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Career and Education Opportunities for Art Directors in New Orleans, Louisiana

There are many career and education opportunities for art directors in the New Orleans, Louisiana area. About 220 people are currently employed as art directors in Louisiana. By 2016, this is expected to grow by 13% to 250 people employed. This is better than the national trend for art directors, which sees this job pool growing by about 11.7% over the next eight years. Art directors generally formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors earn about $24 hourly or $50,370 per year on average in Louisiana and about $37 per hour or $76,980 per year on average nationally. Incomes for art directors are better than in the overall category of Art and Design in Louisiana, and better than the overall Art and Design category nationally. Art directors work in a variety of jobs, including: product designer, arts administrator, and arts manager.

The New Orleans area is home to thirty-two schools of higher education, including one within twenty-five miles of New Orleans where you can get a degree as an art director. The most common level of education for art directors is an Associate's, or other 2-year degree. You can expect to spend about two years studying to be an art director if you already have a high school diploma.

CAREER DESCRIPTION: Art Director

In general, art directors formulate design concepts and presentation approaches, and direct workers engaged in art work, layout design, and copy writing for visual communications media, such as magazines, books, and packaging.

Art directors formulate basic layout designs and presentation approaches and specify material details, such as style and size of type. They also talk with creative or production department heads to consider client requirements and presentation concepts and to direct creative efforts. Equally important, art directors have to develop custom illustrations or other graphic elements. They are often called upon to inspect and approve art materials and proofs of printed copy developed by staff members. They are expected to inspect illustrative material to establish if it conforms to standards and specifications. Finally, art directors talk with clients to establish objectives and presentation approaches, styles, and techniques.

Every day, art directors are expected to be able to be creative and generate new ideas. They need to see details at a very fine level of focus.

It is important for art directors to mark up and complete layouts and write typography instructions to ready materials for typesetting or printing. They are often called upon to hire and direct staff members who develop layout concepts into art layouts or who ready layouts for printing. They also oversee own accounts and projects, working within budget and scheduling requirements. They are sometimes expected to attend photo shoots and printing sessions to insure that the products needed are obtained. Somewhat less frequently, art directors are also expected to ready detailed storyboards showing sequence and timing of story development for television production.

Art directors sometimes are asked to negotiate with printers and estimators to establish what services will be performed. and coordinate with creative directors to optimize layout solutions. And finally, they sometimes have to attend photo shoots and printing sessions to insure that the products needed are obtained.

Like many other jobs, art directors must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in New Orleans include:

  • Craftsman. Create or reproduce hand-made objects for sale and exhibition using a variety of techniques, such as welding, weaving, and needlecraft.
  • Director. Interpret script, conduct rehearsals, and direct activities of cast and technical crew for stage, motion pictures, or radio programs.
  • Display Specialist. Plan and erect commercial displays.
  • Fine Artist. Create original artwork using any of a wide variety of mediums and techniques.
  • Graphic Designer. Design or create graphics to meet specific commercial or promotional needs, such as packaging, displays, or logos. May use a variety of mediums to achieve artistic or decorative effects.
  • Industrial Designer. Develop and design manufactured products, such as cars, home appliances, and children's toys. Combine artistic talent with research on product use, marketing, and materials to create the most functional and appealing product design.
  • Interior Designer. Plan, design, and furnish interiors of residential, commercial, or industrial buildings. Formulate design which is practical, aesthetic, and conducive to intended purposes, such as raising productivity, selling merchandise, or improving life style. May specialize in a particular field, style, or phase of interior design.
  • Multi-Media Artist or Animator. Create special effects, animation, or other visual images using film, video, or other electronic tools and media for use in products or creations, such as computer games, movies, and commercials.
  • Music Composer. Write and transcribe musical scores.
  • Music Director. Direct and conduct instrumental or vocal performances by musical groups.
  • Public Relations Specialist. Engage in promoting or creating good will for individuals, groups, or organizations by writing or selecting favorable publicity material and releasing it through various communications media. May prepare and arrange displays, and make speeches.
  • Set and Exhibit Designer. Design special exhibits and movie, television, and theater sets. May study scripts, confer with directors, and conduct research to determine appropriate architectural styles.

EDUCATIONAL OPPORTUNITIES: Art Director Training

Delgado Community College - New Orleans, LA

Delgado Community College, 615 City Park Ave, New Orleans, LA 70119. Delgado Community College is a large college located in New Orleans, Louisiana. It is a public school with primarily 2-year programs and has 14,450 students. Delgado Community College has an associate's degree program in Graphic Design which graduated eleven students in 2008.

CERTIFICATIONS

Certified Graphic Communication Manager: The In-Plant Printing and Mailing Association's (IPMA) Certified Graphic Communications Manager (CGCM) designation was created in 1976 to establish a professional standard of proficiency for the in-house graphic arts and printing management profession.

For more information, see the International Publishing Management Association website.

LOCATION INFORMATION: New Orleans, Louisiana

New Orleans, Louisiana
New Orleans, Louisiana photo by Krakers

New Orleans is located in Orleans Parish County, Louisiana. It has a population of over 311,853, which has shrunk by 35.7% over the last ten years. The cost of living index in New Orleans, 94, is below the national average. New single-family homes in New Orleans cost $139,700 on average, which is near the state average. In 2008, eight hundred eighty-two new homes were built in New Orleans, down from 1,026 the previous year.

The three big industries for women in New Orleans are health care, educational services, and accommodation and food services. For men, it is accommodation and food services, construction, and educational services. The average commute to work is about 26 minutes. More than 25.8% of New Orleans residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 10.7%, is higher than the state average.

The unemployment rate in New Orleans is 9.8%, which is greater than Louisiana's average of 7.1%.

The percentage of New Orleans residents that are affiliated with a religious congregation, 44.1%, is less than both the national and state average. All Saints Catholic Church, Iglesia Bautista Getsemani and Mars Hill Missionary Baptist Church are among the churches located in New Orleans. The largest religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

New Orleans is home to the Keller Market and the New Orleans Country Club as well as Harris Playground and Hardin Playground. Shopping malls in the area include Carrollton Shopping Center, Read Boulevard Shopping Center and Read Plaza Shopping Center. Visitors to New Orleans can choose from Rampart Street Connection, Lafitte Guest House and HAMPTON INN & SUITES CONV CTR for temporary stays in the area.