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Career and Education Opportunities for Advertising Agents in Baltimore, Maryland

For those living in the Baltimore, Maryland area, there are many career and education opportunities for advertising agents. There are currently 2,050 working advertising agents in Maryland; this should grow by 21% to 2,480 working advertising agents in the state by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.

Income for advertising agents is about $22 hourly or $47,560 per year on average in Maryland. Nationally, their income is about $20 hourly or $43,480 annually. Compared with people working in the overall category of Sales and Clerical, people working as advertising agents in Maryland earn more. They earn more than people working in the overall category of Sales and Clerical nationally.

The Baltimore area is home to 102 schools of higher education, including one within twenty-five miles of Baltimore where you can get a degree as an advertising agent. Given that the most common education level for advertising agents is a Bachelor's degree, you can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.


In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.

Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.

Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.

It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.

Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.

Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.

Similar jobs with educational opportunities in Baltimore include:

  • Cage Cashier. Exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers.
  • Cashier. Receive and disburse money in establishments other than financial institutions. Usually involves use of electronic scanners, cash registers, or related equipment. Often involved in processing credit or debit card transactions and validating checks.
  • Insurance Agent. Sell life, property, or other types of insurance. May refer clients to independent brokers, work as independent broker, or be employed by an insurance company.
  • Product Demonstrator. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
  • Real Estate Agent. Rent, buy, or sell property for clients. Perform duties, such as study property listings, interview prospective clients, accompany clients to property site, discuss conditions of sale, and draw up real estate contracts. Includes agents who represent buyer.
  • Retail Sales Manager. Directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, and personnel work, in addition to supervisory duties.
  • Retail Salesman. Sell merchandise, such as furniture, motor vehicles, or apparel in a retail establishment.
  • Sales Team Manager. Directly supervise and coordinate activities of sales workers other than retail sales workers. May perform duties, such as budgeting, accounting, and personnel work, in addition to supervisory duties.
  • Technical Service Representative. Sell goods for wholesalers or manufacturers where technical or scientific knowledge is required in such areas as biology, engineering, and electronics, normally obtained from at least 2 years of post-secondary education.
  • Telemarketer. Solicit orders for goods or services over the telephone.
  • Wholesale and Manufacturing Sales Representative. Sell goods for wholesalers or manufacturers to businesses or groups of individuals. Work requires substantial knowledge of items sold.


The Art Institute of Washington - Arlington, VA

The Art Institute of Washington, 1820 N Fort Myer Dr, Arlington, VA 22209-1802. The Art Institute of Washington is a small school located in Arlington, Virginia. It is a private for-profit school with primarily 4-year or above programs. It has 1,871 students and an admission rate of 56%. The Art Institute of Washington has a bachelor's degree program in Advertising which graduated seven students in 2008.


Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.

For more information, see the Manufacturers Representatives Educational Research Foundation website.

Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.

For more information, see the Sales & Marketing Executives International website.


Baltimore, Maryland
Baltimore, Maryland photo by Nfutvol

Baltimore is located in Baltimore City County, Maryland. It has a population of over 636,919, which has shrunk by 2.2% in the past ten years. The cost of living index in Baltimore, 96, is near the national average. New single-family homes in Baltimore cost $139,700 on average, which is well below the state average. In 2008, one hundred fifty-three new homes were built in Baltimore, down from two hundred four the previous year.

The top three industries for women in Baltimore are health care, educational services, and public administration. For men, it is construction, educational services, and public administration. The average travel time to work is about 31 minutes. More than 19.1% of Baltimore residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.7%, is lower than the state average.

The unemployment rate in Baltimore is 10.8%, which is greater than Maryland's average of 7.2%.

A W Wilson Memorial United Methodist Church, Abbott Memorial Presbyterian Church and Rogers Avenue Synagogue are all churches located in Baltimore.

Baltimore is home to the Governors Yacht Club and the Oriole Park at Camden Yards as well as Venable Park and Eutaw-Madison Apartment House Historic District. Shopping centers in the area include Alameda Shopping Center, Village Square of Cross Keys Shopping Center and Waverly Tower Shopping Center. Visitors to Baltimore can choose from Four Seasons Complete Camper Care Center, Knights Inn and Hilton & Towers for temporary stays in the area.