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Career and Education Opportunities for Advertising Managers in New Orleans, Louisiana

Many educational and employment opportunities exist for advertising managers in the New Orleans, Louisiana area. About 570 people are currently employed as advertising managers in Louisiana. By 2016, this is expected to grow by 15% to 650 people employed. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Income for advertising managers is about $26 hourly or $55,870 yearly on average in Louisiana. Nationally, their income is about $38 hourly or $80,220 annually. Compared with people working in the overall category of Marketing and Advertising, people working as advertising managers in Louisiana earn less. They earn less than people working in the overall category of Marketing and Advertising nationally. Jobs in this field include: campaign manager, advertising coordinator, and circulation manager.

There are thirty-two schools of higher education in the New Orleans area, including six within twenty-five miles of New Orleans where you can get a degree to start your career as an advertising manager. Given that the most common education level for advertising managers is a Bachelor's degree, you can expect to spend about four years studying to be an advertising manager if you already have a high school diploma.

CAREER DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Advertising managers talk with department heads or staff to consider topics such as contracts, selection of advertising media, or product to be advertised. They also read trade journals and professional literature to stay informed on trends and changes that affect media planning. Equally important, advertising managers have to gather and organize data to develop advertising campaigns. They are often called upon to formulate and ready advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies. Finally, advertising managers ready and negotiate advertising and sales contracts.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

It is important for advertising managers to inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to given requirements. They are often called upon to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers. They also direct efforts of departments, such as sales and research. They are sometimes expected to ready budgets and submit estimates for program costs as part of campaign plan development. Somewhat less frequently, advertising managers are also expected to identify and design contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers or consumers.

They also have to be able to direct and schedule product research and development And finally, they sometimes have to assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support and action, to further campaign goals.

Like many other jobs, advertising managers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in New Orleans include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Advertising Manager Training

Our Lady of Holy Cross College - New Orleans, LA

Our Lady of Holy Cross College, 4123 Woodland Drive, New Orleans, LA 70131-7399. Our Lady of Holy Cross College is a small college located in New Orleans, Louisiana. It is a private not-for-profit school with primarily 4-year or above programs and has 1,298 students. Our Lady of Holy Cross College has a bachelor's degree program in Marketing/Marketing Management which graduated six students in 2008.

University of New Orleans - New Orleans, LA

University of New Orleans, 2000 Lakeshore Drive, New Orleans, LA 70148. University of New Orleans is a large university located in New Orleans, Louisiana. It is a public school with primarily 4-year or above programs. It has 11,428 students and an admission rate of 55%. University of New Orleans has a bachelor's degree program in Marketing/Marketing Management which graduated fifty-seven students in 2008.

Loyola University New Orleans - New Orleans, LA

Loyola University New Orleans, 6363 Saint Charles Ave, New Orleans, LA 70118-6143. Loyola University New Orleans is a small university located in New Orleans, Louisiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,474 students and an admission rate of 61%. Loyola University New Orleans has a bachelor's degree program in Marketing/Marketing Management which graduated five students in 2008.

Xavier University of Louisiana - New Orleans, LA

Xavier University of Louisiana, One Drexel Drive, New Orleans, LA 70125-1098. Xavier University of Louisiana is a small university located in New Orleans, Louisiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 3,236 students and an admission rate of 66%. Xavier University of Louisiana has a bachelor's degree program in Marketing/Marketing Management which graduated eight students in 2008.

Dillard University - New Orleans, LA

Dillard University, 2601 Gentilly Blvd, New Orleans, LA 70122. Dillard University is a small university located in New Orleans, Louisiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 851 students and an admission rate of 35%. Dillard University has a bachelor's degree program in Marketing/Marketing Management which graduated six students in 2008.

Tulane University of Louisiana - New Orleans, LA

Tulane University of Louisiana, 6823 Saint Charles Ave, New Orleans, LA 70118-5698. Tulane University of Louisiana is a large university located in New Orleans, Louisiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,157 students and an admission rate of 27%. Tulane University of Louisiana has associate's degree, bachelor's degree, postbaccalaureate certificate, and master's degree programs in Marketing/Marketing Management which graduated zero, twenty, zero, and one students respectively in 2008.

CERTIFICATIONS

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Certified Exporter: An individual who has earned the distinction of Certified Exporter® (CE®) has met the international trade industry's professional proficiency standard.

For more information, see the International Import Export Institute website.

Certified U.S. Export Compliance Officer: This comprehensive certification program was developed with the support of government and industry experts to specifically meet the industry demand for up-to-date, highly qualified personnel serving in the role of empowered official as an Export Compliance Officer.

For more information, see the International Import Export Institute website.

Certified ITAR Professional: A Certified ITAR Professional has demonstrated superior mastery of the International Traffic in Arms Regulations by successfully passing the industry examination on all aspects of the ITAR to gain this highest distinction as being ITAR certified.

For more information, see the International Import Export Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

LOCATION INFORMATION: New Orleans, Louisiana

New Orleans, Louisiana
New Orleans, Louisiana photo by Krakers

New Orleans is located in Orleans Parish County, Louisiana. It has a population of over 311,853, which has shrunk by 35.7% over the last ten years. The cost of living index in New Orleans, 94, is below the national average. New single-family homes in New Orleans cost $139,700 on average, which is near the state average. In 2008, eight hundred eighty-two new homes were built in New Orleans, down from 1,026 the previous year.

The three big industries for women in New Orleans are health care, educational services, and accommodation and food services. For men, it is accommodation and food services, construction, and educational services. The average commute to work is about 26 minutes. More than 25.8% of New Orleans residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.7%, is higher than the state average.

The unemployment rate in New Orleans is 9.8%, which is greater than Louisiana's average of 7.1%.

The percentage of New Orleans residents that are affiliated with a religious congregation, 44.1%, is less than both the national and state average. All Saints Catholic Church, Iglesia Bautista Getsemani and Mars Hill Missionary Baptist Church are among the churches located in New Orleans. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

New Orleans is home to the Keller Market and the New Orleans Country Club as well as Harris Playground and Hardin Playground. Shopping malls in the area include Carrollton Shopping Center, Read Boulevard Shopping Center and Read Plaza Shopping Center. Visitors to New Orleans can choose from Rampart Street Connection, Lafitte Guest House and HAMPTON INN & SUITES CONV CTR for temporary stays in the area.