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Career and Education Opportunities for Market Research Analysts in Columbia, Maryland

Columbia, Maryland provides a wide variety of opportunities, both career and educational, for market research analysts. There are currently 4,960 jobs for market research analysts in Maryland and this is projected to grow 23% to 6,120 jobs by 2016. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

The income of a market research analyst is about $28 per hour or $60,210 yearly on average in Maryland. In the U.S. as a whole, their income is about $29 hourly or $61,070 yearly on average. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in Maryland, and not quite as good as the overall Social Sciences category nationally. Market research analysts work in a variety of jobs, including: program strategist, product marketing engineer, and marketing analyst.

There are 109 schools of higher education in the Columbia area, including twenty within twenty-five miles of Columbia where you can get a degree to start your career as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Columbia include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Howard University - Washington, DC

Howard University, 2400 Sixth St NW, Washington, DC 20059-0001. Howard University is a large university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 10,696 students and an admission rate of 49%. Howard University has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated thirteen, two, and six students respectively in 2008.

Marymount University - Arlington, VA

Marymount University, 2807 N Glebe Rd, Arlington, VA 22207-4299. Marymount University is a small university located in Arlington, Virginia. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,541 students and an admission rate of 84%. Marymount University has a bachelor's degree program in Economics which graduated four students in 2008.

United States Naval Academy - Annapolis, MD

United States Naval Academy, 121 Blake Road, Annapolis, MD 21402-5000. United States Naval Academy is a small school located in Annapolis, Maryland. It is a public school with primarily 4-year or above programs. It has 4,494 students and an admission rate of 14%. United States Naval Academy has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 94 students in 2008.
  • Econometrics and Quantitative Economics, bachelor's degree which graduated 35 students in 2008.

University of Maryland-Baltimore County - Baltimore, MD

University of Maryland-Baltimore County, 1000 Hilltop Circle, Baltimore, MD 21250. University of Maryland-Baltimore County is a large university located in Baltimore, Maryland. It is a public school with primarily 4-year or above programs. It has 12,268 students and an admission rate of 72%. University of Maryland-Baltimore County has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree and master's degree which graduated 134 and eight students respectively in 2008.
  • Business/Managerial Economics, two to four year which graduated 12 students in 2008.

Loyola College in Maryland - Baltimore, MD

Loyola College in Maryland, 4501 N Charles St, Baltimore, MD 21210-2699. Loyola College in Maryland is a medium sized college located in Baltimore, Maryland. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,080 students and an admission rate of 69%. Loyola College in Maryland has a bachelor's degree program in Economics which graduated twelve students in 2008.

University of the District of Columbia - Washington, DC

University of the District of Columbia, 4200 Connecticut Ave NW, Washington, DC 20008. University of the District of Columbia is a medium sized university located in Washington, District of Columbia. It is a public school with primarily 4-year or above programs and has 5,339 students. University of the District of Columbia has a bachelor's degree program in Economics which graduated seventeen students in 2008.

Georgetown University - Washington, DC

Georgetown University, 37th and O St NW, Washington, DC 20057. Georgetown University is a large university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 15,318 students and an admission rate of 19%. Georgetown University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated eighteen, twenty-three, and six students respectively in 2008.
  • International Economics, bachelor's degree which graduated 32 students in 2008.

George Mason University - Fairfax, VA

George Mason University, 4400 University Dr, Fairfax, VA 22030-4444. George Mason University is a large university located in Fairfax, Virginia. It is a public school with primarily 4-year or above programs. It has 30,800 students and an admission rate of 63%. George Mason University has bachelor's degree, postbaccalaureate certificate, master's degree, and doctor's degree programs in Economics which graduated eight, four, forty, and eighteen students respectively in 2008.

Towson University - Towson, MD

Towson University, 8000 York Rd, Towson, MD 21252-0001. Towson University is a large university located in Towson, Maryland. It is a public school with primarily 4-year or above programs. It has 21,111 students and an admission rate of 61%. Towson University has a bachelor's degree program in Economics which graduated fifty-five students in 2008.

George Washington University - Washington, DC

George Washington University, 2121 I Street, NW, Washington, DC 20052. George Washington University is a large university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 25,027 students and an admission rate of 37%. George Washington University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated forty-two, twenty-five, and seven students respectively in 2008.
  • International Economics, postbaccalaureate certificate and master's degree which graduated one and twenty-three students respectively in 2008.

