Career and Education Opportunities for Advertising Agents in Lewiston, Maine
Advertising agents can find many career and educational opportunities in the Lewiston, Maine area. There are currently 760 jobs for advertising agents in Maine and this is projected to grow 16% to about 870 jobs by 2016. This is better than the national trend for advertising agents, which sees this job pool growing by about 7.2% over the next eight years. Advertising agents generally sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time.
Income for advertising agents is about $16 hourly or $34,760 per year on average in Maine. Nationally, their income is about $20 hourly or $43,480 yearly. Incomes for advertising agents are not quite as good as in the overall category of Sales and Clerical in Maine, and better than the overall Sales and Clerical category nationally.
There are ten schools of higher education in the Lewiston area, including one within twenty-five miles of Lewiston where you can get a degree to start your career as an advertising agent. The most common level of education for advertising agents is a Bachelor's degree. You can expect to spend about four years studying to be an advertising agent if you already have a high school diploma.
CAREER DESCRIPTION: Advertising Agent
In general, advertising agents sell or solicit advertising, including graphic art, advertising space in publications, custom made signs, or TV and radio advertising time. They also may obtain leases for outdoor advertising sites or persuade retailer to use sales promotion display items.
Advertising agents explain to clients how specific types of advertising will help promote their products or services in the most effective way possible. They also furnish clients with estimates of the costs of advertising products or services. Equally important, advertising agents have to locate and contact potential clients to propose advertising services. They are often called upon to draw up contracts for advertising work, and collect payments due. They are expected to obtain and study data related to clients' products and business practices to propose effective sales presentations and appropriate product assistance. Finally, advertising agents attend sales meetings, industry trade shows, and training seminars to gather data, promote products, expand network of contacts, and increase knowledge.
Every day, advertising agents are expected to be able to articulate ideas and problems. They need to understand what others are saying to them even in a noisy environment. It is also important that they speak clearly.
It is important for advertising agents to decide on advertising medium to be used, and make ready sample advertisements within the selected medium for presentation to clients. They are often called upon to gather all relevant material for bid processes, and direct bidding and contract approval. Somewhat less frequently, advertising agents are also expected to process all correspondence and paperwork pertaining to accounts.
Advertising agents sometimes are asked to maintain assigned account bases while developing new accounts. and write sales outlines for use by staff. And finally, they sometimes have to write sales outlines for use by staff.
Like many other jobs, advertising agents must be persistant in the face of problems and impediments and have an achievement oriented outlook with an eye towards personal and professional growth.
EDUCATIONAL OPPORTUNITIES: Advertising Agent Training
Saint Joseph's College of Maine - Standish, ME
Saint Joseph's College of Maine, 278 Whites Bridge Rd, Standish, ME 04084-5236. Saint Joseph's College of Maine is a small college located in Standish, Maine. It is a private not-for-profit school with primarily 4-year or above programs. It has 2,771 students and an admission rate of 78%. Saint Joseph's College of Maine has a bachelor's degree program in Advertising which graduated three students in 2008.
Certified Sales Professional: The Certified Sales Professional (CSP) program gives a thorough understanding of consultative selling.
For more information, see the Manufacturers Representatives Educational Research Foundation website.
Certified Salesperson: The SMEI Certified Professional Salesperson program is ideal for professionals who are employed as a sales representatives, account managers, distributor representatives and business development personnel.
For more information, see the Sales & Marketing Executives International website.
LOCATION INFORMATION: Lewiston, Maine
Lewiston is located in Androscoggin County, Maine. It has a population of over 35,131, which has shrunk by 1.6% in the past ten years. The cost of living index in Lewiston, 93, is below the national average. New single-family homes in Lewiston are valued at $166,000 on average, which is below the state average. In 2008, thirty-two new homes were constructed in Lewiston, up from twenty-five the previous year.
The three big industries for women in Lewiston are health care, educational services, and finance and insurance. For men, it is construction, educational services, and accommodation and food services. The average travel time to work is about 19 minutes. More than 12.6% of Lewiston residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.0%, is lower than the state average.
The unemployment rate in Lewiston is 8.5%, which is greater than Maine's average of 7.6%. About 15.5% of Lewiston's residents are below the poverty line, which is worse than the state average.
The percentage of Lewiston residents that are affiliated with a religious congregation, 49.8%, is less than the national average but more than the state average. Holy Cross Catholic Church, Spirit of Fire Evangelistic Church and Amazing Grace Mission are some of the churches located in Lewiston. The most common religious groups are the Catholic Church, the American Baptist Churches in the USA and the United Methodist Church.
Lewiston is home to the Lewiston City Hall and the Stanton Museum as well as Thorncrag Bird Sanctuary and Elliot Little League Ball Fields. Shopping centers in the area include Shaws Plaza Center Shopping Center, North Wood Park Shopping Center and The Market Place Shopping Center. Visitors to Lewiston can choose from Motel 6, Maine Motel And Cabins and Dudley's for temporary stays in the area.