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Career and Education Opportunities for Product Demonstrators in Columbia, Maryland

Columbia, Maryland provides a wide variety of opportunities, both career and educational, for product demonstrators. There are currently 2,950 working product demonstrators in Maryland; this should grow by 17% to about 3,450 working product demonstrators in the state by 2016. This is better than the nation as a whole, where employment opportunities for product demonstrators are expected to grow by about 7.1%. Product demonstrators generally demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product.

The income of a product demonstrator is about $13 hourly or $27,210 per year on average in Maryland. In the U.S. as a whole, their income is about $11 per hour or $23,260 annually on average. Compared with people working in the overall category of Sales and Clerical, people working as product demonstrators in Maryland earn less. They earn less than people working in the overall category of Sales and Clerical nationally.

There are 109 schools of higher education in the Columbia area, including one within twenty-five miles of Columbia where you can get a degree to start your career as a product demonstrator. The most common level of education for product demonstrators is a high school diploma or GED. You can expect to spend only a short time training to become a product demonstrator if you already have a high school diploma.

CAREER DESCRIPTION: Product Demonstrator

Product Demonstrator video from the State of New Jersey Dept. of Labor and Workforce Development

In general, product demonstrators demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. They also may sell demonstrated merchandise.

Product demonstrators furnish product samples and other incentives to convince people to buy products. They also record and report demonstration-related data such as the quantity of questions asked by the audience and the quantity of coupons distributed. Equally important, product demonstrators have to demonstrate and explain products, methods, or services so as to persuade clients to acquire products or utilize services. They are often called upon to suggest specific product purchases to meet clients' needs. They are expected to identify interested and qualified clients in order to furnish them with additional data. Finally, product demonstrators make ready and alter presentation contents to target specific audiences.

Every day, product demonstrators are expected to be able to speak clearly. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for product demonstrators to sell products being promoted, and keep records of sales. They are often called upon to work as part of a team of demonstrators to deal with large crowds. They also practice demonstrations to insure that they will run smoothly. They are sometimes expected to visit trade shows and other venues to exhibit products or services, and to respond to questions from potential clients. Somewhat less frequently, product demonstrators are also expected to train demonstrators to present a company's products or services.

Product demonstrators sometimes are asked to transport and disassemble materials used in presentations. They also have to be able to contact businesses and civic establishments to organize to exhibit and sell product And finally, they sometimes have to instruct clients in modification of products.

Like many other jobs, product demonstrators must be reliable and believe in cooperation and coordination.

Similar jobs with educational opportunities in Columbia include:

  • Advertising Agent. Sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. May obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
  • Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
  • Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
  • Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Telemarketer. Solicit orders for goods or services over the telephone.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.

EDUCATIONAL OPPORTUNITIES: Product Demonstrator Training

Anne Arundel Community College - Arnold, MD

Anne Arundel Community College, 101 College Pky, Arnold, MD 21012-1895. Anne Arundel Community College is a large college located in Arnold, Maryland. It is a public school with primarily 2-year programs and has 15,149 students. Anne Arundel Community College has a one to two year program in Retailing and Retail Operations.

LOCATION INFORMATION: Columbia, Maryland

Columbia, Maryland
Columbia, Maryland photo by Jeff Kubina

Columbia is located in Howard County, Maryland. It has a population of over 96,421. The cost of living index in Columbia, 100, is near the national average.

The three most popular industries for women in Columbia are educational services, health care, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, public administration, and educational services. The average travel time to work is about 30 minutes. More than 59.0% of Columbia residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 28.7%, is higher than the state average.

The percentage of Columbia residents that are affiliated with a religious congregation, 49.3%, is less than the national average but more than the state average. Abiding Savior Lutheran Church, Atholton Seventh Day Adventist Church and Long Reach Interfaith Center are all churches located in Columbia. The most prominent religious groups are the Catholic Church, the United Methodist Church and the Southern Baptist Convention.

Columbia is home to the Symphony Woods Office Center and the Rivers Corporate Park as well as Middle Patuxent Environmental Area and Clarksville Environmental Area. Shopping centers in the area include Governor Century Plaza Shopping Center, Atholton Shopping Center and Owen Brown Village Shopping Center. Visitors to Columbia can choose from PFMG, Courtyard by Marriott and Hilton Inn Columbia for temporary stays in the area.