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Career and Education Opportunities for Marketing Managers in Louisiana

Louisiana has a population of 4,492,076, which has grown by 0.52% in the last 10 years. Nicknamed the "Pelican State," its capital is Baton Rouge, though its largest city is New Orleans.

There are currently 860 working marketing managers in Louisiana; this should grow 23% to 1,060 working marketing managers in the state by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Income for marketing managers is about $32 per hour or $67,460 yearly on average in Louisiana. Nationally, their income is about $52 per hour or $108,580 yearly. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in Louisiana earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. People working as marketing managers can fill a number of jobs, such as: director of sales and marketing, marketing sales supervisor, and business development manager.

In 2008, there were a total of 2,576,960 jobs in Louisiana. The average annual income was $36,091 in 2008, up from $35,340 the previous year. The unemployment rate in Louisiana was 6.8% in 2009, which has grown by 2.3% since the previous year. Roughly 18.7% of Louisiana residents have college degrees, which is lower than the national average.

The top industries in Louisiana include petroleum products manufacturing, petroleum refineries, and basic chemical manufacturing. Notable tourist attractions include the Historic New Orleans Collection, the Louisiana Museum of African American History, and the Longue Vue House & Gardens.

CITIES WITH Marketing Manager OPPORTUNITIES IN Louisiana


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Louisiana include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Louisiana

Louisiana
Louisiana photo by Lane Lefort

Louisiana has a population of 4,492,076, which has grown by 0.52% over the past 10 years. Nicknamed the "Pelican State," its capital is Baton Rouge, though its largest city is New Orleans. In 2008, there were a total of 2,576,960 jobs in Louisiana. The average annual income was $36,091 in 2008, up from $35,340 in 2007. The unemployment rate in Louisiana was 6.8% in 2009, which has grown by 2.3% since the previous year. Roughly 18.7% of Louisiana residents have college degrees, which is lower than the national average.

The top industries in Louisiana include petroleum products manufacturing, petroleum refineries, and basic chemical manufacturing. Notable tourist attractions include the Longue Vue House & Gardens, the Reverend Zombies House of Voodoo, and the Louisiana Children's Museum.