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Career and Education Opportunities for Advertising Managers in Maryland

Maryland has a population of 5,699,478, which has grown by 7.61% in the last 10 years. Nicknamed the "Old Line State," its capital is Annapolis, though its most populous city is Baltimore.

There are currently 730 working advertising managers in Maryland; this should grow 9% to about 790 working advertising managers in the state by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn about $36 per hour or $75,220 annually on average in Maryland and about $38 per hour or $80,220 yearly on average nationally. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in Maryland earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. People working as advertising managers can fill a number of jobs, such as: director of sales and marketing, account manager, and promotions manager.

In 2008, there were a total of 3,471,985 jobs in Maryland. The average annual income was $48,164 in 2008, up from $46,922 the preceding year. The unemployment rate in Maryland was 7.0% in 2009, which has grown by 2.6% since the previous year. Approximately 31.4% of Maryland residents have college degrees, which is higher than the national average.

The top industries in Maryland include engineering services, radio broadcasting communications equipment manufacturing, and photofinishing. Notable tourist destinations include the Fulton St Warehouse B & O Railroad Museum, the National Park Service, and the American Dime Museum.

CITIES WITH Advertising Manager OPPORTUNITIES IN Maryland


JOB DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Maryland include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Maryland

Maryland
Maryland photo by Abhijit Tembhekar

Maryland has a population of 5,699,478, which has grown by 7.61% in the last 10 years. Nicknamed the "Old Line State," its capital is Annapolis, though its largest city is Baltimore. In 2008, there were a total of 3,471,985 jobs in Maryland. The average annual income was $48,164 in 2008, up from $46,922 the preceding year. The unemployment rate in Maryland was 7.0% in 2009, which has grown by 2.6% since the previous year. Roughly 31.4% of Maryland residents have college degrees, which is higher than the national average.

The top industries in Maryland include engineering services, radio broadcasting communications equipment manufacturing, and photofinishing. Notable tourist attractions include the Dorfman Museum Figures Inc, the Baltimore Civil War Museum, and the National Park Service.