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Career and Education Opportunities for Marketing Managers in Baton Rouge, Louisiana

Many educational and employment opportunities exist for marketing managers in the Baton Rouge, Louisiana area. About 860 people are currently employed as marketing managers in Louisiana. By 2016, this is expected to grow 23% to about 1,060 people employed. This is better than the nation as a whole, where employment opportunities for marketing managers are expected to grow by about 12.5%. In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Income for marketing managers is about $32 per hour or $67,460 yearly on average in Louisiana. Nationally, their income is about $52 hourly or $108,580 yearly. Marketing managers earn more than people working in the category of Marketing and Advertising generally in Louisiana and more than people in the Marketing and Advertising category nationally. People working as marketing managers can fill a number of jobs, such as: sales and marketing manager, sports marketer, and supervisor of sales.

There are two schools within twenty-five miles of Baton Rouge where you can study to be a marketing manager, among thirty-six schools of higher education total in the Baton Rouge area. The most common level of education for marketing managers is a Bachelor's degree. It will take about four years to learn to be a marketing manager if you already have a high school diploma.

CAREER DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Marketing managers identify and evaluate marketing strategy, on the basis of knowledge of establishment objectives and cost and markup factors. They also use sales forecasting and strategic planning to insure the sale and profitability of products or services, analyzing business developments and monitoring market trends. Equally important, marketing managers have to direct and participate in promotional efforts and trade shows, working with developers and production managers, to market products and services. They are often called upon to formulate, direct and schedule marketing efforts and policies to promote products and services, working with advertising and promotion managers. They are expected to compile lists describing product or service offerings. Finally, marketing managers decide on products and accessories to be displayed at trade or special production shows.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

It is important for marketing managers to design pricing strategies, balancing firm objectives and customer satisfaction. They are often called upon to direct the hiring and performance evaluations of marketing and sales staff and oversee their daily efforts. They also confer with buying personnel to get advice regarding the types of products or services expected to be in demand. They are sometimes expected to evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Somewhat less frequently, marketing managers are also expected to confer with buying personnel to get advice regarding the types of products or services expected to be in demand.

Marketing managers sometimes are asked to decide on products and accessories to be displayed at trade or special production shows. They also have to be able to confer with product development personnel on product specifications such as layout and packaging And finally, they sometimes have to initiate market research studies and analyze their findings.

Like many other jobs, marketing managers must be reliable and be thorough and dependable.

Similar jobs with educational opportunities in Baton Rouge include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

EDUCATIONAL OPPORTUNITIES: Marketing Manager Training

Southern University and A & M College - Baton Rouge, LA

Southern University and A & M College, Southern Branch Post Office, Baton Rouge, LA 70813. Southern University and A & M College is a medium sized university located in Baton Rouge, Louisiana. It is a public school with primarily 4-year or above programs. It has 7,699 students and an admission rate of 55%. Southern University and A & M College has a bachelor's degree program in Marketing/Marketing Management which graduated thirty-two students in 2008.

Louisiana State University and Agricultural & Mechanical College - Baton Rouge, LA

Louisiana State University and Agricultural & Mechanical College, , Baton Rouge, LA 70803-2750. Louisiana State University and Agricultural & Mechanical College is a large university located in Baton Rouge, Louisiana. It is a public school with primarily 4-year or above programs. It has 28,810 students and an admission rate of 73%. Louisiana State University and Agricultural & Mechanical College has a bachelor's degree and a doctor's degree program in Marketing/Marketing Management which graduated 170 and zero students respectively in 2008.

CERTIFICATIONS

Certified Gemologist: A more advanced title offered by the American Gem Society requires additional study in diamonds and colored gemstones as well as the mastery of sophisticated testing procedures.

For more information, see the American Gem Society website.

Manager of Quality/Organizational Excellence: The Certified Manager of Quality/Organizational Excellence is a professional who leads and champions process-improvement initiatives’ everywhere from small businesses to multinational corporations’ that can have regional or global focus in a variety of service and industrial settings.

For more information, see the American Society for Quality website.

Accredited Bridal Consultant: Most new members start at the Novice level.

For more information, see the Association of Bridal Consultants website.

Marketing Skills Certification: The third module, Marketing Skills Certification (MSC), is the professional certification examination of the Business Marketing Institute, the business-to-business marketing profession's most recognized professional certification standard for marketing managers.

