Marketing and Advertising: Career and Education Opportunities in Louisville, Kentucky
Marketing and Advertising: Marketing and Advertising Managers direct the operations of public relations and advertising firms across the country. They guide the communications efforts of companies that are trying to make their message clear and their products understood.
Louisville is located in Jefferson County, Kentucky. It has a population of over 261,624. The cost of living index in Louisville, 84, is well below the national average. New single-family homes in Louisville are priced at $74,300 on average, which is far less than the state average. In 2002, one hundred forty-six new homes were built in Louisville, down from two hundred seventy-seven the previous year.
The three most popular industries for women in Louisville are health care, educational services, and accommodation and food services. For men, it is construction, accommodation and food services, and professional, scientific, and technical services. The average travel time to work is about 20 minutes. More than 21.3% of Louisville residents have a bachelor's degree, which is higher than the state average. The percentage of residents with a graduate degree, 8.7%, is higher than the state average.
About 21.6% of Louisville's residents are below the poverty line, which is worse than the state average.
The percentage of Louisville residents that are affiliated with a religious congregation, 54.6%, is more than the national average but less than the state average. Audubon Church, Expressway Church and Southern Baptist Seminary are some of the churches located in Louisville. The most prominent religious groups are the Catholic Church, the Southern Baptist Convention and the United Methodist Church.
Louisville is home to the Oak Saint Yards and the Brooklawn Childrens Home as well as Central Park and Taylor Memorial Park. Visitors to Louisville can choose from The Galt House, Seelbach Hilton and Best Western Airport East for temporary stays in the area.
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CAREERS WITHIN: Marketing and Advertising
Advertising Managers plan and direct advertising policies and programs or produce collateral materials, such as posters, contests, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis. Advertising Managers need to respond to the actions of other and coordinate activities with them. They also need to look for ways to help others.
Marketing Managers determine the demand for products and services offered by a firm and its competitors and identify potential customers. Marketing Managers need to think through complex problems and develop a critical analysis of the situation and possible solutions. They also need to speak clearly and communicate with others.