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Career and Education Opportunities for Marketing Managers in Kentucky

Kentucky has a population of 4,314,113, which has grown by 6.74% over the past decade. Nicknamed the "Bluegrass State," its capital is Frankfort, though its most populous city is Lexington-Fayette.

There are currently 1,550 working marketing managers in Kentucky; this should grow by 13% to about 1,740 working marketing managers in the state by 2016. This is better than the national trend for marketing managers, which sees this job pool growing by about 12.5% over the next eight years. Marketing managers generally determine the demand for products and services offered by a firm and its competitors and identify potential customers.

Marketing managers earn approximately $40 per hour or $84,180 annually on average in Kentucky. Nationally they average about $52 per hour or $108,580 annually. Compared with people working in the overall category of Marketing and Advertising, people working as marketing managers in Kentucky earn more. They earn more than people working in the overall category of Marketing and Advertising nationally. Jobs in this field include: world trade and maritime division manager, product line manager , and marketing coordinator.

In 2008, there were a total of 2,442,252 jobs in Kentucky. The average annual income was $31,936 in 2008, up from $31,060 the preceding year. The unemployment rate in Kentucky was 10.5% in 2009, which has grown by 3.9% since the previous year. Roughly 17.1% of Kentucky residents have college degrees, which is lower than the national average.

The top industries in Kentucky include tobacco product merchant wholesalers, alumina production, and couriers.

CITIES WITH Marketing Manager OPPORTUNITIES IN Kentucky


JOB DESCRIPTION: Marketing Manager

Marketing Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, marketing managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. They also develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied.

Every day, marketing managers are expected to be able to articulate ideas and problems. They need to think through problems and come up with general rules. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Kentucky include:

  • Advertising Manager. Plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
  • Chief Executive Officer. Determine and formulate policies and provide the overall direction of companies or private and public sector organizations within the guidelines set up by a board of directors or similar governing body. Plan, direct, or coordinate operational activities at the highest level of management with the help of subordinate executives and staff managers.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Kentucky

Kentucky
Kentucky photo by Richard Hurt

Kentucky has a population of 4,314,113, which has grown by 6.74% over the past 10 years. Nicknamed the "Bluegrass State," its capital is Frankfort, though its biggest city is Lexington-Fayette. In 2008, there were a total of 2,442,252 jobs in Kentucky. The average annual income was $31,936 in 2008, up from $31,060 in 2007. The unemployment rate in Kentucky was 10.5% in 2009, which has grown by 3.9% since the previous year. About 17.1% of Kentucky residents have college degrees, which is lower than the national average.

The top industries in Kentucky include tobacco product merchant wholesalers, alumina production, and couriers.