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Career and Education Opportunities for Market Research Analysts in Portland, Maine

There are many career and education opportunities for market research analysts in the Portland, Maine area. The national trend for market research analysts sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $23 per hour or $49,290 yearly on average in Maine and about $29 per hour or $61,070 per year on average in the U.S. as a whole. Incomes for market research analysts are not quite as good as in the overall category of Social Sciences in Maine, and not quite as good as the overall Social Sciences category nationally. People working as market research analysts can fill a number of jobs, such as: product marketing engineer, strategist, and client services vice president.

There are twenty-three schools of higher education in the Portland area, including three within twenty-five miles of Portland where you can get a degree to start your career as a market research analyst. Market research analysts usually hold a Bachelor's degree, so you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Portland include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Bates College - Lewiston, ME

Bates College, 2 Andrews Road, Lewiston, ME 04240. Bates College is a small college located in Lewiston, Maine. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,776 students and an admission rate of 29%. Bates College has a bachelor's degree program in Economics which graduated one student in 2008.

University of Southern Maine - Portland, ME

University of Southern Maine, 96 Falmouth St, Portland, ME 04103. University of Southern Maine is a large university located in Portland, Maine. It is a public school with primarily 4-year or above programs. It has 9,930 students and an admission rate of 82%. University of Southern Maine has a bachelor's degree program in Economics which graduated one student in 2008.

Bowdoin College - Brunswick, ME

Bowdoin College, 5700 College Station - President's Office, Brunswick, ME 04011-8448. Bowdoin College is a small college located in Brunswick, Maine. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,723 students and an admission rate of 19%. Bowdoin College has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 2 students in 2008.
  • Econometrics and Quantitative Economics, bachelor's degree which graduated 1 student in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Portland, Maine

Portland, Maine
Portland, Maine photo by Pauk

Portland is situated in Cumberland County, Maine. It has a population of over 62,561, which has shrunk by 2.6% over the last ten years. The cost of living index in Portland, 102, is above the national average. New single-family homes in Portland are priced at $164,700 on average, which is well below the state average. In 2008, twenty-three new homes were built in Portland, down from thirty-two the previous year.

The three most popular industries for women in Portland are health care, educational services, and finance and insurance. For men, it is professional, scientific, and technical services, accommodation and food services, and construction. The average commute to work is about 19 minutes. More than 36.4% of Portland residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 13.0%, is higher than the state average.

The unemployment rate in Portland is 6.3%, which is less than Maine's average of 7.6%. About 14.1% of Portland's residents are below the poverty line, which is worse than the state average.

The percentage of Portland residents that are affiliated with a religious congregation, 40.4%, is less than the national average but more than the state average. Mariners Church, Swedenborgian Church and Stroudwater Christian Church are among the churches located in Portland. The most prominent religious groups are the Catholic Church, the United Church of Christ and the United Methodist Church.

Portland is home to the Cumberland Wharf and the Browns Wharf as well as Longfellow Square and Hadlock Field. Shopping centers in the area include Mill Creek Shopping Center, Monument Square Shopping Center and Portland East Shopping Center. Visitors to Portland can choose from Motel 6, Fairfield Inn Portland Airport and Ramada Limited Portland for temporary stays in the area.