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Career and Education Opportunities for Advertising Managers in Boston, Massachusetts

Advertising manager career and educational opportunities abound in Boston, Massachusetts. About 1,280 people are currently employed as advertising managers in Massachusetts. By 2016, this is expected to grow 1% to 1,290 people employed. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

The income of an advertising manager is about $47 per hour or $99,650 annually on average in Massachusetts. In the U.S. as a whole, their income is about $38 per hour or $80,220 per year on average. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in Massachusetts earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Advertising managers work in a variety of jobs, including: campaign manager, art director, and campaign director.

There are 151 schools of higher education in the Boston area, including twenty-two within twenty-five miles of Boston where you can get a degree to start your career as an advertising manager. Advertising managers usually hold a Bachelor's degree, so you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Boston include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Bentley University - Waltham, MA

Bentley University, 175 Forest St, Waltham, MA 02452-4705. Bentley University is a medium sized university located in Waltham, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 5,675 students and an admission rate of 38%. Bentley University has bachelor's degree, postbaccalaureate certificate, and master's degree programs in Marketing/Marketing Management which graduated 161, one, and thirty-nine students respectively in 2008.

Daniel Webster College - Nashua, NH

Daniel Webster College, 20 University Dr, Nashua, NH 03063-1300. Daniel Webster College is a small college located in Nashua, New Hampshire. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,022 students and an admission rate of 76%. Daniel Webster College has a bachelor's degree program in Marketing/Marketing Management which graduated one student in 2008.

Eastern Nazarene College - Quincy, MA

Eastern Nazarene College, 23 E Elm Ave, Quincy, MA 02170-2999. Eastern Nazarene College is a small college located in Quincy, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 993 students and an admission rate of 61%. Eastern Nazarene College has a bachelor's degree program in Marketing/Marketing Management.

North Shore Community College - Danvers, MA

North Shore Community College, 1 Ferncroft Rd, Danvers, MA 01923-0840. North Shore Community College is a medium sized college located in Danvers, Massachusetts. It is a public school with primarily 2-year programs and has 7,223 students. North Shore Community College has an associate's degree program in Marketing/Marketing Management which graduated ten students in 2008.

The New England Institute of Art - Brookline, MA

The New England Institute of Art, 10 Brookline Place West, Brookline, MA 02445-7295. The New England Institute of Art is a small school located in Brookline, Massachusetts. It is a private for-profit school with primarily 4-year or above programs. It has 1,647 students and an admission rate of 45%. The New England Institute of Art has a bachelor's degree program in Advertising which graduated one student in 2008.

Emerson College - Boston, MA

Emerson College, 120 Boylston Street, Boston, MA 02116-4624. Emerson College is a small college located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,536 students and an admission rate of 37%. Emerson College has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated four and sixty-eight students respectively in 2008.

Bridgewater State College - Bridgewater, MA

Bridgewater State College, 131 Summer Street, Bridgewater, MA 02325. Bridgewater State College is a large college located in Bridgewater, Massachusetts. It is a public school with primarily 4-year or above programs. It has 10,269 students and an admission rate of 62%. Bridgewater State College has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated one and two students respectively in 2008.

Massasoit Community College - Brockton, MA

Massasoit Community College, One Massasoit Boulevard, Brockton, MA 02302-3996. Massasoit Community College is a medium sized college located in Brockton, Massachusetts. It is a public school with primarily 2-year programs and has 7,394 students. Massasoit Community College has an associate's degree program in Marketing/Marketing Management which graduated four students in 2008.

Salem State College - Salem, MA

Salem State College, 352 Lafayette St, Salem, MA 01970. Salem State College is a large college located in Salem, Massachusetts. It is a public school with primarily 4-year or above programs. It has 10,168 students and an admission rate of 58%. Salem State College has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree.
  • Advertising, bachelor's degree which graduated 23 students in 2008.
  • Marketing/Marketing Management, bachelor's degree which graduated 54 students in 2008.

Boston College - Chestnut Hill, MA

Boston College, 140 Commonwealth Ave, Chestnut Hill, MA 02467. Boston College is a large college located in Chestnut Hill, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 14,623 students and an admission rate of 26%. Boston College has a bachelor's degree program in Marketing/Marketing Management which graduated fifty-seven students in 2008.

Northeastern University - Boston, MA

Northeastern University, 360 Huntington Ave, Boston, MA 02115-5000. Northeastern University is a large university located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 25,368 students and an admission rate of 35%. Northeastern University has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated two and one students respectively in 2008.

Merrimack College - North Andover, MA

Merrimack College, 315 Turnpike St, North Andover, MA 01845. Merrimack College is a small college located in North Andover, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,154 students and an admission rate of 79%. Merrimack College has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-two students in 2008.

