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Career and Education Opportunities for Public Relations Specialists in Boston, Massachusetts

There is a wide variety of career and education opportunities for public relations specialists in the Boston, Massachusetts area. There are currently 9,430 jobs for public relations specialists in Massachusetts and this is projected to grow 11% to about 10,490 jobs by 2016. This is not quite as good as the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. Public relations specialists generally engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Income for public relations specialists is about $26 hourly or $54,180 per year on average in Massachusetts. Nationally, their income is about $24 per hour or $51,280 per year. Public relations specialists work in a variety of jobs, including: consumer advocate, lobbyist, and editorial and design specialist.

There are twenty-four schools within twenty-five miles of Boston where you can study to be a public relations specialist, among 151 schools of higher education total in the Boston area. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Boston include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Stonehill College - Easton, MA

Stonehill College, 320 Washington Street, Easton, MA 02357-6110. Stonehill College is a small college located in Easton, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,426 students and an admission rate of 45%. Stonehill College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Worcester State College - Worcester, MA

Worcester State College, 486 Chandler St, Worcester, MA 01602-2597. Worcester State College is a medium sized college located in Worcester, Massachusetts. It is a public school with primarily 4-year or above programs. It has 5,378 students and an admission rate of 54%. Worcester State College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Curry College - Milton, MA

Curry College, 1071 Blue Hill Ave, Milton, MA 02186-2395. Curry College is a small college located in Milton, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,098 students and an admission rate of 67%. Curry College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Emerson College - Boston, MA

Emerson College, 120 Boylston Street, Boston, MA 02116-4624. Emerson College is a small college located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,536 students and an admission rate of 37%. Emerson College has 3 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 8 students in 2008.
  • Political Communication, bachelor's degree which graduated 14 students in 2008.
  • Health Communication, master's degree which graduated 18 students in 2008.

Bridgewater State College - Bridgewater, MA

Bridgewater State College, 131 Summer Street, Bridgewater, MA 02325. Bridgewater State College is a large college located in Bridgewater, Massachusetts. It is a public school with primarily 4-year or above programs. It has 10,269 students and an admission rate of 62%. Bridgewater State College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Emmanuel College - Boston, MA

Emmanuel College, 400 the Fenway, Boston, MA 02115. Emmanuel College is a small college located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,286 students and an admission rate of 56%. Emmanuel College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three students in 2008.

Rivier College - Nashua, NH

Rivier College, 420 South Main St, Nashua, NH 03060. Rivier College is a small college located in Nashua, New Hampshire. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,198 students and an admission rate of 72%. Rivier College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated thirteen students in 2008.

Regis College - Weston, MA

Regis College, 235 Wellesley St, Weston, MA 02493-1571. Regis College is a small college located in Weston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,599 students and an admission rate of 75%. Regis College has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated three and six students respectively in 2008.

Gordon College - Wenham, MA

Gordon College, 255 Grapevine Rd, Wenham, MA 01984. Gordon College is a small college located in Wenham, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,700 students and an admission rate of 71%. Gordon College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Salem State College - Salem, MA

Salem State College, 352 Lafayette St, Salem, MA 01970. Salem State College is a large college located in Salem, Massachusetts. It is a public school with primarily 4-year or above programs. It has 10,168 students and an admission rate of 58%. Salem State College has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree.
  • Public Relations/Image Management, bachelor's degree.

Fitchburg State College - Fitchburg, MA

Fitchburg State College, 160 Pearl St, Fitchburg, MA 01420-2697. Fitchburg State College is a medium sized college located in Fitchburg, Massachusetts. It is a public school with primarily 4-year or above programs. It has 6,400 students and an admission rate of 66%. Fitchburg State College has bachelor's degree, postbaccalaureate certificate, and master's degree programs in Communication Studies/Speech Communication and Rhetoric which graduated two, zero, and nine students respectively in 2008.

Northeastern University - Boston, MA

Northeastern University, 360 Huntington Ave, Boston, MA 02115-5000. Northeastern University is a large university located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 25,368 students and an admission rate of 35%. Northeastern University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric.

Merrimack College - North Andover, MA

Merrimack College, 315 Turnpike St, North Andover, MA 01845. Merrimack College is a small college located in North Andover, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,154 students and an admission rate of 79%. Merrimack College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Suffolk University - Boston, MA

Suffolk University, 8 Ashburton Pl Beacon Hill, Boston, MA 02108-2770. Suffolk University is a medium sized university located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 7,783 students and an admission rate of 82%. Suffolk University has 3 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree and master's degree.
  • Public Relations/Image Management, bachelor's degree and master's degree which graduated one and nine students respectively in 2008.
  • Political Communication, bachelor's degree.

