. This is expected to grow 19% to about 4,040 people by 2016. This is better than the nation as a whole, where employment opportunities for advertising agents are expected to grow by about 7.2%. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
The income of an advertising agent is about $23 per hour or $49,520 annually on average in Massachusetts. In the U.S. as a whole, their income is about $20 per hour or $43,480 annually on average. Earnings for advertising agents are not quite as good as earnings in the general category of Sales and Clerical in Massachusetts and better than general Sales and Clerical category earnings nationally.
There are four schools within twenty-five miles of Boston where you can study to be an advertising agent, among 151 schools of higher education total in the Boston area. Advertising agents usually hold a Bachelor's degree, so it will take about four years to learn to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
Similar jobs with educational opportunities in Boston include:
- Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
- Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
- Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
- Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
- Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
- Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
- Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
- Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
- Telemarketer. Solicit orders for goods or services over the telephone.
- Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Salem State College - Salem, MA
Salem State College, 352 Lafayette St, Salem, MA 01970. Salem State College is a large college located in Salem, Massachusetts. It is a public school with primarily 4-year or above programs. It has 10,168 students and an admission rate of 58%. Salem State College has a bachelor's degree program in Advertising which graduated twenty-three students in 2008.
Boston University - Boston, MA
Boston University, One Silber Way, Boston, MA 02215. Boston University is a large university located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 31,669 students and an admission rate of 59%. Boston University has a master's degree program in Advertising which graduated thirty-six students in 2008.
Suffolk University - Boston, MA
Suffolk University, 8 Ashburton Pl Beacon Hill, Boston, MA 02108-2770. Suffolk University is a medium sized university located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,783 students and an admission rate of 82%. Suffolk University has a bachelor's degree program in Advertising.
The New England Institute of Art - Brookline, MA
The New England Institute of Art, 10 Brookline Place West, Brookline, MA 02445-7295. The New England Institute of Art is a small school located in Brookline, Massachusetts. It is a private for-profit school with primarily 4-year or above programs. It has 1,647 students and an admission rate of 45%. The New England Institute of Art has a bachelor's degree program in Advertising which graduated one student in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Boston, Massachusetts
Boston is situated in Suffolk County, Massachusetts. It has a population of over 609,023, which has grown by 3.4% over the last ten years. The cost of living index in Boston, 136, is far greater than the national average. New single-family homes in Boston are valued at $216,200 on average, which is well below the state average. In 2008, twenty-three new homes were constructed in Boston, down from forty-eight the previous year.
The three most popular industries for women in Boston are health care, educational services, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, educational services, and accommodation and food services. The average travel time to work is about 29 minutes. More than 35.6% of Boston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.3%, is higher than the state average.
The unemployment rate in Boston is 8.2%, which is less than Massachusetts's average of 8.4%.
The percentage of Boston residents that are affiliated with a religious congregation, 60.0%, is more than the national average but less than the state average. Brighton Congregational Church, Leslie Lindsay Chapel and Universalist Meeting House are some of the churches located in Boston. The largest religious groups are the Catholic Church, the Muslim Estimate and the Episcopal Church.
Boston is home to the Metropolitan Water Works Pumping Stations and the Mystic Pier 1 as well as Schoolboy Stadium and Liberty Square. Shopping centers in the area include Legion Shopping Center, Longwood Galleria Shopping Center and Neponset Circle Shopping Center. Visitors to Boston can choose from Federalist Restaurant, Eco-Logical Solutions and Omni Parker Hotel for temporary stays in the area.