Suffolk University - Boston, MA

Suffolk University, 8 Ashburton Pl Beacon Hill, Boston, MA 02108-2770. Suffolk University is a medium sized university located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,783 students and an admission rate of 82%. Suffolk University has 3 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree and master's degree which graduated one and nine students respectively in 2008.
  • Advertising, bachelor's degree.
  • Marketing/Marketing Management, bachelor's degree which graduated 4 students in 2008.

Assumption College - Worcester, MA

Assumption College, 500 Salisbury St, Worcester, MA 01609-1296. Assumption College is a small college located in Worcester, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,888 students and an admission rate of 71%. Assumption College has a bachelor's degree program in Marketing/Marketing Management which graduated two students in 2008.

Newbury College-Brookline - Brookline, MA

Newbury College-Brookline, 129 Fisher Ave, Brookline, MA 02445. Newbury College-Brookline is a small college located in Brookline, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs and has 1,042 students. Newbury College-Brookline has an associate's degree and a bachelor's degree program in Marketing/Marketing Management which graduated zero and five students respectively in 2008.

Nichols College - Dudley, MA

Nichols College, Center Rd, Dudley, MA 01571-5000. Nichols College is a small college located in Dudley, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,520 students and an admission rate of 65%. Nichols College has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-one students in 2008.

Nashua Community College - Nashua, NH

Nashua Community College, 505 Amherst St, Nashua, NH 03063-1026. Nashua Community College is a small college located in Nashua, New Hampshire. It is a public school with primarily 2-year programs and has 1,925 students. Nashua Community College has a less than one year and an associate's degree program in Marketing/Marketing Management which graduated zero and thirteen students respectively in 2008.

Simmons College - Boston, MA

Simmons College, 300 The Fenway, Boston, MA 02115-5898. Simmons College is a small college located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,933 students and an admission rate of 55%. Simmons College has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.
  • Marketing/Marketing Management, bachelor's degree.

Stonehill College - Easton, MA

Stonehill College, 320 Washington Street, Easton, MA 02357-6110. Stonehill College is a small college located in Easton, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,426 students and an admission rate of 45%. Stonehill College has a bachelor's degree program in Marketing/Marketing Management.

Becker College - Worcester, MA

Becker College, 61 Sever St, Worcester, MA 01609-2165. Becker College is a small college located in Worcester, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,752 students and an admission rate of 76%. Becker College has a bachelor's degree program in Marketing/Marketing Management which graduated seven students in 2008.

Lasell College - Newton, MA

Lasell College, 1844 Commonwealth Ave, Newton, MA 02466-2716. Lasell College is a small college located in Newton, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,484 students and an admission rate of 61%. Lasell College has a bachelor's degree program in Marketing/Marketing Management which graduated three students in 2008.

Boston University - Boston, MA

Boston University, One Silber Way, Boston, MA 02215. Boston University is a large university located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 31,669 students and an admission rate of 59%. Boston University has 2 areas of study related to Advertising Manager. They are:

  • Public Relations/Image Management, master's degree which graduated 22 students in 2008.
  • Advertising, master's degree which graduated 36 students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Boston, Massachusetts

Boston, Massachusetts
Boston, Massachusetts photo by Ahonc

Boston is situated in Suffolk County, Massachusetts. It has a population of over 609,023, which has grown by 3.4% over the last ten years. The cost of living index in Boston, 136, is far greater than the national average. New single-family homes in Boston are valued at $216,200 on average, which is well below the state average. In 2008, twenty-three new homes were constructed in Boston, down from forty-eight the previous year.

The three most popular industries for women in Boston are health care, educational services, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, educational services, and accommodation and food services. The average travel time to work is about 29 minutes. More than 35.6% of Boston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.3%, is higher than the state average.

The unemployment rate in Boston is 8.2%, which is less than Massachusetts's average of 8.4%.

The percentage of Boston residents that are affiliated with a religious congregation, 60.0%, is more than the national average but less than the state average. Brighton Congregational Church, Leslie Lindsay Chapel and Universalist Meeting House are some of the churches located in Boston. The largest religious groups are the Catholic Church, the Muslim Estimate and the Episcopal Church.

Boston is home to the Metropolitan Water Works Pumping Stations and the Mystic Pier 1 as well as Schoolboy Stadium and Liberty Square. Shopping centers in the area include Legion Shopping Center, Longwood Galleria Shopping Center and Neponset Circle Shopping Center. Visitors to Boston can choose from Federalist Restaurant, Eco-Logical Solutions and Omni Parker Hotel for temporary stays in the area.