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Career and Education Opportunities for Market Research Analysts in New Orleans, Louisiana

Market research analyst career and educational opportunities abound in New Orleans, Louisiana. About 870 people are currently employed as market research analysts in Louisiana. By 2016, this is expected to grow by 23% to 1,060 people employed. This is not quite as good as the national trend for market research analysts, which sees this job pool growing by about 28.1% over the next eight years. In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service.

A person working as a market research analyst can expect to earn about $18 per hour or $38,860 annually on average in Louisiana and about $29 hourly or $61,070 annually on average in the U.S. as a whole. Earnings for market research analysts are not quite as good as earnings in the general category of Social Sciences in Louisiana and not quite as good as general Social Sciences category earnings nationally. People working as market research analysts can fill a number of jobs, such as: marketing research analyst, market researcher, and internet marketer.

The New Orleans area is home to thirty-two schools of higher education, including four within twenty-five miles of New Orleans where you can get a degree as a market research analyst. The most common level of education for market research analysts is a Bachelor's degree. You can expect to spend about four years training to become a market research analyst if you already have a high school diploma.

CAREER DESCRIPTION: Market Research Analyst

Market Research Analyst video from the State of New Jersey Dept. of Labor and Workforce Development

In general, market research analysts research market conditions in local, regional, or national areas to determine potential sales of a product or service. They also may gather information on competitors, prices, and methods of marketing and distribution.

Market research analysts ready reports of findings, illustrating data graphically and translating complex findings into written text. They also monitor industry statistics and follow trends in trade literature. Equally important, market research analysts have to collect and analyze data on customer demographics and buying habits to pinpoint potential markets and factors affecting product demand. They are often called upon to gather data on competitors and analyze their prices and methods of marketing and distribution. They are expected to seek and furnish data to help companies decide on their position in the marketplace. Finally, market research analysts attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

Every day, market research analysts are expected to be able to articulate ideas and problems. They need to listen to and understand others in meetings. It is also important that they write clearly and communicate well.

It is important for market research analysts to measure the effectiveness of marketing and communications programs and strategies. They are often called upon to design and implement processes for identifying advertising needs. They also direct trained survey interviewers. Somewhat less frequently, market research analysts are also expected to attend conferences to furnish management with data and proposals concerning the promotion and pricing of a company's products or services.

And finally, they sometimes have to measure and assess customer and employee satisfaction.

Like many other jobs, market research analysts must have exceptional integrity and be able to absorb the factors involved and a problem and provide a well thought out solution.

Similar jobs with educational opportunities in New Orleans include:

  • Economist. Conduct research, prepare reports, or formulate plans to aid in solution of economic problems arising from production and distribution of goods and services. May collect and process economic and statistical data using econometric and sampling techniques.
  • Geographic Information Systems Analyst. Study nature and use of areas of earth's surface, relating and interpreting interactions of physical and cultural phenomena. Conduct research on physical aspects of a region, including land forms, climates, soils, plants and animals, and conduct research on the spatial implications of human activities within a given area, including social characteristics, economic activities, and political organization, as well as researching interdependence between regions at scales ranging from local to global.
  • Historian. Research, analyze, and interpret the past as recorded in sources, such as government and institutional records, newspapers and other periodicals, photographs, and unpublished manuscripts, such as personal diaries and letters.
  • Industrial Psychologist. Apply principles of psychology to personnel, administration, and marketing problems. Activities may include policy planning; employee screening, training and development; and organizational development and analysis. May work with management to reorganize the work setting to improve worker productivity.
  • Market Survey Representative. Design or conduct surveys. May supervise interviewers who conduct the survey in person or over the telephone. May present survey results to client.
  • School Psychologist. Investigate processes of learning and teaching and develop psychological principles and techniques applicable to educational problems.
  • Urban Planner. Develop comprehensive plans and programs for use of land and physical facilities of local jurisdictions, such as towns, cities, and metropolitan areas.

EDUCATIONAL OPPORTUNITIES: Market Research Analyst Training

Loyola University New Orleans - New Orleans, LA

Loyola University New Orleans, 6363 Saint Charles Ave, New Orleans, LA 70118-6143. Loyola University New Orleans is a small university located in New Orleans, Louisiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,474 students and an admission rate of 61%. Loyola University New Orleans has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree.
  • Business/Managerial Economics, bachelor's degree which graduated 3 students in 2008.

Dillard University - New Orleans, LA

Dillard University, 2601 Gentilly Blvd, New Orleans, LA 70122. Dillard University is a small university located in New Orleans, Louisiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 851 students and an admission rate of 35%. Dillard University has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 3 students in 2008.
  • Business/Managerial Economics, bachelor's degree.

University of New Orleans - New Orleans, LA

University of New Orleans, 2000 Lakeshore Drive, New Orleans, LA 70148. University of New Orleans is a large university located in New Orleans, Louisiana. It is a public school with primarily 4-year or above programs. It has 11,428 students and an admission rate of 55%. University of New Orleans has 2 areas of study related to Market Research Analyst. They are:

  • Economics, bachelor's degree which graduated 1 student in 2008.
  • Business/Managerial Economics, bachelor's degree, master's degree, and doctor's degree which graduated five, five, and five students respectively in 2008.

Tulane University of Louisiana - New Orleans, LA

Tulane University of Louisiana, 6823 Saint Charles Ave, New Orleans, LA 70118-5698. Tulane University of Louisiana is a large university located in New Orleans, Louisiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,157 students and an admission rate of 27%. Tulane University of Louisiana has bachelor's degree, master's degree, and doctor's degree programs in Economics which graduated twenty-three, three, and one students respectively in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: New Orleans, Louisiana

New Orleans, Louisiana
New Orleans, Louisiana photo by Krakers

New Orleans is located in Orleans Parish County, Louisiana. It has a population of over 311,853, which has shrunk by 35.7% over the last ten years. The cost of living index in New Orleans, 94, is below the national average. New single-family homes in New Orleans cost $139,700 on average, which is near the state average. In 2008, eight hundred eighty-two new homes were built in New Orleans, down from 1,026 the previous year.

The three big industries for women in New Orleans are health care, educational services, and accommodation and food services. For men, it is accommodation and food services, construction, and educational services. The average commute to work is about 26 minutes. More than 25.8% of New Orleans residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.7%, is higher than the state average.

The unemployment rate in New Orleans is 9.8%, which is greater than Louisiana's average of 7.1%.

The percentage of New Orleans residents that are affiliated with a religious congregation, 44.1%, is less than both the national and state average. All Saints Catholic Church, Iglesia Bautista Getsemani and Mars Hill Missionary Baptist Church are among the churches located in New Orleans. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

New Orleans is home to the Keller Market and the New Orleans Country Club as well as Harris Playground and Hardin Playground. Shopping malls in the area include Carrollton Shopping Center, Read Boulevard Shopping Center and Read Plaza Shopping Center. Visitors to New Orleans can choose from Rampart Street Connection, Lafitte Guest House and HAMPTON INN & SUITES CONV CTR for temporary stays in the area.