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Career and Education Opportunities for Market Research Analysts in Lewiston, Maine

Lewiston, Maine provides a wide variety of opportunities, both career and educational, for market research analysts. The national trend for market research analysts sees this job pool growing by about 28.1% over the next eight years. Market research analysts generally research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $23 hourly or $49,290 per year on average in Maine and about $29 per hour or $61,070 yearly on average in the U.S. as a whole. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in Maine and not quite as good as general Social Sciences category earnings nationally. Market research analysts work in a variety of jobs, including: research director, strategic planning director, and marketing forecaster.

There are ten schools of higher education in the Lewiston area, including two within twenty-five miles of Lewiston where you can get a degree to start your career as a market research analyst. Given that the most common education level for market research analysts is a Bachelor's degree, you can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in Lewiston include:

  • Archaeologist. Conduct research to reconstruct record of past human life and culture from human remains, artifacts, and structures recovered through excavation, underwater recovery, or other means of discovery.
  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Bates College - Lewiston, ME

Bates College, 2 Andrews Road, Lewiston, ME 04240. Bates College is a small college located in Lewiston, Maine. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,776 students and an admission rate of 29%. Bates College has a bachelor's degree program in Economics which graduated one student in 2008.

Bowdoin College - Brunswick, ME

Bowdoin College, 5700 College Station - President's Office, Brunswick, ME 04011-8448. Bowdoin College is a small college located in Brunswick, Maine. It is a private not-for-profit school with primarily 4-year or above programs. It has 1,723 students and an admission rate of 19%. Bowdoin College has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 2 students in 2008.
  • Econometrics and Quantitative Economics, bachelor's degree which graduated 1 student in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Lewiston, Maine

Lewiston, Maine
Lewiston, Maine photo by Jonrouellette

Lewiston is located in Androscoggin County, Maine. It has a population of over 35,131, which has shrunk by 1.6% in the past ten years. The cost of living index in Lewiston, 93, is below the national average. New single-family homes in Lewiston are valued at $166,000 on average, which is below the state average. In 2008, thirty-two new homes were constructed in Lewiston, up from twenty-five the previous year.

The three big industries for women in Lewiston are health care, educational services, and finance and insurance. For men, it is construction, educational services, and accommodation and food services. The average travel time to work is about 19 minutes. More than 12.6% of Lewiston residents have a bachelor's degree, which is lower than the state average. The percentage of residents with a graduate degree, 4.0%, is lower than the state average.

The unemployment rate in Lewiston is 8.5%, which is greater than Maine's average of 7.6%. About 15.5% of Lewiston's residents are below the poverty line, which is worse than the state average.

The percentage of Lewiston residents that are affiliated with a religious congregation, 49.8%, is less than the national average but more than the state average. Holy Cross Catholic Church, Spirit of Fire Evangelistic Church and Amazing Grace Mission are some of the churches located in Lewiston. The most common religious groups are the Catholic Church, the American Baptist Churches in the USA and the United Methodist Church.

Lewiston is home to the Lewiston City Hall and the Stanton Museum as well as Thorncrag Bird Sanctuary and Elliot Little League Ball Fields. Shopping centers in the area include Shaws Plaza Center Shopping Center, North Wood Park Shopping Center and The Market Place Shopping Center. Visitors to Lewiston can choose from Motel 6, Maine Motel And Cabins and Dudley's for temporary stays in the area.