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Career and Education Opportunities for Advertising Managers in Kentucky

Kentucky has a population of 4,314,113, which has grown by 6.74% over the past 10 years. Nicknamed the "Bluegrass State," its capital is Frankfort, though its most populous city is Lexington-Fayette.

Currently, 330 people work as advertising managers in Kentucky. This is expected to grow by 18% to about 390 people by 2016. This is better than the nation as a whole, where employment opportunities for advertising managers are expected to shrink by about 1.7%. Advertising managers generally plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Income for advertising managers is about $24 hourly or $50,440 annually on average in Kentucky. Nationally, their income is about $38 hourly or $80,220 yearly. Advertising managers earn less than people working in the category of Marketing and Advertising generally in Kentucky and less than people in the Marketing and Advertising category nationally. Jobs in this field include: head of advertising, marketing and promotions manager, and media promoter.

In 2008, there were a total of 2,442,252 jobs in Kentucky. The average annual income was $31,936 in 2008, up from $31,060 in 2007. The unemployment rate in Kentucky was 10.5% in 2009, which has grown by 3.9% since the previous year. About 17.1% of Kentucky residents have college degrees, which is lower than the national average.

The top industries in Kentucky include tobacco product merchant wholesalers, alumina production, and couriers.

CITIES WITH Advertising Manager OPPORTUNITIES IN Kentucky


JOB DESCRIPTION: Advertising Manager

Advertising Manager video from the State of New Jersey Dept. of Labor and Workforce Development

In general, advertising managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Every day, advertising managers are expected to be able to think creatively about the ideas of others. They need to articulate ideas and problems. It is also important that they listen to and understand others in meetings.

Similar jobs with educational opportunities in Kentucky include:

  • Academic Director. Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, and junior and community colleges.
  • Educational Program Director. Plan, direct, or coordinate the academic, clerical, or auxiliary activities of public or private elementary or secondary level schools.
  • Marketing Manager. Determine the demand for products and services offered by a firm and its competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
  • Public Relations Manager. Plan and direct public relations programs designed to create and maintain a favorable public image for employer or client; or if engaged in fundraising, plan and direct activities to solicit and maintain funds for special projects and nonprofit organizations.
  • Sales Manager. Direct the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

LOCATION INFORMATION: Kentucky

Kentucky
Kentucky photo by Richard Hurt

Kentucky has a population of 4,314,113, which has grown by 6.74% over the past 10 years. Nicknamed the "Bluegrass State," its capital is Frankfort, though its biggest city is Lexington-Fayette. In 2008, there were a total of 2,442,252 jobs in Kentucky. The average annual income was $31,936 in 2008, up from $31,060 in 2007. The unemployment rate in Kentucky was 10.5% in 2009, which has grown by 3.9% since the previous year. About 17.1% of Kentucky residents have college degrees, which is lower than the national average.

The top industries in Kentucky include tobacco product merchant wholesalers, alumina production, and couriers.