Marketing and Advertising: Career and Education Opportunities in Boston, Massachusetts
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Boston is situated in Suffolk County, Massachusetts. It has a population of over 609,023, which has grown by 3.4% over the last ten years. The cost of living index in Boston, 136, is far greater than the national average. New single-family homes in Boston are valued at $216,200 on average, which is well below the state average. In 2008, twenty-three new homes were constructed in Boston, down from forty-eight the previous year.
The three most popular industries for women in Boston are health care, educational services, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, educational services, and accommodation and food services. The average travel time to work is about 29 minutes. More than 35.6% of Boston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.3%, is higher than the state average.
The unemployment rate in Boston is 8.2%, which is less than Massachusetts's average of 8.4%.
The percentage of Boston residents that are affiliated with a religious congregation, 60.0%, is more than the national average but less than the state average. Brighton Congregational Church, Leslie Lindsay Chapel and Universalist Meeting House are some of the churches located in Boston. The largest religious groups are the Catholic Church, the Muslim Estimate and the Episcopal Church.
Boston is home to the Metropolitan Water Works Pumping Stations and the Mystic Pier 1 as well as Schoolboy Stadium and Liberty Square. Shopping centers in the area include Legion Shopping Center, Longwood Galleria Shopping Center and Neponset Circle Shopping Center. Visitors to Boston can choose from Federalist Restaurant, Eco-Logical Solutions and Omni Parker Hotel for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.