Marketing and Advertising: Career and Education Opportunities in Louisiana
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Louisiana has a population of 4,492,076, which has grown by 0.52% over the past 10 years. Nicknamed the "Pelican State," its capital is Baton Rouge, though its largest city is New Orleans. In 2008, there were a total of 2,576,960 jobs in Louisiana. The average annual income was $36,091 in 2008, up from $35,340 in 2007. The unemployment rate in Louisiana was 6.8% in 2009, which has grown by 2.3% since the previous year. Roughly 18.7% of Louisiana residents have college degrees, which is lower than the national average.
The top industries in Louisiana include petroleum products manufacturing, petroleum refineries, and basic chemical manufacturing. Notable tourist attractions include the Longue Vue House & Gardens, the Reverend Zombies House of Voodoo, and the Louisiana Children's Museum.
CITIES WITH Marketing and Advertising OPPORTUNITIES IN Louisiana
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CAREERS WITHIN Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.