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Career and Education Opportunities for Copy Writers in Baton Rouge, Louisiana

Baton Rouge, Louisiana provides a wide variety of opportunities, both career and educational, for copy writers. There are currently 960 working copy writers in Louisiana; this should grow 16% to about 1,120 working copy writers in the state by 2016. This is better than the nation as a whole, where employment opportunities for copy writers are expected to grow by about 14.8%. Copy writers generally write advertising copy for use by publication or broadcast media to promote sale of goods and services.

A person working as a copy writer can expect to earn about $18 hourly or $37,860 annually on average in Louisiana and about $25 per hour or $53,070 annually on average in the U.S. as a whole. Compared with people working in the overall category of Writing and Editing, people working as copy writers in Louisiana earn less. They earn less than people working in the overall category of Writing and Editing nationally. Jobs in this field include: blurb writer, advertising specialist, and communications specialist.

There are thirty-six schools of higher education in the Baton Rouge area, including two within twenty-five miles of Baton Rouge where you can get a degree to start your career as a copy writer. The most common level of education for copy writers is a Bachelor's degree. You can expect to spend about four years studying to be a copy writer if you already have a high school diploma.

CAREER DESCRIPTION: Copy Writer

In general, copy writers write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Copy writers present drafts and concepts to clients. They also write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services. Equally important, copy writers have to edit or rewrite existing copy as needed, and submit copy for approval by supervisor. They are often called upon to confer with sales, media and marketing representatives to obtain data on product or service and consider style and length of advertising copy. They are expected to talk with clients about the product, advertising themes and methods, and any changes that should be made in advertising copy. Finally, copy writers write articles and other related informative, marketing and promotional material.

Every day, copy writers are expected to be able to read and understand documents and reports. They need to write clearly and communicate well.

It is important for copy writers to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data. They are often called upon to invent names for products and write the slogans that appear on packaging, brochures and other promotional material. Somewhat less frequently, copy writers are also expected to conduct research and interviews to establish which of a product's selling features should be promoted.

Copy writers sometimes are asked to vary language and tone of messages on the basis of product and medium. They also have to be able to inspect advertising trends and other data regarding marketing of goods and services to establish the best way to promote products And finally, they sometimes have to design advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to establish the best way to present advertising data.

Like many other jobs, copy writers must be thorough and dependable and be reliable.

Similar jobs with educational opportunities in Baton Rouge include:

  • Editorial Specialist. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.
  • Writer. Create original written works.

EDUCATIONAL OPPORTUNITIES: Copy Writer Training

Southern University and A & M College - Baton Rouge, LA

Southern University and A & M College, Southern Branch Post Office, Baton Rouge, LA 70813. Southern University and A & M College is a medium sized university located in Baton Rouge, Louisiana. It is a public school with primarily 4-year or above programs. It has 7,699 students and an admission rate of 55%. Southern University and A & M College has a bachelor's degree and a master's degree program in Mass Communication/Media Studies which graduated thirty-seven and thirteen students respectively in 2008.

Louisiana State University and Agricultural & Mechanical College - Baton Rouge, LA

Louisiana State University and Agricultural & Mechanical College, , Baton Rouge, LA 70803-2750. Louisiana State University and Agricultural & Mechanical College is a large university located in Baton Rouge, Louisiana. It is a public school with primarily 4-year or above programs. It has 28,810 students and an admission rate of 73%. Louisiana State University and Agricultural & Mechanical College has a bachelor's degree and a master's degree program in Mass Communication/Media Studies which graduated 253 and ten students respectively in 2008.

CERTIFICATIONS

Fiscal Services - Accelerated Package: Fiscal Services - Accelerated Package course list: Better Requests for Proposals for Better Projects; Continuous Improvement Through Monitoring; Contracting; New Coding System for the 21st Century; Procurement; and Writing Winning Grant Proposals.

For more information, see the Dynamic Works Institute website.

LOCATION INFORMATION: Baton Rouge, Louisiana

Baton Rouge, Louisiana
Baton Rouge, Louisiana photo by Anrie

Baton Rouge is situated in East Baton Rouge Parish County, Louisiana. It has a population of over 223,689, which has shrunk by 1.8% in the past ten years. The cost of living index in Baton Rouge, 86, is well below the national average. New single-family homes in Baton Rouge are priced at $189,100 on average, which is well above the state average. In 2008, one hundred thirty-five new homes were built in Baton Rouge, down from two hundred fifty-seven the previous year.

The top three industries for women in Baton Rouge are educational services, health care, and public administration. For men, it is educational services, construction, and professional, scientific, and technical services. The average travel time to work is about 21 minutes. More than 31.7% of Baton Rouge residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 12.8%, is higher than the state average.

The unemployment rate in Baton Rouge is 7.1%, which is the same as Louisiana's average of 7.1%.

The percentage of Baton Rouge residents that are affiliated with a religious congregation, 52.7%, is more than the national average but less than the state average. Allen Chapel African Methodist Episcopal Church, Hughes United Methodist Church and Straight Life Baptist Church are all churches located in Baton Rouge. The most common religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.

Baton Rouge is home to the Baton Rouge Industrial Park and the Baton Rouge Country Club as well as Howell Park and Independence Park. Shopping centers in the area include Carriage Alley Shopping Center, Sherwood Plaza Shopping Center and Foret and McCall Shopping Center. Visitors to Baton Rouge can choose from Pines Motel, Motel 6 and Shoneys Inn & Suites Baton Rouge for temporary stays in the area.