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Career and Education Opportunities for Public Relations Specialists in New Orleans, Louisiana

For those living in the New Orleans, Louisiana area, there are many career and education opportunities for public relations specialists. There are currently 1,610 working public relations specialists in Louisiana; this should grow by 27% to 2,050 working public relations specialists in the state by 2016. This is better than the nation as a whole, where employment opportunities for public relations specialists are expected to grow by about 24.0%. In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media.

Public relations specialists earn approximately $19 hourly or $41,170 annually on average in Louisiana. Nationally they average about $24 per hour or $51,280 per year. Jobs in this field include: corporate communications director, campaign manager, and image consultant.

The New Orleans area is home to thirty-two schools of higher education, including three within twenty-five miles of New Orleans where you can get a degree as a public relations specialist. Given that the most common education level for public relations specialists is a Bachelor's degree, you can expect to spend about four years studying to be a public relations specialist if you already have a high school diploma.

CAREER DESCRIPTION: Public Relations Specialist

Public Relations Specialist video from the State of New Jersey Dept. of Labor and Workforce Development

In general, public relations specialists engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. They also may prepare and arrange displays, and make speeches.

Public relations specialists respond to requests for data from the media or designate another appropriate spokesperson or data source. They also arrange public appearances or exhibits for clients to increase product and service awareness and to promote goodwill. Equally important, public relations specialists have to talk with other managers to pinpoint trends and key group interests and concerns or to furnish advice on business decisions. They are often called upon to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports. Finally, public relations specialists talk with production and support personnel to produce or direct production of advertisements and promotions.

Every day, public relations specialists are expected to be able to listen to and understand others in meetings. They need to articulate ideas and problems. It is also important that they speak clearly.

It is important for public relations specialists to establish and maintain cooperative relationships with representatives of community and public interest groups. They are often called upon to study the objectives, promotional policies and needs of organizations to optimize public relations strategies that will influence public opinion or promote concepts, products and services. They also confer with advertising agencies or staff to organize promotional campaigns in all types of media for products, organizations, or individuals. They are sometimes expected to formulate and direct development and communication of informational programs to maintain favorable public and stockholder perceptions of an organization's accomplishments and agenda. Somewhat less frequently, public relations specialists are also expected to purchase advertising space and time as used to promote client's product or agenda.

Public relations specialists sometimes are asked to formulate and conduct market and public opinion research to test products or decide on potential for product success, communicating results to client or management. They also have to be able to ready and deliver speeches to further public relations objectives and talk with production and support personnel to produce or direct production of advertisements and promotions. And finally, they sometimes have to ready or edit organizational publications for internal and external audiences, including employee newsletters and stockholders' reports.

Like many other jobs, public relations specialists must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in New Orleans include:

  • Art Director. Formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.
  • Copy Writer. Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
  • Interpreter. Translate or interpret written, oral, or sign language text into another language for others.

EDUCATIONAL OPPORTUNITIES: Public Relations Specialist Training

Loyola University New Orleans - New Orleans, LA

Loyola University New Orleans, 6363 Saint Charles Ave, New Orleans, LA 70118-6143. Loyola University New Orleans is a small university located in New Orleans, Louisiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 4,474 students and an admission rate of 61%. Loyola University New Orleans has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated four students in 2008.

University of New Orleans - New Orleans, LA

University of New Orleans, 2000 Lakeshore Drive, New Orleans, LA 70148. University of New Orleans is a large university located in New Orleans, Louisiana. It is a public school with primarily 4-year or above programs. It has 11,428 students and an admission rate of 55%. University of New Orleans has a bachelor's degree and a master's degree program in Communication Studies/Speech Communication and Rhetoric which graduated seventy-eight and zero students respectively in 2008.

Tulane University of Louisiana - New Orleans, LA

Tulane University of Louisiana, 6823 Saint Charles Ave, New Orleans, LA 70118-5698. Tulane University of Louisiana is a large university located in New Orleans, Louisiana. It is a private not-for-profit school with primarily 4-year or above programs. It has 11,157 students and an admission rate of 27%. Tulane University of Louisiana has a bachelor's degree program in Communication Studies/Speech Communication and Rhetoric which graduated ten students in 2008.

CERTIFICATIONS

Certified Special Events Professional: The CSEP designation is the hallmark of professional achievement in the special events industry.

For more information, see the International Special Events Society website.

Certified Speaking Professional: The Certified Speaking Professional (CSP) designation, conferred by the National Speakers Association and the International Federation for Professional Speakers, is the speaking profession's international measure of professional platform skill.

For more information, see the National Speakers Association website.

Accreditation in Public Relations: APR certification proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena.

For more information, see the Public Relations Society of America website.

Certified Recycling Systems Professional: Earning this certification shows your employer and your colleagues that you are committed to only the highest standards in our industry.

For more information, see the Solid Waste Association of North America website.

LOCATION INFORMATION: New Orleans, Louisiana

New Orleans, Louisiana
New Orleans, Louisiana photo by Krakers

New Orleans is located in Orleans Parish County, Louisiana. It has a population of over 311,853, which has shrunk by 35.7% over the last ten years. The cost of living index in New Orleans, 94, is below the national average. New single-family homes in New Orleans cost $139,700 on average, which is near the state average. In 2008, eight hundred eighty-two new homes were built in New Orleans, down from 1,026 the previous year.

The three big industries for women in New Orleans are health care, educational services, and accommodation and food services. For men, it is accommodation and food services, construction, and educational services. The average commute to work is about 26 minutes. More than 25.8% of New Orleans residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.7%, is higher than the state average.

The unemployment rate in New Orleans is 9.8%, which is greater than Louisiana's average of 7.1%.

The percentage of New Orleans residents that are affiliated with a religious congregation, 44.1%, is less than both the national and state average. All Saints Catholic Church, Iglesia Bautista Getsemani and Mars Hill Missionary Baptist Church are among the churches located in New Orleans. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

New Orleans is home to the Keller Market and the New Orleans Country Club as well as Harris Playground and Hardin Playground. Shopping malls in the area include Carrollton Shopping Center, Read Boulevard Shopping Center and Read Plaza Shopping Center. Visitors to New Orleans can choose from Rampart Street Connection, Lafitte Guest House and HAMPTON INN & SUITES CONV CTR for temporary stays in the area.