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Career and Education Opportunities for Marketing Managers in Maryland

Maryland has a population of 5,699,478, which has grown by 7.61% in the last 10 years. Nicknamed the "Old Line State," its capital is Annapolis, though its largest city is Baltimore.

Currently, 2,940 people work as marketing managers in Maryland. This is expected to grow 17% to 3,430 people by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Income for marketing managers is about $49 per hour or $103,240 yearly on average in Maryland. Nationally, their income is about $52 hourly or $108,580 yearly. Earnings for marketing managers are better than earnings in the general category of Marketing and Advertising in Maryland and better than general Marketing and Advertising category earnings nationally. Jobs in this field include: pricing manager, international trade specialist, and trade specialist.

In 2008, there were a total of 3,471,985 jobs in Maryland. The average annual income was $48,164 in 2008, up from $46,922 the previous year. The unemployment rate in Maryland was 7.0% in 2009, which has grown by 2.6% since the previous year. Approximately 31.4% of Maryland residents have college degrees, which is higher than the national average.

The top industries in Maryland include engineering services, radio broadcasting communications equipment manufacturing, and photofinishing. Notable tourist attractions include the Dorfman Museum Figures Inc, the Preservation Society, and the Museum Hall.

CITIES WITH Marketing Manager OPPORTUNITIES IN Maryland


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Maryland include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Maryland

Maryland
Maryland photo by Abhijit Tembhekar

Maryland has a population of 5,699,478, which has grown by 7.61% in the last 10 years. Nicknamed the "Old Line State," its capital is Annapolis, though its largest city is Baltimore. In 2008, there were a total of 3,471,985 jobs in Maryland. The average annual income was $48,164 in 2008, up from $46,922 the preceding year. The unemployment rate in Maryland was 7.0% in 2009, which has grown by 2.6% since the previous year. Roughly 31.4% of Maryland residents have college degrees, which is higher than the national average.

The top industries in Maryland include engineering services, radio broadcasting communications equipment manufacturing, and photofinishing. Notable tourist attractions include the Dorfman Museum Figures Inc, the Baltimore Civil War Museum, and the National Park Service.