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Career and Education Opportunities for Advertising Managers in Baltimore, Maryland

Advertising managers can find many career and educational opportunities in the Baltimore, Maryland area. About 730 people are currently employed as advertising managers in Maryland. By 2016, this is expected to grow 9% to about 790 people employed. This is better than the national trend for advertising managers, which sees this job pool shrinking by about 1.7% over the next eight years. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers earn approximately $36 per hour or $75,220 yearly on average in Maryland. Nationally they average about $38 hourly or $80,220 annually. Earnings for advertising managers are not quite as good as earnings in the general category of Marketing and Advertising in Maryland and not quite as good as general Marketing and Advertising category earnings nationally. People working as advertising managers can fill a number of jobs, such as: marketing director, account specialist, and retail advertising sales manager.

The Baltimore area is home to 102 schools of higher education, including thirteen within twenty-five miles of Baltimore where you can get a degree as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Baltimore include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

University of Maryland-University College - Adelphi, MD

University of Maryland-University College, 3501 University Blvd East, Adelphi, MD 20783-8010. University of Maryland-University College is a large university located in Adelphi, Maryland. It is a public school with primarily 4-year or above programs and has 34,130 students. University of Maryland-University College has a bachelor's degree and a postbaccalaureate certificate program in Marketing/Marketing Management which graduated twenty-three and two students respectively in 2008.

Georgetown University - Washington, DC

Georgetown University, 37th and O St NW, Washington, DC 20057. Georgetown University is a large university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 15,318 students and an admission rate of 19%. Georgetown University has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-one students in 2008.

Prince George's Community College - Largo, MD

Prince George's Community College, 301 Largo Rd, Largo, MD 20774-2199. Prince George's Community College is a large college located in Largo, Maryland. It is a public school with primarily 2-year programs and has 12,005 students. Prince George's Community College has a one to two year and an associate's degree program in Marketing/Marketing Management which graduated one and three students respectively in 2008.

Southeastern University - Washington, DC

Southeastern University, 501 I St SW, Washington, DC 20024-2788. Southeastern University is a small university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 753 students and an admission rate of 67%. Southeastern University has a bachelor's degree and a master's degree program in Marketing/Marketing Management which graduated three and three students respectively in 2008.

George Washington University - Washington, DC

George Washington University, 2121 I Street, NW, Washington, DC 20052. George Washington University is a large university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 25,027 students and an admission rate of 37%. George Washington University has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-one students in 2008.

Johns Hopkins University - Baltimore, MD

Johns Hopkins University, 3400 N Charles St, Mason Hall, Baltimore, MD 21218-2688. Johns Hopkins University is a large university located in Baltimore, Maryland. It is a private not-for-profit school with primarily 4-year or above programs. It has 20,049 students and an admission rate of 26%. Johns Hopkins University has a master's degree program in Marketing/Marketing Management which graduated twenty-four students in 2008.

University of Baltimore - Baltimore, MD

University of Baltimore, Charles at Mount Royal, Baltimore, MD 21201-208. University of Baltimore is a medium sized university located in Baltimore, Maryland. It is a public school with primarily 4-year or above programs. It has 5,844 students and an admission rate of 50%. University of Baltimore has a postbaccalaureate certificate program in Marketing/Marketing Management.

Catholic University of America - Washington, DC

Catholic University of America, 620 Michigan Avenue, NE, Washington, DC 20064. Catholic University of America is a medium sized university located in Washington, District of Columbia. It is a private not-for-profit school with primarily 4-year or above programs. It has 6,705 students and an admission rate of 81%. Catholic University of America has a bachelor's degree program in Marketing/Marketing Management which graduated ten students in 2008.

Towson University - Towson, MD

Towson University, 8000 York Rd, Towson, MD 21252-0001. Towson University is a large university located in Towson, Maryland. It is a public school with primarily 4-year or above programs. It has 21,111 students and an admission rate of 61%. Towson University has a master's degree program in Public Relations/Image Management which graduated fourteen students in 2008.

University of Maryland-College Park - College Park, MD

University of Maryland-College Park, , College Park, MD 20742. University of Maryland-College Park is a large university located in College Park, Maryland. It is a public school with primarily 4-year or above programs. It has 37,000 students and an admission rate of 39%. University of Maryland-College Park has a bachelor's degree program in Marketing/Marketing Management which graduated nine students in 2008.

Strayer University - Washington, DC

Strayer University, 1133 15th St NW, Washington, DC 20005. Strayer University is a large university located in Washington, District of Columbia. It is a private for-profit school with primarily 4-year or above programs and has 41,565 students. Strayer University has an associate's degree program in Marketing/Marketing Management which graduated eleven students in 2008.

Morgan State University - Baltimore, MD

Morgan State University, 1700 East Cold Spring Lane, Baltimore, MD 21251-0001. Morgan State University is a medium sized university located in Baltimore, Maryland. It is a public school with primarily 4-year or above programs. It has 7,554 students and an admission rate of 34%. Morgan State University has a bachelor's degree program in Marketing/Marketing Management which graduated twenty-eight students in 2008.

The Art Institute of Washington - Arlington, VA

The Art Institute of Washington, 1820 N Fort Myer Dr, Arlington, VA 22209-1802. The Art Institute of Washington is a small school located in Arlington, Virginia. It is a private for-profit school with primarily 4-year or above programs. It has 1,871 students and an admission rate of 56%. The Art Institute of Washington has a bachelor's degree program in Advertising which graduated seven students in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: Baltimore, Maryland

Baltimore, Maryland
Baltimore, Maryland photo by Nfutvol

Baltimore is located in Baltimore City County, Maryland. It has a population of over 636,919, which has shrunk by 2.2% in the past ten years. The cost of living index in Baltimore, 96, is near the national average. New single-family homes in Baltimore cost $139,700 on average, which is well below the state average. In 2008, one hundred fifty-three new homes were built in Baltimore, down from two hundred four the previous year.

The top three industries for women in Baltimore are health care, educational services, and public administration. For men, it is construction, educational services, and public administration. The average travel time to work is about 31 minutes. More than 19.1% of Baltimore residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 8.7%, is lower than the state average.

The unemployment rate in Baltimore is 10.8%, which is greater than Maryland's average of 7.2%.

A W Wilson Memorial United Methodist Church, Abbott Memorial Presbyterian Church and Rogers Avenue Synagogue are all churches located in Baltimore.

Baltimore is home to the Governors Yacht Club and the Oriole Park at Camden Yards as well as Venable Park and Eutaw-Madison Apartment House Historic District. Shopping centers in the area include Alameda Shopping Center, Village Square of Cross Keys Shopping Center and Waverly Tower Shopping Center. Visitors to Baltimore can choose from Four Seasons Complete Camper Care Center, Knights Inn and Hilton & Towers for temporary stays in the area.