McDaniel College - Westminster, MD

McDaniel College, 2 College Hill, Westminster, MD 21157. McDaniel College is a small college located in Westminster, Maryland. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,896 students and an admission rate of 77%. McDaniel College has a bachelor's degree program in Economics which graduated two students in 2008.

Johns Hopkins University - Baltimore, MD

Johns Hopkins University, 3400 N Charles St, Mason Hall, Baltimore, MD 21218-2688. Johns Hopkins University is a large university located in Baltimore, Maryland. It is a private not-for-profit school with primarily 4-year or above programs. It has 20,049 students and an admission rate of 26%. Johns Hopkins University has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated sixteen, eighty-five, and eleven students respectively in 2008.

Catholic University of America - Washington, DC

Catholic University of America, 620 Michigan Avenue, NE, Washington, DC 20064. Catholic University of America is a medium sized university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,705 students and an admission rate of 81%. Catholic University of America has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 4 students in 2008.
  • International Economics, master's degree which graduated 1 student in 2008.

University of Maryland-College Park - College Park, MD

University of Maryland-College Park, , College Park, MD 20742. University of Maryland-College Park is a large university located in College Park, Maryland. It is a public school with primarily 4-year or above programs. It has 37,000 students and an admission rate of 39%. University of Maryland-College Park has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated thirty-nine, fifteen, and twenty-six students respectively in 2008.

American University - Washington, DC

American University, 4400 Massachusetts Ave NW, Washington, DC 20016-8001. American University is a large university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,684 students and an admission rate of 53%. American University has 3 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree, master's degree, and doctor's degree which graduated nineteen, twenty-two, and nine students respectively in 2008.
  • Applied Economics, postbaccalaureate certificate.
  • International Economics, less than one year and postbaccalaureate certificate which graduated zero and one students respectively in 2008.

Trinity Washington University - Washington, DC

Trinity Washington University, 125 Michigan Ave NE, Washington, DC 20017-1094. Trinity Washington University is a small university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,734 students and an admission rate of 74%. Trinity Washington University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 1 student in 2008.
  • Business/Managerial Economics, bachelor's degree and master's degree.

Gallaudet University - Washington, DC

Gallaudet University, 800 Florida Ave, NE, Washington, DC 20002-3695. Gallaudet University is a small university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,389 students and an admission rate of 64%. Gallaudet University has a bachelor's degree program in Business/Managerial Economics.

Strayer University - Washington, DC

Strayer University, 1133 15th St NW, Washington, DC 20005. Strayer University is a large university located in Washington, District of Columbia. It is a private for-profit school with primarily 4-year or above programs and has 41,565 students. Strayer University has an associate's degree and a bachelor's degree program in Economics which graduated four and twenty students respectively in 2008.

Morgan State University - Baltimore, MD

Morgan State University, 1700 East Cold Spring Lane, Baltimore, MD 21251-0001. Morgan State University is a medium sized university located in Baltimore, Maryland. It is a public school with primarily 4-year or above programs. It has 7,554 students and an admission rate of 34%. Morgan State University has a bachelor's degree program in Economics which graduated four students in 2008.

Goucher College - Baltimore, MD

Goucher College, 1021 Dulaney Valley Rd, Baltimore, MD 21204-2794. Goucher College is a small college located in Baltimore, Maryland. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,321 students and an admission rate of 66%. Goucher College has a bachelor's degree program in Economics which graduated two students in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Columbia, Maryland

Columbia, Maryland
Columbia, Maryland photo by Jeff Kubina

Columbia is located in Howard County, Maryland. It has a population of over 96,421. The cost of living index in Columbia, 100, is near the national average.

The three most popular industries for women in Columbia are educational services, health care, and professional, scientific, and technical services. For men, it is professional, scientific, and technical services, public administration, and educational services. The average travel time to work is about 30 minutes. More than 59.0% of Columbia residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 28.7%, is higher than the state average.

The percentage of Columbia residents that are affiliated with a religious congregation, 49.3%, is less than the national average but more than the state average. Abiding Savior Lutheran Church, Atholton Seventh Day Adventist Church and Long Reach Interfaith Center are all churches located in Columbia. The most prominent religious groups are the Catholic Church, the United Methodist Church and the Southern Baptist Convention.

Columbia is home to the Symphony Woods Office Center and the Rivers Corporate Park as well as Middle Patuxent Environmental Area and Clarksville Environmental Area. Shopping centers in the area include Governor Century Plaza Shopping Center, Atholton Shopping Center and Owen Brown Village Shopping Center. Visitors to Columbia can choose from PFMG, Courtyard by Marriott and Hilton Inn Columbia for temporary stays in the area.