Dean College - Franklin, MA

Dean College, 99 Main Street, Franklin, MA 02038-1941. Dean College is a small college located in Franklin, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,321 students and an admission rate of 69%. Dean College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated twelve students in 2008.

Assumption College - Worcester, MA

Assumption College, 500 Salisbury St, Worcester, MA 01609-1296. Assumption College is a small college located in Worcester, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,888 students and an admission rate of 71%. Assumption College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Clark University - Worcester, MA

Clark University, 950 Main St, Worcester, MA 01610-1477. Clark University is a small university located in Worcester, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,330 students and an admission rate of 56%. Clark University has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated two and thirty-three students respectively in 2008.

Atlantic Union College - South Lancaster, MA

Atlantic Union College, 338 Main St, South Lancaster, MA 01561-1000. Atlantic Union College is a small college located in South Lancaster, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs and has 384 students. Atlantic Union College has a one to two year and a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric.

Simmons College - Boston, MA

Simmons College, 300 The Fenway, Boston, MA 02115-5898. Simmons College is a small college located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,933 students and an admission rate of 55%. Simmons College has 2 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree, postbaccalaureate certificate, and master's degree which graduated seven, one, and twenty-nine students respectively in 2008.
  • Public Relations/Image Management, bachelor's degree which graduated 1 student in 2008.

Boston College - Chestnut Hill, MA

Boston College, 140 Commonwealth Ave, Chestnut Hill, MA 02467. Boston College is a large college located in Chestnut Hill, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 14,623 students and an admission rate of 26%. Boston College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated forty-five students in 2008.

University of Massachusetts-Boston - Boston, MA

University of Massachusetts-Boston, 100 Morrissey Blvd, Boston, MA 02125-3393. University of Massachusetts-Boston is a large university located in Boston, Massachusetts. It is a public school with primarily 4-year or above programs. It has 14,117 students and an admission rate of 63%. University of Massachusetts-Boston has a less than one year program in Communication Studies/Speech Communication and Rhetoric which graduated one student in 2008.

Lasell College - Newton, MA

Lasell College, 1844 Commonwealth Ave, Newton, MA 02466-2716. Lasell College is a small college located in Newton, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,484 students and an admission rate of 61%. Lasell College has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated sixteen students in 2008.

Bunker Hill Community College - Boston, MA

Bunker Hill Community College, 250 New Rutherford Ave, Boston, MA 02129-2925. Bunker Hill Community College is a medium sized college located in Boston, Massachusetts. It is a public school with primarily 2-year programs and has 9,500 students. Bunker Hill Community College has an associate's degree program in Communication Studies/Speech Communication and Rhetoric which graduated eleven students in 2008.

Boston University - Boston, MA

Boston University, One Silber Way, Boston, MA 02215. Boston University is a large university located in Boston, Massachusetts. It is a private not-for-profit school with primarily 4-year or above programs. It has 31,669 students and an admission rate of 59%. Boston University has 3 areas of study related to Public Relations Specialist. They are:

  • Communication Studies/Speech Communication and Rhetoric, bachelor's degree which graduated 350 students in 2008.
  • Public Relations/Image Management, master's degree which graduated 22 students in 2008.
  • Health Communication, master's degree.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: Boston, Massachusetts

Boston, Massachusetts
Boston, Massachusetts photo by Ahonc

Boston is situated in Suffolk County, Massachusetts. It has a population of over 609,023, which has grown by 3.4% over the last ten years. The cost of living index in Boston, 136, is far greater than the national average. New single-family homes in Boston are valued at $216,200 on average, which is well below the state average. In 2008, twenty-three new homes were constructed in Boston, down from forty-eight the previous year.

The three most popular industries for women in Boston are health care, educational services, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, educational services, and accommodation and food services. The average travel time to work is about 29 minutes. More than 35.6% of Boston residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 15.3%, is higher than the state average.

The unemployment rate in Boston is 8.2%, which is less than Massachusetts's average of 8.4%.

The percentage of Boston residents that are affiliated with a religious congregation, 60.0%, is more than the national average but less than the state average. Brighton Congregational Church, Leslie Lindsay Chapel and Universalist Meeting House are some of the churches located in Boston. The largest religious groups are the Catholic Church, the Muslim Estimate and the Episcopal Church.

Boston is home to the Metropolitan Water Works Pumping Stations and the Mystic Pier 1 as well as Schoolboy Stadium and Liberty Square. Shopping centers in the area include Legion Shopping Center, Longwood Galleria Shopping Center and Neponset Circle Shopping Center. Visitors to Boston can choose from Federalist Restaurant, Eco-Logical Solutions and Omni Parker Hotel for temporary stays in the area.