Marketing and Advertising: Career and Education Opportunities in Columbia, Maryland
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Columbia is located in Howard County, Maryland. It has a population of over 96,421. The cost of living index in Columbia, 100, is near the national average.
The three most popular industries for women in Columbia are educational services, health care, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, public administration, and educational services. The average travel time to work is about 30 minutes. More than 59.0% of Columbia residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 28.7%, is higher than the state average.
The percentage of Columbia residents that are affiliated with a religious congregation, 49.3%, is less than the national average but more than the state average. Abiding Savior Lutheran Church, Atholton Seventh Day Adventist Church and Long Reach Interfaith Center are all churches located in Columbia. The most prominent religious groups are the Catholic Church, the United Methodist Church and the Southern Baptist Convention.
Columbia is home to the Symphony Woods Office Center and the Rivers Corporate Park as well as Middle Patuxent Environmental Area and Clarksville Environmental Area. Shopping centers in the area include Governor Century Plaza Shopping Center, Atholton Shopping Center and Owen Brown Village Shopping Center. Visitors to Columbia can choose from PFMG, Courtyard by Marriott and Hilton Inn Columbia for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.
Public Relations Managers plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations. Public Relations Managers need to pay attention to ongoing situations and monitor them as they develop. They also need to write well.