For more information, see the Business Marketing Association website.

CIAC-Certified Management Apprentice: Certified Management Apprentice designation is applicable to a variety of professionals including: Persons new to contact centers that desire to gain competence in the basics of operational management, Persons in an entry-level contact center management job role, Persons that are pursuing a career in contact center management, and supervisors that desire to advance their career into operational management of a contact center.

For more information, see the Call Center Industry Advisory Council website.

Business and Employer Services - Professional Certification: Professional certification exam for Business and Employer Services in workforce development.

For more information, see the Dynamic Works Institute website.

Certified Manager: Certified Manager certification is valued for the credibility and recognition it brings to managers and the organizations for which they work.

For more information, see the Institute of Certified Professional Managers website.

Residential Certified Mortgage Servicer: The Residential Certified Mortgage Servicer (CMS) Specialist Certificate and Designation program is built on a specialist track system where students can concentrate in the area of servicing most applicable to their day-to-day work or career goals.

For more information, see the Mortgage Bankers Association of America website.

Radon Measurement Technician: Radon Measurement Technicians are people who have been trained and certified in the fundamentals of radon testing.

For more information, see the National Radon Safety Board website.

Radon Measurement Specialist: Certification by the National Radon Safety Board as a Radon Measurement Specialist requires demonstration of knowledge which goes significantly beyond that required of a technician.

For more information, see the National Radon Safety Board website.

Radon Mitigation Specialist: The NRSB requirements for certification as a Radon Mitigation Specialist (RRS) are essentially the same as those established by the Environmental Protection Agency Radon Proficiency Program for radon mitigators.

For more information, see the National Radon Safety Board website.

Certified Associate in Project Management: As project management grows in scope, importance and recognition, so do the related career and credential options available to you.

For more information, see the Project Management Institute website.

Program Management Professional: Project Management Institute's newest credential is specifically developed to acknowledge the qualifications of the professional who leads the coordinated management of multiple projects and ensures the ultimate success of a program.

For more information, see the Project Management Institute website.

Certified Professional Services Marketer: The CPSM credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field.

For more information, see the Society for Marketing Professional Services website.

Professional Certified Marketer: Being a top marketer means continually enhancing your skills as well as highlighting your accomplishments.

For more information, see the The American Marketing Association website.

Accredited Valuation Analyst: The primary goal of AVA certification is to provide you with information that will serve as a solid foundation for your professional valuation endeavors, whether or not you plan to pursue a designation.

For more information, see the The National Association of Certified Valuation Analysts website.

Certified eMarketer: Since the practice of eMarketing is relatively new, marketing executives need a program that certifies professional competency.

For more information, see the eMarketing Association website.

LOCATION INFORMATION: Baton Rouge, Louisiana

Baton Rouge, Louisiana
Baton Rouge, Louisiana photo by Anrie

Baton Rouge is situated in East Baton Rouge Parish County, Louisiana. It has a population of over 223,689, which has shrunk by 1.8% in the past ten years. The cost of living index in Baton Rouge, 86, is well below the national average. New single-family homes in Baton Rouge are priced at $189,100 on average, which is well above the state average. In 2008, one hundred thirty-five new homes were built in Baton Rouge, down from two hundred fifty-seven the previous year.

The top three industries for women in Baton Rouge are educational services, health care, and public administration. For men, it is educational services, construction, and professional, scientific, and technical services. The average travel time to work is about 21 minutes. More than 31.7% of Baton Rouge residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 12.8%, is higher than the state average.

The unemployment rate in Baton Rouge is 7.1%, which is the same as Louisiana's average of 7.1%.

The percentage of Baton Rouge residents that are affiliated with a religious congregation, 52.7%, is more than the national average but less than the state average. Allen Chapel African Methodist Episcopal Church, Hughes United Methodist Church and Straight Life Baptist Church are all churches located in Baton Rouge. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Baton Rouge is home to the Baton Rouge Industrial Park and the Baton Rouge Country Club as well as Howell Park and Independence Park. Shopping centers in the area include Carriage Alley Shopping Center, Sherwood Plaza Shopping Center and Foret and McCall Shopping Center. Visitors to Baton Rouge can choose from Pines Motel, Motel 6 and Shoneys Inn & Suites Baton Rouge for temporary stays in the area.